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Design for...




                                        Johnny Sha




                Johnny Sha   917-775 - 2616          917-775 - 2616
                                              johnnycsha@hotmail.comjohnnycsha@hotmail.com
Design for... Infographics
CLIENT:
Slim•Fast
I N D U S T RY :
Weight loss/diet
PROGRAM:
Print, web, pop


Question:

• How to condense a whole
  campaign into diagrams that
  could quickly illustrate
  the strategy for sustained
  weight loss?

Approach:

• Designed a custom set of icons

• Combined both the stages of
  consumer experience cycle
  and types of messaging into      CONSUMER PATH TO SUSTAINED WEIGHT LOSS SUCCESS
  one diagram

                                    PASSIVE MESSAGING         ACTIVE ENGAGEMENT
Strengths                                                                                                Weaknesses

                                                                  Quiet with                                      Very conservative
                                                                  media on                                        underwriter
                                                                  key issues
Fortune 250
firm with a
boutique-like        Great customer                                                     Lack of customer
focus                insights for needs                                                 touch points
                                                 Stands tall
                                                 on contentious



   250
                                                 topics                              Around
                                                                                     for the
                                                                                     long-haul?


                            Product innovator

                   Middle market                                                           Solvency strains;
                   & mass affluent                                                         long-term risk perception
                   solution gaps
                                                                                                                            ?
                                                                  Distributors are
                           Leverage the                           product focused
                           strength of LTCi

        Need for value                          Guarantees                                                      No product
        propositions and                        where none                                        Media         precedents
        more education                          existed before                                    bias
    Opportunities                                                                                 against         Threats
                                                                                                  annuities
2D Design Process / Estimation of Time
                                       Stage        Needed                         Time                Next Steps                 Next Stage
                                                                                (hours per page)




                                                                                  ?
                                                                                                         Research
                                                                                                         Positioning
                                       Plan                                                              Creative brief
                                                                                                         Propose timeline
                                                                                    hours                Propose team members




Could not be rushed through non-stop
                                                                                  9
                                                      Approved creative brief                            Mood board
                                                      Approved timeline                                  _ Imagery  _ Shapes
                                                      Approved team                                      _ Font     _ Texture
                                                      members                                            _ Design   _ Tone of
                                                                                                           elements   voice
                                                                                    hours




                                                                                  3
                                                      Approved mood board                                Conceptual layout (2-6
                                                      Sample headline                                    options for internal)
                                       Concept        Sample body copy
                                                      Number of option(s)
                                                                                                         Sample layout (1-3
                                                                                                         options for client)
                                                                                    hours                Mock up




                                                                                  2
                                                      Approved 1 sample                                  Design full layout
                                                      layout                                             Mock up
                                       Design         Approved text
Could be rushed through non-stop




                                                                                    hours



                                                      Approved full layout                               FPO switch out
                                       Last                                                              Minor text revision
                                                                                                         Minor design revision
                                       Minute                                                            Minor image revision
                                                                                                         Mock up
                                                                                     hour



                                                                                                         Print out
                                                      Approved proof reader                              Making PDF, jpeg, gif
                                       Present        Approved legal                                     Mock up

                                                                                     hour




                                       Stage   x   page(s)    x     lay out option(s)              =   hour(s)
Solazyme Process
  CO2 in                                                                                                                                       CO2 out*




    Renewable                                                                                                                  Fuels
    Resources                                                                                                                  • biodiesel
                                                                                                                               • renewable
                  industrial                                                                                                     diesel
    C3 H5 (OH)3   wastes                       Algal Fermentation                                                              • jet
                  (glycerol)                                                                                                   • biocrude

                  starches
                                                                                   C3 H5 (OH)3                                 Green
                   sugars
                                                                                                 Algal                         Chemicals
                  (cane & beets)                       C3 H5 (OH)3
                                                                                                                               • surfuctants
                                                                                                 Oil
                                       C3 H5 (OH)3
                                                                                                                               • lubricants
      Cellulosics                                                                                                              • polymers
                                                                     C3 H5 (OH)3
                  switch grasses

                  wood waste                                                                                                   Health &
                                                                                                                               Wellness
                  bagasse                                                                                                      • surfactants
                                                                                                                               • skin care
                  etc.                        Solazyme’s optimized algae                                                       • nutritional
                                                                                                                                 supplements



                                   Algae converts natural resources into oil                     *Over   50% reductions in CO 2 versus fossil fuels


