This document provides tips for busy chief digital officers on using social media. It introduces Joel Comm as an internet pioneer and new media marketing strategist. The document reviews major social media sites, when CDOs should use social media, how to increase influence through Klout score, and fast engagement strategies like sharing life updates, promoting others, asking/answering questions and more. It encourages connecting all accounts and engaging with influencers to boost Klout score organically.
4. Who is Joel Comm?
Internet Pioneer
Co-Founder of Yahoo! Games
New York Times Best-Selling Author
#1 Best-Selling iPhone App
Podcaster / Blogger
New Media Marketing Strategist
Worked with Microsoft, IBM, Twitter
7. What Social Media is NOT
Rocket Science
Brain Surgery
Nuclear Engineering
Parenting
9. What We’ll Cover Today
Quick review of Major Sites
When to Go Social
CDOs Using Social Well
Quick Hacks to Increase Influence
Types of Easy Engagements
43. Boosting Your Klout Score
Organic
Tweet, Re-tweet, Favorite, Amplify, Post
Connect All Your Accounts
Wikipedia page
Engage with others who have high Klout