http://www.BusinessTechGuy.com - This is a PDF version of my PowerPoint delivered to the Leadership Academy in Columbia, MO on July 16th, 2014

1. Seven Secrets to Success
Using Today’s Technology…
John D. Mayfield
“The Business Tech Guy”

2. Why
Does Technology Matter?
12
APPOINTMENTS16

3. Aggressive
adop-on
of
new
technologies
–
Companies
grew
faster!
1
Grew
15%
Faster
than
companies
using
li7le
technology
15%
New
Technologies
No
Tech
Study
–
Boston
Consul.ng
Group,
Retrieved
from
Microso<.com

4. Most
agents
surveyed
leA
their
office
because
of
a
lack
of
technology
tools
Most
Agents
Le<
Their
Office
Because
of
a
Lack
of
Tech
Tools
60%
Tech
Savvy
Office
Source
–
Independent
Research
by
Council
of
Real
Estate
Brokerage
Managers
-­‐
2014

5. Technology Is Like A Puzzle

6. 1,000,000 + Apps for iPhone
300,000 + for iPad –

7. Technology Needs To Match
Your Consumer Profile…

8. Technology Needs To Save You
Time – Make Money!

9. 7 Secrets to Success -
Using Today’s Technology
Target Marketing and Advertising Ideas

10. 7 Secrets to Success -
Using Today’s Technology
Working Mobile Time Saving Tools

11. #1- Think Mobile!
Use Google To
Target Mobile
Devices…

12. Mobile Phone Growth
Big!

13. Mobile Devices vs. Toothbrushes
Mobile Marketing Association of Asia
6 Billion people on the
planet
4.8 Billion own a mobile
phone
4.2 Billion own a
toothbrush

14. Hit Your TargetGoogle Ad Words

15. Select “Mobile” Devices

16. Choose a Zip Code/Area

18. Target Any Location in the World

19. Web Site -
Mobile Ready?

21. Multi-Platform
Website
12
APPOINTMENTS16

22. #2 – Re-Think Your Web Site
Don’t Lose Your Leads…

23. Time on Your Site?

24. Is Your Online Office Empty???

25. Engage With Your Visitors

26. LiveChatinc.com

27. Tools for Chatting

28. Works on Phone and Tablet

29. Get Consumers to “Opt in” for your
services

30. Create an “Opt In” Piece

31. Effective, But….

32. If you don’t capture them
when they visit your web
site or video, call for them
all you want, but chances
are they’re gone….

35. REALTOR.com Opt-In Piece

36. Tools for Opt-In

37. Tools for Opt-In

38. Tools for Opt-In

39. Data Mining
12
APPOINTMENT
S1
6

43. Use Your Data! 12
APPOINTMENTS16
“Learn
to
make
beKer
decisions
on
the
data
you
can
compile
from
your
marke.ng
efforts
and
Website”

44. Wordtracker

45. Google Key Word Tool

46. Package Your Offer!

47. #3 – Think Digital…
Create a Digital Magazine!

48. FlipBuilder.com
Embed Web Links

49. FlipBuilder.com

50. FlipBuilder.com

51. FlippingBook.com

52. #4 – Be Different!
Single Property Web Sites

53. Listing Domains is Mobile
Friendly…

54. Unique URL’s
PromenadeParadise.com

55. Unique URL’s
900AcreOzarkFarm.com

56. #5 – It’s In The Cloud
Go Paperless!

57. Net Documents

58. Available for iPad

60. Your Files
in the
“Cloud.”

62. Microsoft One Drive

63. Microsoft One Drive

64. Google Drive

65. Scanner Pro

66. #6 – Find Productive Apps
There’s an App
for that!

67. PostaGram

69. Create iPad Images Into a Movie

70. Explain Everything

71. Explain Everything

73. Video Scribe

74. Notability

75. Notability

76. #7 – Find Short-Cuts
Time Saving Tools

77. ShortKeys – Saves Time

78. TextExpander
Saves Time

79. Password Manager

80. Password Manager

81. Innovative Training Ideas

82. How Do People Learn?

83. 60% - Visually

84. 20% - Auditory

85. 20% - Kinesthetic

87. Training Ideas?

88. Training Ideas?

89. Game Show Presenter

90. Game Show Presenter

93. Articulate - Storyline

94. Show Videos

95. Play Audios

96. Interactive Games

97. Virtual Classrooms

98. Camtasia –
TechSmith.com

99. Forms and Contracts
Explain visually and
verbally how to
complete forms

101. Jing – TechSmith.com
FREE!

104. Screencast

105. Viewlet Builder

106. Auto-Play

107. CD-ROM - Maker

108. Learning Styles
60% - Visual
20% - Auditory
20% - Kinesthetic

109. Think Mobile!

110. Plan Your Training Around How People Learn
Change is Good….For Everyone

111. Winning Team!

112. Freedom

113. In Closing….

114. John@BusinessTechGuy.com
Thank You!