A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/

1. 5 NEW FACEBOOK BOOSTED POSTS FEATURES
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)

2. WHAT ARE BOOSTED POSTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
Boosted Posts are a Facebook product that
increases reach for specific Facebook Page
updates.
!
Clicking the “Boost” button in a Page update
let’s you decide how many people you want
to reach and how much you want spend.
!
It’s important to understand that you're not
buying engagement - you’re buying reach.
!
Hold that thought…
5 New Facebook Boosted Post Features

3. WHAT ARE BOOSTED POSTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 New Facebook Boosted Post Features
Until recently, the ability to target specific Facebook
users was not available in Boosted Posts (formerly
Promoted Posts).
!
In effect, Boosting a post was like firing a shotgun.
And like Elmer Fudd shooting at Bugs Bunny, you will
not hit your intended target.
!
Until recently…

4. WHAT ARE BOOSTED POSTS?
WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
5 New Facebook Boosted Post Features
Now, with Boosted Posts, you can
choose targeting options for
location, gender and age.
!
Interests have also been added,
allowing you to target people based
Pages they like, keywords and
closely related topics, apps they
use, and any ads they’ve clicked.
!
Now Boosting a post is like hitting
the target with a bow and arrow.

5. WHICH APPROACH HAS
MORE ACCURACY?

6. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#1: Target by location,
gender and age
5 New Facebook Boosted Post Features

7. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#2: Target
Interest
5 New Facebook Boosted Post Features

8. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#3: Save
audiences
5 New Facebook Boosted Post Features

9. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#4: Change
run dates
5 New Facebook Boosted Post Features

10. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
#5: Use advanced
Facebook Ad features
5 New Facebook Boosted Post Features

11. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA!
Creator: The Nonprofit Facebook Bootcamp!
Instructor: Marketing Profs University and Charityhowto!
Author: Facebook Marketing for Dummies!
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup,
GrantSpace, Chronicle of Philanthropy, Nonprofit Webinars, NetworkForGood.!
Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for
Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo,