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SOCIAL MEDIA
FOR THE BUSY
CHIEF DIGITAL OFFICER
Joel Comm
New Media Marketing Strategist
JoelComm.com
@joelcomm
Get Social!
#CDOSummit
@joelcomm
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Who is Joel Comm?
Internet Pioneer
Co-Founder of Yahoo! Games
New York Times Best-Selling Author
#1 Best-Selling iPhone App
Podcaster / Blogger
New Media Marketing Strategist
Worked with Microsoft, IBM, Twitter
Joel Comm on Social Media
Do I Have Time for Social?
What Social Media is NOT
Rocket Science
Brain Surgery
Nuclear Engineering
Parenting
Social Media for Busy CDOs - Joel Comm at #CDOSummit
What We’ll Cover Today
Quick review of Major Sites
When to Go Social
CDOs Using Social Well
Quick Hacks to Increase Influence
Types of Easy Engagements
1,100,000,000 (1.1 Billion) Members
500 Million Registered users
200 Million Active users
300 Million users
1 Billion users
4 Billion videos viewed per day
340 Million Active Users
100 Million users
4 Billion photos
48 Million users
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Confusion!
Freedom!
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
When to Do Social Media?
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Recommendations
Currently the Best Measurement of
“social influence”
Recently acquired by Lithium
Technologies for $200 Million
Does Klout Matter?
Klout Matters!
Boosting Your Klout Score
Organic
Tweet, Re-tweet, Favorite, Amplify, Post
Connect All Your Accounts
Wikipedia page
Engage with others who have high Klout
Connect Your Accounts
Connect Your Accounts
Connect Your Accounts
Wikipedia
Wikipedia
Wikipedia
Wikipedia
Wikipedia
Wikipedia
support@klout.com
?
Engage!
Robert Scoble Tony Hsieh Guy Kawasaki
Michael Dell Justin BieberBarack Obama
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Companies that Reply
Plug-in for Twitter
Social Media for Busy CDOs - Joel Comm at #CDOSummit
LinkedIn.com
LinkedIn.com
LinkedIn.com
LinkedIn.com
http://bit.ly/apply2blog
LinkedIn Groups to Join
•CDOClub
•Chief Marketing officer
•Digital Marketing
•Social Media Search
•Digital NYC
•Emarketing association
Hootsuite
#WordSwagApp
#WordSwagApp
#PicLab for Android Devices
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Fast & Easy
Engagements
#1 - Share Your Life
#2 - Promote Others
#3 - Ask Questions
#4 - Answer Questions
#5 - Share Wisdom
#6 - Report on News
#7 - Share Content
#8 - Share the Love
#9 - Give Opinion
#10 - Retweet
#11 - Conduct Contests
#12 - Discuss Your Product
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
Social Media for Busy CDOs - Joel Comm at #CDOSummit
To Engage with Joel…
JoelComm.com
@joelcomm
Q & A

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Social Media for Busy CDOs - Joel Comm at #CDOSummit