This article is originally published on the Biz30 blog - http://biz30.timedoctor.com/5-ad-platforms-will-help-grow-business/

1. Ad Platforms That Will Help
You Grow Your Business

2. Myth:
Advertising is way too
expensive for small
business owners and
solopreneurs.

3. BuySellAds.com
Before you buy ads of any kind, make sure that
you have a clear understanding of who your
customer is, and where they hang out online.

4. Remarketing lets you
show ads to people who
have visited your website
or used your mobile app
before. When people
leave your website
without buying anything,
for example, remarketing
helps you reconnect with
them by showing relevant
ads as they browse the
web, as they use mobile
apps, or as they search on
Google.

5. Benefits To Using
Google Remarketing:
■ Standard remarketing
■ Dynamic remarketing
■ Remarketing for
mobile apps
■ Remarketing lists for
search ads
■ Video remarketing

6. Adroll allows you to
retarget on various social
networking sites like
Facebook and Twitter and
they buy all impressions on
your behalf (there is a two
week free trial to get you
started). Unlike Google,
Adroll will help you
optimize your ads. They
have a team of analysts
who are constantly working
to keep your click through
rates high and your costs
low. And with Adroll the
average company makes
$10 for every $1 spent.

7. Facebook Dark Posts
“The single best advertising
digital product that I have
seen since buying the
keyword “wine” on Google in
the year 2000 for ten cents
and nobody rebidding me up
for nine months is Facebook
Dark Posts.”

8. According to Outbrain, the platform allows you to “Grow your audience by distributing your content on other
sites, where people are looking for something new to discover. The audience coming from Outbrain is already
in content consumption mode, therefore more engaged and more likely to stay longer.” In other words, if you’re
a content marketer looking to reach a new audience, and grow your blog and are pressed for time, purchasing
ads to your content might be the way to go.

9. As a small business owner, you can get
new customers one of three ways: either
spending hours creating and promoting
great content and spending time
networking at events and on social media
sites.
Or you can spend money buying ads on
one of these affordable ad platforms. Or
you can do a combination of ads and
social media.
There is no right way or wrong way to do
it. If you have more time than money,
you’ll probably want to take advantage of
the “free” ways the internet offers to get
customers.
But if you’re scraped for time, but still want
to grow your business, purchasing ads
might be the way to go.

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