Facebook power tips for users and those who would use Facebook for marketing

1. 12 Power Tips for Marketers
link
But first, a little background on
Social Media…………..
© Spake Communications

2. 5 Pillars of Social Media
1. Declaration of Identity
© 2009 Spake Communications
All Rights Reserved

3. 5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
© 2009 Spake Communications
All Rights Reserved

4. 5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
© 2009 Spake Communications
All Rights Reserved

5. 5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation
© 2009 Spake Communications
All Rights Reserved

6. 5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation
5. In-Person Interaction
© 2009 Spake Communications
All Rights Reserved

7. Tip #1 – Transparency, But to a Degree
Red Cup Pictures
Profanity
Obscene or Inappropriate Material
Aggressive, Hyper-Critical, Snarky Comments
etc., etc., etc.
Use Notifications (in settings)
BE NICE!!!
© Spake Communications

8. Tip #2 - Put Some Thought Into
Your Status Updates (Import?)
Put some thought
into your updates.
Be imaginative.
Keep “connecting”
in mind.
Talk about the
mundane if it helps
make a
connection!
Be real
© Spake Communications

9. Tip #3 – Target your Demographic
What kind of clients do you work with?
What kind of clients do you want to
work with?
Who are your real-life friends?
What do you have in common?
How are you connected?
© Spake Communications

10. Tip #4 – Add Something Interesting and
Unusual Now and then
© Spake Communications

11. Tip #5 – Birthday Greetings
Click your friend’s name and send a birthday
greeting, link, pic, video, etc….
© Spake Communications

12. Tip #6 – The Power of Friends Lists
© Spake Communications

13. Tip #6 – The Power of Friends Lists
© Spake Communications

14. Tip #6 – The Power of Friends Lists
© Spake Communications

15. Tip #7 – Hide!!!!
© Spake Communications

16. Tip #8 – Don’t Use Your Profile to Advertise
•Many in the community consider overt
advertising offensive.
•It is interruption Marketing, not permission
Marketing
•It will get you hidden or deleted by friends
Video
Why not seek a buy-in from your customers
and potential customers………..
© Spake Communications

17. Tip #9 – Get some Fans – Start a Page
© Spake Communications

18. Tip #9 – Get some Fans – Start a Page
Benefits
•Only opt-in members – They Like You!
•Don’t have to be friends
•Easy blast messages
•Promote, advertise, inform, get more fans.
Repeat.
•REMEMBER – Stay Legal with TREC
Video Link
© Spake Communications

19. Tip #10 – Share Photos
FaceBook is the largest photo sharing platform in
the world.
•Post Pictures to others’ walls
•Post pictures to groups
•Post to your own wall.
•Tag photos
•Upload Mobile Photos
© Spake Communications

20. Tip #10 – Share Photos
It’s not called FACEbook for nothing!
© Spake Communications

21. Tip #11 – Events
Keep up with what’s going on………..
© Spake Communications

22. Tip #11 – Events
…………..or Create your own event
© Spake Communications

23. Tip #12 – Promote your FaceBook Presence
Get a custom URL
Promote in:
Email Signature
Business Cards
Website
© Spake Communications

24. 12 FaceBook PowerTips for Marketers
Joe Spake
901 274-1847
Joespake@gmail.com
FaceBook:
http://spakebook.com
http://joespakepage.com
© Spake Communications