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It s all Gone HD!  
                      It’s all Gone HD!
                 Overcoming the hurdles 
               to supplying HD Voice and 
               to supplying HD Voice and
                 resolving the Codec war 



July 14 2009
Speakers

 Elliot Gold
 Elliot Gold
   – President TeleSpan Publishing Corp


 Dovid Coplon
  – Senior Director, Product Management
                   ,             g
Why HD Voice is about to be “it”
I’ve learned something after 30+ years in the 
industry
i d t

 • Early to market stake in the ground works
   Early to market, stake in the ground works

    – If you recognize the right trends

    – If you team with the right people

    – If you have common sense about how people really meet, face‐to‐
       f     h                  b    h       l     ll        f
      face, or virtually
Allow me to tell you a story



• In the late 1970s, AT&T was testing PMS (not the disorder, the 
  Picturephone Meeting Service)
  Picturephone Meeting Service)

• They wanted to deliver the best video, customers could afford

• So they ran focus groups
AT&T told the audience

• “Ok, you saw our first video quality”



• “Allow us to take a moment, and change the quality, and run 
  the video by you again to see what you think.”

• AT&T then changed “the quality”, and ran it by the audience

• Overwhelmingly, the audience liked the second video quality
  Overwhelmingly, the audience liked the second video quality

• What did AT&T change?
The Audio Fidelity!
                 y
Then AT&T introduced Picturephone Meeting 
Then AT&T introduced Picturephone Meeting
Service


   And ended up with PMS, because they 
    failed to increase the audio fidelity
          The system is gone now
Spin the calendar forward 30 years
Look at HD Video as a % of Group Sales
   k         id       % f          l

   100%
    90%
    80%
    70%
    60%
    50%
    40%                                         Legacy 
                                                  g y
    30%                                         Technology
    20%                                         HD Video
    10%
     0%
          Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09
But…

• Video equipment is 
   – Only 20.7% of revenues

• Video usage is
           g
   – Only 2.6% of revenues

• Audio usage on the other hand is
  Audio usage on the other hand is
   – 51% of revenues

• And over 25 billion minutes of audio conference call use
  And, over 25 billion minutes of audio conference call use
Dovid Coplon
Senior Director, Product Management
“It is not the strongest of the species that survives nor the
 It is not the strongest of the species that survives, nor the 
most intelligent that survives. It is the one that is the most 
adaptable to change” – Charles Darwin
What is HD Voice?

Quality



                                                                     CD ‐
                                                                    Audio
                                   GIPS Wideband Speech
                              Std Wideband Speech
                                  (e.g. G.722.2)
                                  (e g G 722 2)
   GIPS Narrowband Speech
              b d       h
     Std Narrowband Speech 
     Implementation (PSTN)                                                    Frequency
                       3.4 kHz 4 kHz          6.4‐7.0 kHz   8 kHz       22.1 kHz
Standard Technology has not Progressed by Leaps 
and Bounds over the years…
and Bounds over the years




        … and Traditional Technologies are not 
           designed to run over IP networks
HD Brings Everything into Focus – Maximizing the 
User Experience
User Experience




       HD Voice is Essential to Overall Experience 
         especially when combined with video
         especially when combined with video
Here Comes HD Voice
May 2009 Industry Professional Poll Question

             What has been your experience with HD‐Voice?



                     13%
                                                  47 %     Never Tried it
             11%

                               47%                30%      Have tried it once or twice


                                                  11%      Use it all the time or whenever I can
                   30%

                                                  13%      Not sure if I've tried it
                                                                       I ve




                                                        g         g            y,
                                Potential of HD Voice Light Reading Webinar- May, 2009


• 90 % of the audience had very limited HD Voice experience
May 2009 Poll Questions

          Where do you think HD‐Voice will make the biggest 
                              impact?


                16%

                              45%
                                                    16 %     Call Centers
           6%
                                                    45%      Conference calls


                                                    33%      Video conferencing
                  33%
                                                    6%       International-placed phone calls




                                                       g         g            y,
                               Potential of HD Voice Light Reading Webinar- May, 2009



• Highest expected impact on conference calls and video 
  conferencing
How to Get the Most Out of HD Voice

1. HD capable microphone
2. High quality HD Voice codec
2 High quality HD Voice codec
   –   Suitable for usage scenario
3. HD Voice Quality Enhancement
   –   Echo cancellation, noise suppression, gain control…
4. End‐to‐end network HD Voice support
   –   Preferably no transcoding
   –   Absolutely no narrowband
5. Network clean‐up
   –   Jitter buffer and packet loss concealment
                         p
6. HD capable speaker
So Many Codec Options

                             iSAC
               RTAudio
                                     G.729.1
                                        29
  iPCM‐WB
                                               G.719
  BV 32
  BV 32                                       G.722.1 (Siren)
                                              G 722 1 (Siren)
Speex
                                    G.722.2 (AMR‐WB)
  AAC LD
  AAC‐LD
                                          G.722
        SILK                          G.718
          SVOPC                     G.711.1
                   EVRC‐WB
HD Voice Codec Selection

• Not one codec fits all scenarios
• Packet loss robustness important for VoIP
  Packet loss robustness important for VoIP
• Variable bit rate attractive for IP networks
   − Automatic adaption to available rate attractive
                  p

• Packet overhead significant (5 – 32 kb/s)
   − Makes low bit rate codecs less attractive
• Low delay very important
• Standard versus proprietary
   − Standards usually come at a higher cost
• Complexity an important issue in Mobile VoIP
Codecs compared

           MUSHRA test results for different codecs

  100
   90
   80
   70
   60
   50
   40
   30
   20
   10
    0
VoIP Design Considerations



 Speech Quality
 Time to Market                     Cost
                  Quality
 Ease of Use
 Ease of Use                 Cost   Signaling
 Flexibility                        Infrastructure
 Network 
                                    Features
 Impairment
 Power                              Device 
 Consumption                        Considerations
Advancements in Speech Processing Design
                        More Than Just a Codec


                                                                             Hardware Issues 
Speech Codec
                                            Codec
                                                                              (Processor, OS, 
                                                                              Acoustics, etc.)
                                                                              Acoustics etc )
                          Network                           Hardware

Coping with 
Network                                 VoIP Design
                                        VoIP Design
                                                                          Power Consumption
Degredation                             Challenges
                                                                  Power
                        Echo
Echo Cancellation
                                                                              Environment –
Additional Voice                                                           Background Noise, 
Processing Components               Voice           Environment           Room Acoustics, etc.
Why Bandwidth Estimation is Important

  • When properly utilized, bandwidth estimation can ensure 
    consistent, high quality experience
       − Fixed bit rate solutions estimate bandwidth once at the beginning of 
         the call (or not at all) – no flexibility
       − Variable bit rate HD codecs adapt to the network

1) Fixed Codec Detects Bandwidth    2) Then Determines Bit Rate     3) Begins Sending Media
            32 kbps?
                                                                     32 kbps it is!




   …but bottleneck appearance during the call can cause delays if bit rate is not adjusted
HD is Everywhere and the Benefits are Clear
… Except for our Phones
  Except for our Phones


                       •   Better comprehension
                       •   Identify who’s talking
                       •   Higher productivity 
                       •   Lower fatigue
                       •   Overcome accents
                       •    p       p
                           Speakerphone solution!

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HD Voice, telecom operators