Mobile Internet Evolution and Future Trends

Mobile Internet What’s app Johan Looijenga www.linkedin.com/in/johanlooijenga 11-3-2010

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Internet 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Internet 1.5 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Internet 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Internet value chain Mobile Internet 1.0 Mobile Internet 1.5 Mobile Internet 2.0 Europe Phones: Nokia Japan Operator: DoCoMo United States Apps: Apple Innovation game: New services, App stores, applications and content Challenge: attract large scale developer community Dominated by Internet giants and startups Platform game: Infrastructure and reach/economies of scale Host as many apps/services as possible Challenge: rapid growth of spectrum/bandwidth usage Dominated by Mobile operators, Handset vendors, Internet Giants

More than just a phone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Smartphone sales ,[object Object],[object Object],[object Object]

Mobile App marketing/distribution

Mobile fit with social networking

Mobile Internet user targeting ,[object Object],[object Object],[object Object]

Business models mobile ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Newspapers and magazines ,[object Object],[object Object],[object Object],[object Object]

Radio ,[object Object],[object Object],[object Object],[object Object],Weekly music consumption time - Radio Next 2008 US

Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile in your marketing mix ,[object Object],[object Object],[object Object],[object Object],Standard website Mobile website App

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Internet Evolution and Future Trends

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Mobile Internet Evolution and Future Trends