Excelling in innovation formulas towards developing sustainable new products and
product expansion while simultaneously boosting your organisation towards greater
growth
Drving Product Innovation In Fmcg Kl 2nd And 3rd August
1. Driving Product Innovation for FMCGs
Executing innovation as an integral part of your company’s strategy
towards future business growth
Prince Hotel & Residence, “Innovation is the specific instrument of entrepreneurship. It
Kuala Lumpur is the act that endows resources with a new capacity to
create wealth”
Peter F Ducker
2nd & 3rd August 2010
Excelling in innovation formulas towards developing sustainable new products and
This two days conference is endorsed by The Chartered Institute
of Marketing Malaysia (CIM) and accredited with 14 CPD hours
product expansion while simultaneously boosting your organisation towards greater
for full attendance to CIM members who are currently working growth
toward the Chartered Marketer status only
Your distinguished chairperson: Featuring expert presentations and case studies by:
John Gerrie Founder and Owner Geetu Verma Executive Director – Innovation & Business Development
KN3W Ideas Australia PepsiCo International India
Most recently he headed a global innovation and corporate venturing unit Prior to the current designation she held 3 other designations which includes Executive Director of
at the Reckitt Benckiser GHQ in London, reporting to the executive Strategic Initiatives at PepsiCo India, Executive Director New Business at PepsiCo and Category
management committee, responsible for qualifying a £750M new product Marketing Director-Core Snacks at PepsiCo-Northern Europe
ideas pipeline, annually. He also developed and introduced a new front-end Sebastien Vincent Group Technology Unit Manager
of innovation methodology to the corporation and led the global training Nestle Malaysia Singapore
program. With Nestlé since 1997 - 3 years as head of innovation & manufacturing services for 11 product
categories in Malaysia & Singapore (7 factories, 21 plants)
Stewart Eddie New Product Development Manager
Weis Australia
Featuring a half-day course: Prior to joining Weis Australia, Stewart was also a Senior Food Technologist at South Australian
Developing new product and product expansion – Sustaining Research and Development Institute and a Product Applications Manager - Chilled Dairy at Nestle
business growth Australia earlier on
Facilitated by: Dr S P Leong Managing Director
Ranjan Malik Director McCain S.E.A & Taiwan
Erehwon Consulting India The McCain family, along with a dedicated team of professionals, a strong commitment to health and
Ranjan is an innovation consultant and facilitator. He has led and wellness, research and development, new product innovation and carefully chosen acquisitions
facilitated innovation initiatives in a large number of organizations across Amitava Chaterjee President Director
the world including Apple, Bausch & Lomb, Bayer, Glaxo SmithKline, Sara Lee Indonesia
Honeywell, Microsoft, New York Life, Novartis, Unilever and Pepsico. Sara Lee’s international businesses set their best-ever mark for receiving the coveted Product of the
Year awards in Europe. Their Household and Body Care business alone won seven prizes, up from
three a year ago
Fuji Sartono Product Manager
Key benefits of attending: Philips Lighting Singapore
Philips have been improving people’s lives with pioneering innovations since the company was
• Identifying trends that enables to kick start new innovation and founded in 1891
sustaining in the market Evelina Gagarin Manager – Product Development
• Discovering the techniques in transforming collected quality data into Food Empire Singapore
market-leading products Prior joining Food Empire in year 2006, Evelina was a Microbiologist in Kraft Foods Philippines and
• Collaborating with suppliers in collecting quality data for smarter and later on a R&D Manager for Baltimore Spice Philippines
more meaningful innovation Kenny Ong Vice President, Group Strategy and Marketing
• Creating and offering profitable products and driving innovations into CNI Holdings Malaysia
long-term revenue generation towards contributing to organisation’s Kenny is accountable for Group Strategic Planning, Branding & Marketing, Business Development,
growth and Product Development of CNI
• Utilising strategic planning to map product initiatives against revenue Steven Ong Country Manager & Regional Champion For Food Concept Development
targets and innovation strategies DPO International Malaysia
• Developing new reformulation strategies in creating greater satisfaction Year 2007: Orafti AFI Global Sales Network Most Innovative Product Launched Worldwide
of current consumers and luring new consumers Dato' Dr Rajen M CEO
Holista Colltech (Australia)
Dato’ Dr. Rajen M has obtained his doctorate in Holistic Medicine from the University Of LaSalle,
Louisiana,USA. Holista CollTech Ltd provides society with all natural healthstyle products through
innovations that advances the eminence of life.
