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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AMOSTRA 2 032 jovens entre os 8 e os 18 anos (3º-12º ano de escolaridade) Questionários escritos anónimos (que se preenchiam em cerca de 40 minutos), focando o uso recreativo dos média no dia anterior 694 diários pormenorizados de 7 dias sobre o uso dos média.
TEMPO gasto com os média media-saturated lives   8h33m/dia – exposição aos média   6h21m/dia – uso dos média
TEMPO gasto com os média Geração multitasking Ao ver TV….  53%  Ao ler…  58% Ao ouvir música… 63% No computador…  65%
TEMPO gasto com os média media-saturated lives   8h33m/dia – exposição aos média   6h21m/dia – uso dos média    7h29m      6h19m 1999
TEMPO gasto com os média media-saturated lives VS. Tempo com outras actividades 2º Sair com os pais 2:17  |  3º Sair com amigos 2:16  4º Ouvir música 1:44  |  5º Praticar desporto 1:25
Presença dos média em CASA - 3 televisores (com recepção de cabo/satélite) - 3 leitores de CD/cassete - 3 rádios - 3 leitores de VCR/DVD - 2 consolas de videojogos - 1 computador (com acesso à Internet e provavelmente de banda larga)
Presença dos média em CASA
Presença dos média NO QUARTO Preponderância dos média ligados à música
Presença dos média NO QUARTO “… most US kids inhabit rooms that seem to be as much media arcade as bedroom.”
Presença dos média NO QUARTO   Preponderância dos média ligados à música   Acesso facilitado a um determinado médium produz uma diferença substancial na exposição a esse médium:
Presença dos média em CASA Não há regras sobre TV, videojogos, computador ou música para mais de metade dos jovens inquiridos – “at least according to the kids.” Altos níveis de exposição aos média.
Ainda sobre REGRAS parentais no uso dos média
Diferenças por variáveis ,[object Object],[object Object],[object Object],[object Object]
Diferenças por variáveis ,[object Object],[object Object],[object Object],[object Object]
Uso dos média e características individuais    Em geral, os jovens estão felizes, bem-adaptados, mas os menos satisfeitos e os que obtêm as piores notas escolares passam mais tempo com videojogos e menos tempo a ler.    Baixos níveis de satisfação correspondem a uma maior exposição à maioria dos media.    É na TV e nos media ligados à música que os jovens mais procuram estímulo e sensações.
NOVOS dispositivos de média ,[object Object],[object Object]
TELEVISÃO - conteúdos
MÚSICA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Música
Média INTERACTIVOS – Computador e Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Acesso à INTERNET a partir de casa, segundo raça e grupo sócio-económico
Média IMPRESSOS ,[object Object],[object Object],[object Object],[object Object]
JOGOS ,[object Object],[object Object],[object Object]

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Generation M

  • 1.
  • 2. AMOSTRA 2 032 jovens entre os 8 e os 18 anos (3º-12º ano de escolaridade) Questionários escritos anónimos (que se preenchiam em cerca de 40 minutos), focando o uso recreativo dos média no dia anterior 694 diários pormenorizados de 7 dias sobre o uso dos média.
  • 3. TEMPO gasto com os média media-saturated lives 8h33m/dia – exposição aos média 6h21m/dia – uso dos média
  • 4. TEMPO gasto com os média Geração multitasking Ao ver TV…. 53% Ao ler… 58% Ao ouvir música… 63% No computador… 65%
  • 5. TEMPO gasto com os média media-saturated lives 8h33m/dia – exposição aos média 6h21m/dia – uso dos média  7h29m  6h19m 1999
  • 6. TEMPO gasto com os média media-saturated lives VS. Tempo com outras actividades 2º Sair com os pais 2:17 | 3º Sair com amigos 2:16 4º Ouvir música 1:44 | 5º Praticar desporto 1:25
  • 7. Presença dos média em CASA - 3 televisores (com recepção de cabo/satélite) - 3 leitores de CD/cassete - 3 rádios - 3 leitores de VCR/DVD - 2 consolas de videojogos - 1 computador (com acesso à Internet e provavelmente de banda larga)
  • 9. Presença dos média NO QUARTO Preponderância dos média ligados à música
  • 10. Presença dos média NO QUARTO “… most US kids inhabit rooms that seem to be as much media arcade as bedroom.”
  • 11. Presença dos média NO QUARTO  Preponderância dos média ligados à música  Acesso facilitado a um determinado médium produz uma diferença substancial na exposição a esse médium:
  • 12. Presença dos média em CASA Não há regras sobre TV, videojogos, computador ou música para mais de metade dos jovens inquiridos – “at least according to the kids.” Altos níveis de exposição aos média.
  • 13. Ainda sobre REGRAS parentais no uso dos média
  • 14.
  • 15.
  • 16. Uso dos média e características individuais  Em geral, os jovens estão felizes, bem-adaptados, mas os menos satisfeitos e os que obtêm as piores notas escolares passam mais tempo com videojogos e menos tempo a ler.  Baixos níveis de satisfação correspondem a uma maior exposição à maioria dos media.  É na TV e nos media ligados à música que os jovens mais procuram estímulo e sensações.
  • 17.
  • 19.
  • 21.
  • 22. Acesso à INTERNET a partir de casa, segundo raça e grupo sócio-económico
  • 23.
  • 24.