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amul brand strategy
1.
2. Amul products have been in use in millions of homes since 1946.
Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, Amul
Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and
Amoolya have made Amul a leading food brand in India. Today Amul is a
symbol of many things. Of high-quality products sold at reasonable prices. Of
the genesis of a vast co-operative network. Of the triumph of indigenous
technology. Of the marketing savvy of a farmers' organization. And of a proven
model for dairy development. It is a brand name managed by an apex
cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd.
(GCMMF), which today is jointly owned by some 2.6 million milk producers in
Gujarat, India.
3.
4.
5. Name
Character/
Mascot Logo
Brand
Element
URL Tagline/
Slogan
Jingle
1. Brand Name: “Amul” is the acronym of Anand Milk Union Limited.
2. The Logo:
3. The Tagline / Slogan: “The taste of India”
4. The Jingle: Utterly, butterly, delicious…..Amul.
5. The Character / Mascot: The Amul moppet has been the mascot of Amul
since 1967, sporting a young girl in red polka dot frock with 'utterly butterly
delicious’ jingle.
6. The URL: www.amul.com