Adoption is one of the biggest problems in SharePoint. Understand the new reputation settings and take advantage of community in the social platform and build gamification into the platform with enhancements from Badgeville.
2. YOUR HOSTS
Join the Twitter conversation
#badgeville
JOEL OLESON
Managing Director
Salient6
@joeloleson
CAROLINE DANGSON
Producer
Badgeville
@cdangson
CHRIS LYNCH
Dir. of Product
Marketing, Badgeville
@cglynch
3. Survey Question #1
What SharePoint functions have you deployed?
1. Sites (portal, intranet)
2. Collaboration
3. Search
4. Content management
5. Custom internal-facing apps
6. Social
7. Custom external-facing apps
8. Insights (BI / analytics)
4. | Slide
SharePoint Joel
@joeloleson
First SharePoint Admin
#1 SharePoint Influencer 2012 by Forbes
Voted Most Popular SharePoint Blogger 2012 –
SharePointJoel.com
Global Epic Traveler - TravelingEpic.com – Speaking
and Traveling to over 100 UN Countries
@Salient6
Developers of Badgeville for SharePoint
Helping customers Unlock Biz Value of SharePoint!
We Make SharePoint Sing! UI/UX Specialists
4
5. | Slide
NON-ROUTINE UNENGAGING UIPOOR ADOPTION
THE CHALLENGE
Despite over $1B spent yearly on
SharePoint, challenges remain
Only 40% of LOBs
regularly use
54% don’t like the
experience
41% of users prefer other
tools, such as email
Source: AIIM, Forrester (Rob Koplowitz)
6. | Slide
Survey Question #2
What is the biggest SharePoint Adoption challenge you
experience?
1. Don’t like User experience
2. Missing Key Features
3. Learning curve to high
4. Users prefer other tools
5. Not seeing business value
6. Other
7. Not Applicable
7. | Slide
Understanding SharePoint Adoption
“Too often, IT provides the latest and
greatest SharePoint release only to
watch many users turn their backs on
the solution”
- Forrester “SharePoint Enters It’s Awkward Teen Years”
by Koplowitz and Rymer, Feb 2013
7/26/2013 Confidential7
8. | Slide
Evaluating Adoption
7/26/2013 Confidential8
• Engagement – It’s not just about getting people
to use the solution. If that was the need you just put
the time keeping app on the homepage.
• Community – The users need information,
training, help and assistance. Building community
increases knowledge sharing. Start in house SP User
Group!
• Loyalty & Expertise - Your SP team won’t scale.
Reward and Recognize the successful efforts of the
power users and champions in business.
9. | Slide
Gamification is…
“Game mechanics in a non-game context
to engage users and solve problems…”
Why do we collect frequent flier points?
Because occasionally we get a free flight!
18. Measure & Reward
KEY BEHAVIORS
• Create/edit documents
• Create/edit a wiki page
• Starting or participating in a discussion thread
• Posting or responding to a blog
• Posting a comment on content
(docs, wikis, blogs)
• Viewing pages
• Rating content
• Liking content
• Tagging content
• Receive MySite visit
Designed by
24. EASY TO GET STARTED
Link your Badgeville platform to SharePoint
Install WSP on
SharePoint web
application
Activate on
SharePoint Sites
Embed
Badgeville
Mechanics via
OOTB WebParts
Architected by
25. Survey Question #3
What are your gamification plans?
1. Learning about possibilities
2. Planning project in the next 6 months
3. Implemented, optimizing
4. Implemented, planning expansion in the next 6 months
5. Planning project in greater than 6 months time
27. Points and Achievements
Deliver achievements and instant
feedback for users who perform
valued behaviors
Levels
Elevate user rank, status and expertise
Leaderboards
Surface key people & behaviors and
achievements with activity streams
GAME MECHANICS
28. “By 2014, 80 percent of current gamified
applications will fail to meet business
objectives primarily because of poor design.
Organizations are simply counting
points, slapping meaningless badges on
activities and creating gamified applications
that are simply not engaging for the target
audience.”
Gartner Research, 2012
31. Recognition and Positive Feedback
Deliver achievements and instant feedback
for users who perform valued behaviors
Learning and Improving
Elevate user rank, status and expertise
Social Reputation and Status
Surface key people & behaviors and
achievements with activity streams
MOTIVATION MECHANICS
32. MOTIVATING COLLABORATION
Login Once Per Day
Reward quality contributions and surface subject matter
expertise
Visit Group Site
View Site Landing Page
Edit Content
Rate Content
Comment on Content
Tag Content
Your Content is Liked
Your Content is Highly Rated
+20
pts
36. Survey Question #4
What aspect of SharePoint would you first gamify?
