2. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 1: What are your top 3 technology pain points?
Measuring ROI for IT projects, technologies and investments 77%
Keeping pace with demands of the business 62%
Trialing and deploying technology more efficiently and more effectively 54%
Acquiring, hiring (either as FT or a consultant) and keeping IT talent 23%
Keeping up with the myriad of options and vendors 23%
Keeping up with the pace of technology change 23%
Managing vendor relationships 23%
Serving diverse technology needs of the business & customers 15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
% of respondents selected as a "Top 3" pain point
Additional Analysis:
When score of pain point (1-3) was also factored into the equation, with 1 being highest,
the results still matched the chart above, with the following selections ranking highest:
#1: Measuring ROI for IT projects, technologies and investments
#2: Keeping pace with demands of the business
#3: Trialing and deploying technology more efficiently and more effectively
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3. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 2: What are your top 5 priorities in 2010?
Additional Analysis:
53% of respondents selected Business application and information integration as
their #1 priority for 2010.
85% of respondents selected Business application and information as one of their
Top 3 priorities for the year.
69% selected Business Process Optimization (BPO) as one of their Top 3 priorities.
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4. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 3: What are your top 5 information sources?
Additional Analysis:
92% of respondents rated Internet search as one of their Top 3 information
sources.
69% rated Face-to-face referral or referral from personal network as one of
their Top 3 sources of information.
69% also rated research/analysts as one of their Top 3 information sources.
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5. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 4: Most trusted information sources
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6. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 5: Top media applications used to obtain information for technology
purchases
Additional Analysis:
85% of respondents used more than one application to obtain information for
a technology purchase.
39% of those surveyed used between 3 and 5 media applications to obtain
such information before making a purchase.
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7. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 6: Importance of gathered research and its influence on decision
making
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8. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Question 7: How often do you visit the website that most shapes your IT
purchasing decisions?
Frequency Percentage of respondents
2 or more times per day 8%
1 time per day 15 %
2 or more times per week 15 %
2 or more times per month 31%
1 time per month 31 %
Favorite websites listed:
o www.google.com
o www.bing.com
o www.gartner.com
Question 8: How often do you read a business or technology trade magazine?
Frequency Percentage of respondents
2 or more times per day 8%
1 time per day 23 %
2 or more times per week 15 %
1 time per week 16 %
2 or more times per month 15 %
1 time per month 23 %
Favorite magazines listed:
o Harvard Business Review
o Wired
o Business Week
o Fortune
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9. PSC Business Technology Resources Survey, April 2010, Copyright PSC Group, LLC
Research Background
Study Objective
o To uncover the qualities, characteristics and motivations of professional business
technology buyers
o The research and report helps understand the audience, capture priorities and needs,
outline core information sources and habits, and recommended marketing engagement
and activation best practices
o The research enables business and technology consulting firms to better address clients’
and potential clients’ current needs and provide the best solutions
Study Demographics
o IT and Corporate; job functions include:
Executive IT management (CIO, CTO ,VP of IS/IT)
IT management (director/manager)
Executive management (CEO, COO, President, CFO)
PSC Group is a Business and Technology consulting firm that has been delivering high value solutions
focused on significant cost reductions and risk mitigation to our clients since 1990. Headquartered in
Chicago with a branch office in Kansas City, PSC has a history with our clientele that is based on mutual
respect, integrity and honesty. Find us on the web at: http://www.psclistens.com/
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