Workshop from the Start Up Camp Berlin in March 2011. This is a little introduction of WordPress as a CMS – the perfect choice for Start-Ups. No Video, because it's a pdf ;) Just check out the official DOcumentation for the installation: http://codex.wordpress.org/Main_Page

1. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

2. WordPress for StartUps
… before I start …
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

3. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

4. WordPress for StartUps
Tweet this!
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

5. WordPress for StartUps
#scb11 #wp4su
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

6. WordPress for StartUps
Have an iPad?
http://bit.lyeksbox00059
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

7. WordPress for StartUps
WordPressthe perfect CMS for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

8. WordPress for StartUps
I‘m a Designer
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

9. WordPress for StartUps
I‘m no Coder
Actually I go crazy when coding …
http://www.flickr.com/photos/theimagegroup/473798902/sizes/l/in/photostream/
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

10. WordPress for StartUps
Why?
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

11. WordPress for StartUps
But I love WordPress because:

12. WordPress for StartUps
Frontend

13. WordPress for StartUps
Backend

14. WordPress for StartUps
Why? ‣ simple
‣ flexible
‣ SEO-friendly
‣ Open Source
‣ Free :)
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

15. WordPress for StartUps
.com VS .org
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

16. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

17. WordPress for StartUps
their my
server server
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

18. WordPress for StartUps
their my
server server
Just full
easy featured
blogging CMS
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

19. WordPress for StartUps
simple
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

20. WordPress for StartUps
Setup
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

21. WordPress for StartUps
Setup ‣ Webspace
‣ Database
‣ Domain
‣ ftp client
‣ code editor
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

22. WordPress for StartUps
WP-Files ‣ functionality, structure
‣ (html, css, php, ftp)
Database ‣ the content
‣ (MySQL, phpMyAdmin)
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

23. WordPress for StartUps
Setting up WordPress in less than 5 minutes …
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

24. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

25. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

26. WordPress for StartUps
flexible
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

27. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

28. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

29. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

30. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

31. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

32. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

33. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

34. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

35. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

36. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

37. WordPress for StartUps
1 Day
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

38. WordPress for StartUps
flexible
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

39. WordPress for StartUps
php
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

40. WordPress for StartUps
php ‣ script language
‣ WordPress main code
‣ dynamic
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

41. WordPress for StartUps
php ‣ script language
‣ WordPress main code
‣ dynamic
‣ get somehow used to it
‣ it‘s your friend
<?php i_am_your(‘ friend‘); ?>
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

42. WordPress for StartUps
flexible
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

43. WordPress for StartUps
Themes
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

44. WordPress for StartUps
Your own Theme
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

45. WordPress for StartUps
beautiful Themes

46. WordPress for StartUps
beautiful Themes

47. WordPress for StartUps
beautiful Themes

48. WordPress for StartUps
beautiful Themes

49. WordPress for StartUps
beautiful Themes

50. WordPress for StartUps
beautiful Themes

51. WordPress for StartUps
beautiful Themes

52. WordPress for StartUps
beautiful Themes

53. WordPress for StartUps
beautiful Themes

54. WordPress for StartUps
beautiful Themes

55. WordPress for StartUps
But I love WordPress because:

56. WordPress for StartUps
Premium Theme Sources
and many more …
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

57. WordPress for StartUps
< 50 $
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

58. WordPress for StartUps
< 50 $ ?
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

59. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

60. WordPress for StartUps
no
buyout
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

61. WordPress for StartUps
Find a good Designer or Developer!
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

62. WordPress for StartUps
Themes
http://bit.ly/keksbox00056
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

63. WordPress for StartUps
flexible
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

64. WordPress for StartUps
Plugins
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

65. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

66. WordPress for StartUps
Plugins ‣ WP Cache
http://bit.ly/keksbox00055 ‣ WP eCommerce
‣ Akismet
‣ WPML Multilangual CMS
‣ o42-clean-umlauts
‣ Gravity Forms
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

67. WordPress for StartUps
Plugins ‣ WP Cache
http://bit.ly/keksbox00055 ‣ WP eCommerce
‣ Akismet
how to
install? ‣ WPML Multilangual CMS
‣ o42-clean-umlauts
‣ Gravity Forms
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

68. WordPress for StartUps
more Plugins ‣ Simple Facebook Connect
http://slidesha.re/keksbox00054 ‣ WPBook Plugin
‣ WP All-in-One SEO
‣ Google XML Sitemap
‣ Wordpress Database
Backup
‣ WP Maintenance Mode
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

69. WordPress for StartUps
SEO-friendly
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

70. WordPress for StartUps
SEO ‣ talking URLs (settings)
http://slidesha.re/keksbox00061 ‣ sematic coding
‣ Blogs = Dynamic
‣ WP All-in-One SEO
‣ Google XML Sitemap
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

71. WordPress for StartUps
Security
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

72. WordPress for StartUps
Security ‣ don‘t use ,admin‘
http://slidesha.re/keksbox00053 ‣ set up own account
‣ move wp-config.php
to root-Folder
‣ use secret keys
‣ change DB Table prefix
‣ stay up to date
‣ force SSL Login
‣ .htaccess lockdown
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

73. WordPress for StartUps
Backup
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

74. WordPress for StartUps
Update
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

75. WordPress for StartUps
Open Source
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

76. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

77. WordPress for StartUps
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

78. WordPress for StartUps
Learn more ‣ codex.wordpress.org/
Main_Page
‣ wordpress.org
‣ wordpress.tv
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

79. WordPress for StartUps
Learn more ‣ codex.wordpress.org/
Main_Page
‣ wordpress.org the holy
codex
‣ wordpress.tv
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

80. WordPress for StartUps
Learn more
http://bit.ly/keksbox00058 http://slidesha.re/keksbox00057
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

81. WordPress for StartUps
it‘s free!
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

82. WordPress for StartUps
For Questions and John Brüggemann
Graphic Design / CEO / Co-Founder
more on WordPress
Simon-Dach-Straße 21
10245 Berlin
Fon: 030 / 501 73 - 584
Fax: 030 / 501 73 - 528
Funk: 01511 / 720 790 3
john@keksbox.com
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb

83. WordPress for StartUps
Thanks!
John Brüggemann
@johnkbx #wp4su
@keksbox ^jb