1. Collaboration
2. Compliance
3. Document management
4. Learning
5. Expertise/Reputation
6. Other
7. None
37. CONTRIBUTIONS RETENTION
Idea Submissions
100%
REAL RESULTS
From World-Class Companies
Questions
answered
Ratings and
votes
Weekly Return
36% 47% 58% 40%
EXPERTISE
Docs Created
100%21%
Daily Return
50%
Profile views
20%
39. Visit
www.badgeville.com/sharepoint
to learn more.
Contact sales@badgeville.com
to get started
SHARPEN SHAREPOINT
ADOPTION
Salient6 experts can maximize the business
value your organization captures from
SharePoint
Contact Salient6: info@salient6.com
Learn how we can help increase adoption,
engagement and SharePoint effectiveness:
• Unlocking the Possibilities of SharePoint
(an inspirational show & share event)
• SharePoint Business Value Planning
(a strategic planning workshop)
Editor's Notes
AIIM – Association for Information and Image ManagementForrester - http://blogs.forrester.com/rob_koplowitz/13-02-06-sharepoint_meet_yammer_is_it_time_for_microsoft_to_burn_the_boatsForrester - http://blogs.forrester.com/rob_koplowitz/13-02-06-sharepoint_meet_yammer_is_it_time_for_microsoft_to_burn_the_boats
Workflow behaviors “create/edit” can consume string metadata e.g.Create document in “marketing” section can be a different behavior from Create document in “sales” section
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It’s very easy to take an experience and immediately starting adding points and badges to behaviors you want to drive your users to do…
but tacking on game mechanics does not create a more compelling experience in which your users will want to engage – you might have initial lift in activity but eventually your users will lose interest. Given the immaturity of the market, there are a lot of misguided attempts to gamify websites. And this is why Gartner came up with the prediction that 80% of gamified applications will fail next year. Now our goal is to prevent this from happening…so how do we do this?Gartner projects … and this is true..now we hope it’s not 80% and I’m here to prevent this from happening…but I do see a lot of companies adding points and leaderboards to an experience and calling it gamification. Game mechanics cannot just be tacked on to the experience – it’s a tacky gimmick that users eventually see through. Game mechanics have to have meaning for your end user. The points and badges have to represent something larger.
You have to put yourselves into the shoes of your end user. Gamification will do nothing to improve engagement if it does not resonate with your audience. You absolutely have to know what motivates your audience to act. Build personas of your audience – what are their pain points? How can game mechanics improve the experience? What is it that they want?
Structure – there is order – you have clear direction and purpose. These motivations carry different weight depending on the specific audience and use case.
Reframe game mechanics to motivation mechanics. Instead of points and badges – think recognition and positive feedback. Instead of Levels – think of personal growth and progess. Instead of leaderboards – think of how to surface social reputation and status of each user among the community.
Sharepoint has various use cases – and for each use case – you have to think about the primary motivator for behavior. For collaboration, being socially valued is the number one motivation. So rewards need to focus on recognizing quality content contributions. Not just sharing content to earn points, but sharing content that is deemed valuable to the community. We do this by designing for when content receives a thumbs up or positive rating from peers, then the contributor earns more credit. This is a current use case we have with one of the nation’s largest oil companies whose employees are widely distributed across the globe. The goal is to better connect these employees and encourage them to share best practices and collaborate on problems encountered in the field.
I am also working with a multinational Fortune 500 technology corporation where Sharepoint is leveraged to deliver and manage employee learning videos. The business objective is to keep sales and marketing up to date on product knowledge. Game mechanics are used tomeasure progress towards long-term goals in areas of knowledge specialization. As employees complete more learning modules – it is reflected in their knowledge IQ which is surfaced on their profile as well as publicly to peers through an activity stream like the one shown here. Certain IQ thresholds enable sales and marketing employees to earn tangible rewards through employee perks program.
So game mechanics need to appeal to the Individual’s need for quantifiable progress – how much have they completed of the compliance training and how much more do they have to do? When it comes to compliance training – there is little intrinsic motivation for employees to engage. They want to just get it done and over with because it’s required for everyone and because it is boring. Here, learning is seen as more of a chore rather than personal growth. Compliance is all about completion –
We visualize this through mission progress where missions break down the steps of the compliance training to give a sense of progress along the way. Missions can also include a progress bar – not shown here – but sets expectations for how long compliance training will take before completed.In general, Sharepoint for a large global organization can become a black hole if content is not managed properly. Don’t just think of rewards as badges that appear as a result of activity – rewards can also guide activity. Missions like the one you see here can drive a sequence of behaviors. In Badgeville, missions can be tailored to surface the most relevant content based on the type of user role. So for Molly to earn the status as a document rockstar within her line of business, she needs to complete the following activities. And these requirements may differ per line of business.