2. You Tube – The best Online Marketing
Platform?
• This may well be a debatable claim as there are many
different platforms and methods of marketing your business,
however I believe there is no better way to connect with your
customers and potential customers alike. Videos allow you to
connect with people on a personal level, you can really put
your personality into a video and this is what will help you
build the trust between you and the potential customers.
People buy from businesses and other people who they trust
and connect with, have you ever noticed yourself buying
something from a particular business that you could probably
buy somewhere else for much cheaper? The reason behind
this is most likely because you like and trust the business you
are buying from.
3. Cont’d
• You tube is the most popular online destination for video
creation and sharing and it is an absolutely fantastic
marketing tool. Using the power in conjunction with other
social media outlets to show your business off to the rest of
the world has many benefits, so let’s take a look at some tips
that will help you get the most out of every video you create
and develop an amazing relationship with your audience.
4. Tips 1 + 2
• Choose an optimum Youtube user name and channel title –
This should not be too long, instead make it short and
memorable. Represent your business and your products if you
can, you may even want to do your research to determine the
best choice to improve SEO (search engine optimization)
• Keep videos Relevant – Know the message that you are
looking to get across and DO NOT waffle! Too much waffling
and you will lose your audience in a heartbeat, people just
don’t have the time and attention span for pointless video
waffle
5. Tips 3 + 4
• Keep it short – with that said, you will want to keep your videos
pretty short, ideally 3-5 minutes in length is optimum. People just
don’t want to sit and watch a video that will drag them through the
periods of time and space, you come out with some information
that they could well have picked up in a much shorter video or on
some blog post. Would you rather spend 20 minutes getting the
relevant information or 5 minutes? I know what I prefer
• Plan your greeting and sign off – You will want to start every video
with a greeting and end it with a sign off, this way you can
effectively brand your videos, giving business names, your name
and maybe a tag line too. You can also encourage people to
subscribe at the end of the video too, which is a great way to build
your audience, the more people watching your videos, the more
likely they are going to share it with friends
6. Tip 5
• Edit your videos – Depending on your ability to work video
editing, you may have to use a freelance editor to do this, you
can find plenty of people on Elance.com who can do this for
you. In any case, it is a great idea to watermark your videos
with your own brand name and make it unique. Also consider
a short branded clip at the start and end of the video,
something that conveys your business logo, name and what
you are about in a very short intro clip.
7. Any Questions
• Get in touch
• http://joeptsearle.yourmarketingsystem.net/
make-money-online/