Magdalene Wong Segment Manager
*Early Bird & Group Discounts DSM Nutritional Products Asia Pacific
Ask about our savings The company has a long tradition as a pioneer in the discovery of new products, new formulations
and attractive applications for all industry segments.
conferences
2. Our business partners
Endorsers
Media Partners
About the Media Partners
Brandchannel is an award-winning magazine dedicated to providing the world’s
leading online exchange about branding. Its free resources include original articles,
industry expert white papers, global listings for conferences and jobs to enhance
brand awareness. Learn about important issues, which affect brands now and in the
future, by visiting www.brandchannel.com.
The e-Marketer is a monthly online publication launched in January 2007 with a
circulation of more than 9,000. Other than featuring the latest content updates from
the i-Marketer, it also highlights upcoming events that the Marketing Institute
organises and support. Its wide readership is made up of mainly Professionals,
Managers, Executives and Businessmen (PMEBs).
About the Endorsers The i-Marketer is the Marketing Institute of Singapore’s latest initiative in facilitating
a global connection within the marketing fraternity. The flagship marketing portal in
Point of Purchase Advertising International (POPAI) is the only global, not- the region, it targets to equip marketers with the essentials like the latest in marketing
for-profit, industry association exclusively dedicated to serving the interests of all trends and happenings. It also aims to provide marketers with an interaction avenue
those involved in retail marketing. POPAI has 19 national offices covering 45 countries to get acquainted with their peers for knowledge sharing and networking.
and more than 1,700 members worldwide. The organisation works to establish and
Loyalty Online is updated daily with the latest news stories and features, and
maintain excellence in all aspects of retail marketing communications, raise standards
contains authoritative editorial on subjects such as vouchers & incentives, CRM, e-
of business practices and provide its' membership with information to ensure its
commerce, technology, SMS, data management, direct marketing, employee loyalty
continued position as a vital part of the marketing mix. www.popai.com.au
schemes and B2B retention. There is no point in spending a fortune bringing in new
The Marketing Institute of Singapore, the national professional body for customers, if the old ones are leaving in droves. It sounds obvious, but the subject of
marketers. Since 1973, the Marketing Institute of Singapore has nurtured more than customer retention is certainly not an exact science. New technology is making the
20,000 sales and marketing practitioners through its Training Academy and provided corner shop principle achievable for large numbers, but there is nothing so fickle as
the networking opportunities for thousands of its members. The Institute will people. Read LoyaltyOnline every day for the latest about CRM, call centres, loyalty
continue to serve the community to fulfill its new vision of "Creating Marketers" rewards and the market from industry contributors with impressive track records.
through quality education and by connecting a community of marketers. www.loyaltymagazine.com
conferences
3. Day 1
Monday 2nd August 2010
0830 Registration and morning coffee 1245 Networking luncheon
0900 Introduction and welcoming remarks by the chairman 1400 Session Five – Case Study
John Gerrie Founder and Owner Anticipating future market trends that leads to innovation keeping
KN3W Ideas Australia one step ahead of current trend
• Commissioning research in testing consumer opinion for further improvement of
0915 Session One – Case Study innovation
Optimisation of the innovation process for multiple businesses • Predicting future market trends and facilitating more advanced innovation
• Looking on to the innovation process from the Nestle perspective • Exploring on innovation that happens outside of the mainstream towards
• Exploring on the five steps of the innovation process - ideation, prototyping, transporting it back and setting it as a new trend
industrialising, launching, post-launch • Envisioning future market trends by practising technical analysis of collective data
• Understanding the innovators and identifying the right manner in developing them Steven Ong Country Manager & Regional Champion For Food Concept
- training & motivation of innovative people Development
• Identifying the key challenges in innovation DPO International Malaysia
Sebastien Vincent Group Technology Unit Manager Year 2007: Orafti AFI Global Sales Network Most Innovative Product Launched
Nestle Malaysia Singapore Worldwide.
