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Social Media Marketing - Engage or Die

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Joe Spake
Joe Spake

Presentation on the basics of Social Media marketing to the Memphis chapter of the Institute of Real Estate Management (IREM) June 10, 2010

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Social Media Marketing – Engage or Die Memphis IREM Chapter June 10, 2010
Social Media Revolution – 2
So, how did we get to this? What were you doing on the Internet 15 years ago? It will never replace good, old fashioned advertising It’s just a fad Should I invest in a website for my business? It takes so long to get the pictures to load I wonder what else is on this “Information Super Highway”
Image courtesy of Dachis Group - http://www.dachisgroup.com
Google was started in 1998 It wasn’t long before Google became a VERB! When was the last time you Googled yourself?
Engage or Die! Brian Solis SEARCH (it’s all about search) Someone is looking for YOU Traditional (Google, Bing, Yahoo) Social (Facebook, Twitter, Youtube) Real time – (more real time all the time)
So, how do I become a player? Start by realizing that Search and Engagement are now irrevocably intertwined
2 Tips for new social web marketers The right attitude is more important than mastery of the media. You don’t need a social media strategy. You need a business strategy that includes social media.
Developing a Social Marketing PlanThe Basics
Business factors to consider Strategy Policy Reputation management Content Confidentiality Time ROI
Image courtesy of John Haydon – http://johnhaydon.com
Business Pages establish dialog and rapport with your customers, fans, and “Likers”
Promote your professional and business image
Immediate, succinct engagement and interaction
Show me!
Blogging
Where to find me http://follr.me/joespake

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Social Media Marketing - Engage or Die

  • 1. Social Media Marketing – Engage or Die Memphis IREM Chapter June 10, 2010
  • 3. So, how did we get to this? What were you doing on the Internet 15 years ago? It will never replace good, old fashioned advertising It’s just a fad Should I invest in a website for my business? It takes so long to get the pictures to load I wonder what else is on this “Information Super Highway”
  • 4. Image courtesy of Dachis Group - http://www.dachisgroup.com
  • 5. Google was started in 1998 It wasn’t long before Google became a VERB! When was the last time you Googled yourself?
  • 6. Engage or Die! Brian Solis SEARCH (it’s all about search) Someone is looking for YOU Traditional (Google, Bing, Yahoo) Social (Facebook, Twitter, Youtube) Real time – (more real time all the time)
  • 7. So, how do I become a player? Start by realizing that Search and Engagement are now irrevocably intertwined
  • 8. 2 Tips for new social web marketers The right attitude is more important than mastery of the media. You don’t need a social media strategy. You need a business strategy that includes social media.
  • 9. Developing a Social Marketing PlanThe Basics
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  • 14. Business factors to consider Strategy Policy Reputation management Content Confidentiality Time ROI
  • 15. Image courtesy of John Haydon – http://johnhaydon.com
  • 16. Business Pages establish dialog and rapport with your customers, fans, and “Likers”
  • 17. Promote your professional and business image
  • 19. Show me!
  • 21. Where to find me http://follr.me/joespake

Notas del editor

  1. Is Google Big Brother?