The document provides information about the 2011 SoMe Awards ceremony, which recognizes excellence in social media. It lists the host, Daniel Baldwin, and judges who will evaluate the award categories. The categories include awards for best social media campaigns with ROIs under $500, $25,000, and over $25,000. Other categories recognize best brand awareness, apps, agencies, and a people's choice award. Winners are announced for each category along with the teams recognized. The document also provides credits for those involved in planning and producing the awards event.

1. Welcome to the 2011 SoMe Awards
S P O N S O R E D B Y:

2. With your host Daniel Baldwin
S P O N S O R E D B Y:

3. Judges
Marsha Collier
A well-known author, radio personality (on the
Internet and KTRB 860 AM San Francisco) and
educator specializing in technology and training
individuals how to use and make money on eBay
and online.
She is one of the foremost eBay experts and
educators in the world. With over 1 million copies of
her books in print.Marsha shares her eBay
business expertise in streaming video at
Entrepreneur.com’s “Entrepreneur’s Coaches
Corner” and is Entrepreneur.com’s online eBay
columnist. She's also a featured lecturer at eBay’s
“eBay University” training events and their yearly
eBay Live conference.
You can find her on Twitter here: http://
www.twitter.com/MarshaCollier.

4. Judges
Kelly Feller
After having been in "traditional" marketing roles for
the last 15 years, Kelly Ripley Feller is now a social
media addict and outspoken proponent of change
and marketing evolution.
Kelly, a founding member of Intel's Social Media
Center of Excellence created over two years ago,
now works as a Senior Strategist focused on
company-wide guidelines, programs, training, and
infrastructure to enable and inspire the adoption of
social media at Intel. In her dwindling spare time
she writes blogs & Twitters avidly about technology,
social media, marketing, business, and politics.
You can find her on Twitter here: http://
www.twitter.com/kellyrfeller.

5. Judges
Giovanni Gallucci
Giovanni Gallucci is a recovering .NET
programmer turned tech evangelist and online
marketing consultant. Giovanni provides strategy
for new developments in search, social media,
community building, online public relations and
buzz marketing and functions as a strategic
representative to clients in media, music,
entertainment, and poltics. Giovanni provides
social media marketing services as an independent
consultant and through top-tier interactive agencies
and public relations firms.
You can find him on Twitter here: http://
www.twitter.com/giolocal

6. Judges
Jennifer Navarrete
Jennifer Navarrete is an energetic speaker and
educator of New and Social Media. She is the Co-
host and Producer of several Podcasts: Tech in
Twenty, The Morning Brewcast, San Antonio
Business Pod-cast and the S.A. Podcasters. After
many successful years coordinating marketing
events for financial advisors she has channeled
those skills and strategies into her passion for the
advancement and implementation of New Media
and business.
You can find her on Twitter here: http://
www.twitter.com/epodcaster

7. Judges
Joe Sorge
Joe is an entrepreneur and a small business
owner. He is also a partner in Kitchen Table
Companies <http://kitchentablecompanies.com> a
small business mentoring community with Chris
Brogan.
Additionally, he has also authored two books on
Social Media for small business: #TwitterWorks
and #FoursquareWorks.
You can find her on Twitter here: http://
www.twitter.com/joesorge

8. Category:
”Soon-to-be-Wealthy’
Best ROI Under $500

9. 2011 “Soon-to-be-Wealthy” Award Winner:
Karmic Marketing
Laughing Planet Cafe Weekly Rotating Burrito Special

10. Karmic Marketing Team:
• Mary Nichols

11. Category:
“Keep Your Job”
Best ROI Under $25,000

12. 2011 “Keep Your Job” Award Winner:
Bonfire Social Media
Transition from Traditional to Social Marketing

13. Bonfire Social Media Team:
• Willie Crane
• Ryan Lewis
• Lisa Peyton
• Danielle Hoole

14. Category:
“Rich Get Richer”
Best ROI Over $25,000

15. 2011 “Rich Get Richer” Award Winner:
StepChange Group, a Dachis company
Fresh Step Kitty Litter– Brand & Product Promotion

16. StepChange Group Team:
• Kevin Tate
• Greg Rau
• Chris Mike
• Jenn Lynch
• Michael Jones
• Robb Milne
• Bryan Stratton

17. Category:
“Scrappy and Engaged”
Best Brand Awareness &
User Engagement Under $500

18. 2011 "Scrappy and Engaged” Award Winner:
StepChange Group, a Dachis company
Atlantis Resort – Community Engagement

19. StepChange Group Team:
• Kevin Tate
• Greg Rau
• Chris Mike
• Jenn Lynch
• Michael Jones
• Robb Milne
• Bryan Stratton

20. Category:
“People Like Me”
Best Brand Awareness &
User Engagement Under $25,000

21. 2011 “People Like Me” Award Winner:
Attention
Sports Authority – Incentivize Niche Customers

22. Attention:
• Matthew Kern
• Jamie Warner
• Amy Choi

23. Category:
“Sugar Daddy”
Best Brand Awareness &
User Engagement Over $25,000

24. 2011 “Sugar Daddy” Winner:
{B}cause Media - Heifer Project

25. {B}cause Media:
• Noland Hoshino

26. Category:
“House Party”
Best Agency

27. 2011 “House Party” Award Winner:
Mambo Media
Chalkboard Project

28. Mambo Media:
• Siouxsie Jennett
• Laurel Hamilton
• Alisa Zwanger
• Meghan Scanlon
• Rocco Augusto

29. Category:
“Next Big Thing”
Best Social Media App

30. 2011 “Next Big Thing” Award Winner:
tenfour + Draftfcb
Heat Tracker iOS app

31. tenfour + Draftfcb:
• Kevin Drew Davis
• Patrick Moorhead
• Dave Clark
• Sara Taylor
• Shyama Helin
• Alex Reinoso
• Alyque Ajani
• Brian Berg Smitty
• Reggie Wideman
• Daniel T Wood
• Milind Pandit
• Abby Covert
• Jim Terry
• Jonathan Eggiman
• Tyler Morrison
• Sue Gabriel
• Jason Mitton
• Matt Weiner

32. Category:
“Best In Show”
Judge’s Pick

33. 2011 “Best In Show” Winner:
Mambo Media
Clackamas Women’s Services

34. Mambo Media:
• Siouxsie Jennett
• Laurel Hamilton

35. Category:
“People’s Choice”

36. 2011 “Peoples Choice” Winner:
Pop Art and Maxwell PR - Pacific

37. Pop Art and Maxwell PR:
• Lorien Steele,
• Del Olds
• John Skelton
• Chris Cortez
• Jennifer Pidgeon
• Steve Rosenbaum
• Robin Gabel
• Rodrigo Moyses
• Dave Selden
• (Pop Art)
– Jen Scott
– Sam Burton
– Stacey Malstrom
• (Maxwell PR)
– Jennifer Herrick
– Pacific Natural Foods

38. Planning & Production Credits
Sean Lowery, Innotech Executive director, finances
Daniel Baldwin Emcee, Script writing
Johnny Hartman, I Have Robots Producer/Advisor
Pam Peterson, DesignFunThings Motion graphics, Production
Jeffrey Kingman, Chalkboarder Production
West Cafe Pre-party Venue, Catering
Kevin Forrest Videography
Amanda Bernard, TMMpdx Blogging
Lisa Peyton, TMMpdx Blogging