This document discusses the evolution of geographic information systems (GIS) and geo web services from the 1990s to 2010. It summarizes different companies' approaches to providing isochrone (drive time/walking area) analysis as a web service. While basic mapping, routing and geocoding services were widely available, specialized geoanalysis services like isochrones were still lacking from major GIS vendors. The document proposes using open source GIS and cached results to provide a cost-effective isochrone web service to address this unmet need.

1. John Fagan, Geo Software Design, Axon Active

2. Hoi! from Switzerland

3. Decision Support Systems

4. Geo Web services #WIN or #FAIL? 3/12/2010 4 www.axonactive.com

5. 1990’s – Sean Phelan’s Vision

6. 1996 - Multimap.com launched (no maps)

7. Desktop GIS - MapInfo Desktop for Power Mac v4

8. gif.cgi?pclist= ec1n2ns,ec4a2dy&width=500&height=500

9. 1997 - MultimapGeoStack Multimap.com gif.cgi Mapping API +Caching engine places.cgi cache miss MapInfo Desktop for power mac Hacked to make it serve maps over http MySQL Collins Bartholomew Raster maps Bartholomew & OS Gazetteer

10. Multimap.com vs MapInfo gif.cgi Simple & Re-usable Cost Effective Fast Complex & Standalone Expensive Slow

11. Many customers still use gif.cgi today

12. >> Fast forward a few years Base Services (Find, Map, Route)

13. Web 2.0 API’s www.axonactive.com 3/12/2010 13 visualisation, sharing, data, finding, analysis

14. Traditional GIS Vendors www.axonactive.com 3/12/2010 14 Base Services Plus Geo Analysis

15. Axon Active “Geo” Vision Focus on what customer needs Help customers solve problems by using best bits of GeoWeb + OpenSource GIS avoid hosting base data and engines www.axonactive.com 3/12/2010 15

16. Axon Active Geo Vision www.axonactive.com 3/12/2010 16

18. Web Service

19. Cost effective

20. Fast

21. de-coupledwww.axonactive.com 3/12/2010 17

22. GYM+ Club #FAIL www.axonactive.com 3/12/2010 18 Isochrones not really mass market

23. ESRI #WIN www.axonactive.com 3/12/2010 19

24. ESRI #FAIL Hosted Service ? European Coverage? Costs? www.axonactive.com 3/12/2010 20

25. ESRI #FAIL ArcGIS Online ArcGIS Online Map Services ArcGIS Online Sharing ArcGIS Online Task services ArcGIS Web Mapping APIs Business Analyst Online API ($3.30 report) ArcWebServices ArcGIS Server ArcGIS Online World Geocoding (North America only) www.axonactive.com 3/12/2010 21

26. Computer says no.....EU Isochrones www.axonactive.com 3/12/2010 22

27. Pitney Bowes #WIN www.axonactive.com 3/12/2010 23

28. Pitney Bowes #FAIL €6.40 per isochrone request 6 sec per isochrone request www.axonactive.com 3/12/2010 24

29. Map24 #WIN www.axonactive.com 3/12/2010 25

30. Map24 #FAIL Too late – only realised they provided a Isochrone API after reading page 2 of MapTP Technical Whitepaper www.axonactive.com 3/12/2010 26

31. Desktop GIS to the rescue

32. 2010 - GeoStack Axon Active Platform x Service Isochrone Service x Service x Service x x x PostGIS Isochrone cache x MapInfo pre-compute x x

34. Routing, Geocoding, Mapping #WIN

35. Geo Analysis Web Service API’s #FAIL

36. Product Marketing (ESRI, Map24)

37. Coverage (ESRI)

38. Business Models (Pitney Bowes)

39. Performance (Pitney Bowes)

40. T&C’swww.axonactive.com 3/12/2010 29

41. Thanks john faganubergeo.com@johnbfagan