15. IMC Techniques: Interactive Website Contests Photo: show us how durable your Adidas shoes are Choose your favorite commercial Boards/forums Comment on the shoes and give feedback Talk about basketball NBA superstar’s blog More product information Design choices Training moves from celebrity players Videos Past commercials Update your own cool moves Sign up for updates Ability to target, experiment/adjust, and receive feedback/adjust Control More cost-effective than pricey commercials
17. IMC Techniques: Public Relations 1. College Tour Campus bus 2. Adidas-sponsored basketball tournament a. Try on shoes b. Give feedback online c. Celebrity appearance and prize Get press Credibility Ability to target Ability to experiment/adjust