1. *Product
* Price
* Place
* Promotion

2. *Product
* Price
* Place
* Promotion

3. What Products will you have?
What Services will you offer?
What Brands will you carry?
Who will be your supplier?

4. Who will be your supplier?
http://www.toptenwholesale.com
American Wholesalers
and
Distributors Directory

5. *Product
* Price
* Place
* Promotion

6. * Costs & Expenses
* Supply vs. Demand
* Consumer Perceptions
* Competition
* Govt. Regulations

7. * Obtain a Return on Investment (ROI)
* Obtain Market Share
ObjectivesObjectives – Policies – Strategies - Techniques

8. ^Flexible Pricing^Flexible Pricing
^One Price Policy^One Price Policy
Objectives – PoliciesPolicies – Strategies - Techniques

9. ^Cost Based Pricing^Cost Based Pricing
^Demand Based Pricing^Demand Based Pricing
^Competition Based Pricing^Competition Based Pricing
Objectives – Policies – StrategiesStrategies - Techniques

10. PrestigePrestige
Short-Term StrategyShort-Term Strategy
Market Penetration StrategyMarket Penetration Strategy
Loss LeaderLoss Leader
Status QuoStatus Quo
Objectives – Policies – Strategies - TechniquesTechniques

11. *Product
* Price
* Place
* Promotion

13. *Product
* Price
* Place
* Promotion

16. GOAL: BRAND RECALL… EVOKED SET
REPETITIONS & SLOGANS/ JINGLES
FEEL GOOD & HUMOR