My presentation from the #brightonSEO conference at the Corn Exchange Brighton on 9th September 2011. In the presentation I discuss the steps involved in setting up a scalable private blog network to use as part of your link building campaign.
Building a private blog network - Brighton SEO - John McElborough
1. Building a private blog network John McElborough Brighton SEO, September 2011
2. Do blog networks work? Yes & No Small private networks work best Useful for targeting lots of keywords Very effective on long to mid-tail keywords. Not effective on short tail
17. Why I avoid dropped domains Expensive High PageRank but usually few links Links lost over time
18. Hosting SEO Hosting – mostly expensive & unreliable http://www.skynethosting.net http://www.seohosting.com/ http://www.seohosting.co.uk/ Spread over multiple IP addresses, but don’t obsess about C-class Ip’s Look for separate A Class IP’s as well Mix up nameservers as well Don’t understand this stuff? Hire a sys admin to do it for you
19. Setting up the network Install Wordpress on each domain (http://www.wpdesktop.com/) Make the sites look ‘real’ Use pro themes Show adsense Install GA code Create about us + contact pages Block Majestic, Yahoo*, Linkscape bots
21. Q Network Install wordpress on a private ‘hub’ domain Connect network sites with Q Network plugin Use hub site as CMS Push articles onto your network sites http://jmc.im/qnetwork
22.
23. Content Only use original content No spinning/ scraping “Quality content” Launch with 5-10 posts Link out Include images
24. Where to get the content Textbroker oDesk Interns Students Writer samples
25. Building links to your network Need 50-100 linking domains per site 50 blogs x 100 links = 5000 links Outsource or automate Or outsource the automation!
26. Link building tactics Get your hands dirty… Blog comments Blog directories Other blog networks – www.buildmyrank.com, www.linxboss.com Forums Article marketing fiverr.com Interlink your blogs (carefully)