Stuart Brown defines 8 different play personalities and they are very good as a starting point for the different user profiles you need to consider when you create playful experiences

1. Aspects of Play:
Play Personalities

2. The Joker
The Joker

3. The Kinesthete
The Kinesthete

4. The Explorer
The Explorer

5. The Competitor
The Competitor

6. The Director
The Director

7. The Collector
The Collector

8. The Artist/Creator
The Artist / Creator

9. The Storyteller
The Storyteller