13. PRINT VS. ONLINE SOMETHING NOTHING Print Sources Online Sources http://www.hp-lexicon.org / http://www.mugglenet.com http://www.jkrowling.com/ The original novels
14. QUALITY VS. DEMAND SOMETHING NOT HI NG Diversity Homogeneity Everybody Anybody Nobody Somebody
15. SOMETHING FOR SOMEBODY Diversity SOMETHING Somebody Folklore : Folklore is the body of expressive culture , including tales , music , dance , legends , oral history , proverbs , jokes , popular beliefs , customs, material culture , and so forth, common to a particular population, comprising the traditions (including oral traditions ) of that culture, subculture , or group . ( Wikipedia ) Homogeneity NOTHING
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17. SOMETHING FOR EVERYBODY Diversity SOMETHING Homogeneity Everybody Quality literature, sometimes adaptations, or else original writing, with universal appeal and meaning for everyman and everywoman
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20. NOTHING FOR ANYBODY Diversity NOTHING Anybody Recognizable stories, but unoriginal and shallow