With Nestlé since 1997 - 3 years as head of innovation & manufacturing services for
11 product categories in Malaysia & Singapore (7 factories, 21 plants) 1445 Session Six – Case Study
Identifying collective data that leads to extraordinary innovative
1000 Session Two – Case Study ideas and develops sustainable products
Recognising the viability of new products and surviving in volatile • Identifying the right approach for your research on trade level in obtaining solid data:
market conditions Collaborating with suppliers in collecting quality data
• Creating & offering profitable products and driving innovations into long-term • Validating and commercialising innovative ideas by translating collective data into
corporate success practice for better innovation
• Identifying non-value added activities, removing the waste and adding flexibility to • Transforming consumer insights into market-leading new products by learning how
your new product development process to interact with new data
• Utilising design thinking as a tool for better innovation according to current FMCG’s • Emerging products and software in collecting data’s towards empowering innovation
demand professionals
• Evaluating and identifying critical product issues and filling an important gap in the Amitava Chaterjee President Director
research spectrum to ensure the newly developed product remains sustainable in the Sara Lee Indonesia
market
Sara Lee’s international businesses set their best-ever mark for receiving the coveted
Stewart Eddie New Product Development Manager Product of the Year awards in Europe. Their Household and Body Care business alone
Weis Australia won seven prizes, up from three a year ago
Prior to joining Weis Australia, Stewart was also a Senior Food Technologist at South
Australian Research and Development Institute and a Product Applications Manager
1530 Afternoon refreshments & networking break
- Chilled Dairy at Nestle Australia earlier on
1045 Morning refreshments & networking break 1545 Session Seven – Case Study
Obtaining key drivers that reinforces feasible innovation strategies
1115 Session Three – Case Study that strives beyond expectation
Collaborating various resources to deliver innovative products in • Overcoming major barriers that hinders innovation which contributes to business
advance to overcome constraints - from Taiwan and South East Asia growth
perspective" • Building an effective way to fund the innovation in obtaining resources, attention
• Discovering on how is Taiwan being a powerful innovation platform – underutilised and nurturing it’s needs to ensure that contributes towards business growth
for FMCG in SEA markets • Corresponding to consumer needs to maximise profitability: Short term vs. long term
• Exploring into the rich pool of resources in Taiwan and its potential for • Identifying the difference in consumer’s wants and consumer’s needs towards
collaborative Innovative NPD projects developing new products that meets the demands’ of end consumers
• Leap frog approach in innovative product development to cut turnaround time as • Using sustainability as a key to drive innovation success
well as increase speed to market Kenny Ong Vice President, Group Strategy and Marketing
• Looking on to areas of focus of frozen chinese appetisers/ frozen prepared meals CNI Holdings Malaysia
• Transfer of know-how and technology Kenny is accountable for Group Strategic Planning, Branding & Marketing, Business
Dr S P Leong Managing Director Development and Product Development of CNI
McCain S.E.A & Taiwan
The McCain family, along with a dedicated team of professionals, a strong 1630 Session Eight – Case Study
commitment to health and wellness, research and development, new product Speeding the innovation process and positioning yourself into the
innovation and carefully chosen acquisitions market ahead of schedule
• Examining the evaluation and fast-tracking of new ideas towards innovating ahead
1200 Session Four – Case Study of time
Restoring new life into existing products ensuring continuous • Utilising strategic planning to map product initiatives against revenue targets and
sustainability in the market innovation strategies
• Relaunching existing products into the new market and creating an awareness • Researching on past and current projects and analysing deadlines resulting to realistic
• Undertaking new reformulation strategies that created greater satisfaction of current or damaging outcomes
consumers and lures new consumers • Collaborating design and manufacturing engineers towards reducing the product
• Developing a renovated product that does not compromise the quality and price development cycle
• Utilising collected data to modify your existing product’s outlook every now and then Fuji Sartono Product Manager
in order to create a new image but at the same time maintaining its quality Philips Lighting Singapore
Evelina Gagarin Manager – Product Development Philips have been improving people’s lives with pioneering innovations since the
Food Empire Singapore company was founded in 1891
Prior joining Food Empire in year 2006, Evelina was a Microbiologist in Kraft Foods
Philippines and later on a R&D Manager for Baltimore Spice Philippines. 1715 Session Nine – Case Study
Discovering the Innovation functionality: A Driver For Innovation –
Case Study
Professional In-House Courses • Identifying major and micro-trends driving successful innovation
• Uncovering opportunities through understanding the consumer
If you have a number of delegates with similar event needs, then you may wish to consider
having a professional in-house course delivered locally on-site. Course can be tailored to • Recognising the four factors towards success in NPD
specific requirements. Magdalene Wong Segment Manager
For further details, please use the contact information given on the last page of this brochure. DSM Nutritional Products Asia Pacific
The company has a long tradition as a pioneer in the discovery of new products,
new formulations and attractive applications for all industry segments.
marcus evans would like to thank everyone who has helped with the research and
organisation of this event, particularly the speakers and their staff for their support and 1800 Closing remarks from the Chair and end of day one
commitment.