                                                                                                                  Output
KOREAs: FOREIGN INVASIONs & OCCUPATIONs
        300 bce                     200 bce                       100 bce                       0                             100                      200                             300                              400                            500                  600               700                             800     900                     1000                             1100           1200                       1300   1400   1500                       1600                          1700                           1800                        1900                               2000


       311 BC                        128 BCE                    108 BCE                             12                         190                     244                                                                    400                            598-614                                733                                     926                993-1018                                  1231-1257                                            1592-1598                             1627                                1866                             1876                                1895                               1907
       A Chinese army from Yen       First Chinese military     Wudi of China invaded               Armed clashes erupt        Gongsun Du's Campaign   Wei Chinese General Guan                                               Goguryeo supports Silla        The Chinese Sui dynasty                Silla-Tang invasion of                  Balhae falls to    The Khitan—the seminomadic                The Mongols, who occupy                              The Seven Year War begins, a          The first Manchu invasion takes     General Sherman, a USA           Japan takes advantage of            Japan defeats China and drives     Japan forces King Kojong to
       commanded by General Qin      campaigns in Manchuria     against Wiman Choson near           between the Chinese and    against Koreans.        Qiujian leads an invasion of                                           with 50,000 troops to fend     mounts four massive but                Palhae. Not successful.                 Khitan forces.     tribe who founded the Liao                large portions of northern                           series of invasions by Japanese       place.                              merchant ship arrives near       internal political turmoil in       out Chinese troops from Korea.     abdicate. His son Sunjong
       Kai invades the kingdom of    and Choson.                the Luan River. The fall of         Koguryo armies.                                    Koguryo.                                                               off Wae of Japan.              unsuccessful assaults upon                                                                        dynasty (907–1125) and                    China and will rule all of                           forces under the command of                                               Pyongyang to “establish          Korea to provoke a military         Japan and China sign the           becomes a puppet emperor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    The Manchus, who will soon          trade relations with the
       Old Choson.                                              Wanggom-song (near                                                                                                                                                                           Kogury orders.                                                                                    whose domain extends into                 China under the Yuan                                 Toyotomi Hideyoshi.                                                                                        incident off the Korean coast       Treaty of Shimonoseki, (April      (August 27, 1907).
                                                                                                                                                       Guanqiu Jian, a general of                                                                                                                                                                                                                                                                                                                   topple the Ming and establish       ‘hermit kingdom.’” The
                                                                Pyongyang) ended the                                                                                                                                                                                                                                                                           northern China—organize                   dynasty (1279–1368),                                                                                                                                            (1875). Following Western           1895) which affirms Korea’s
                                                                                                                                                       Han's successor state                                                                                                                                                                                                                                                                                  Faced by the potential peril          their own Qing dynasty              ship’s crew seizes a local
                                                                kingdom of Wiman Choson.                                                                                                                                      364                                                                                                                              three major invasions of the              launch six invasions into                                                                                                                                       “gunboat diplomacy” tactics,        “independent sovereign state”
                                     196-5 BCE                                                                                                         Cao Wei, defeated King                                                                                                                                                                                                                                                                                 posed by a vast and idle military,    (1644–1911) in China, invade        Korean official; a missionary
                                                                                                                                                                                                                                                             642                                                                                               peninsula. Capture of Kaesong             the Korean peninsula                                                                                                                                            Gen. Kuroda Kiyotaka is             status (i.e., officially           1910
                                                                Han China establishes four                                                             Dongcheon and briefly                                                  Silla repels attack by Wae                                                                                                                                                                                                      Hideyoshi conceives the notion of     the northern part of the Korean     disembarks and tries to
                                     Wei Man assembled the                                                                                                                                                                                                   Taizong of Tang attempts to                                                                       by the Khitan.                            during this period. In                                                                                                                                          dispatched to Korea with three      repudiating Korea’s historical     Japan annexes Korea to the
                                                                military commanderies in                                                               occupied Goguryeo's capital.                                           Japan.                                                                                                                                                                                                                          conquering Ming China and             peninsula. The reason for the       convert the local population;
                                     Chinese refugees and, in                                                                                                                                                                                                invade Koguryo; defeated                                                                                                                    1231, the Koryô court flees                                                                                                                                     warships and 800 troops.            role as a tributary state of       Japanese Empire. Korea ceases
                                                                Choson to administer                                                                                                                                                                                                                                                                                                                                                                          therefore requests that the           Manchu attacks lies in their        the ship’s crew stole food and
                                     a matter of years, went                                                                                                                                                                                                 at Ansi.                                                                                                                                    the capital of Songdo                                                                                                                                                                               China). The Korean                 to be an independent
                                                                northern Korea.                                                                                                                                                                                                                                                                                                                                                                               Chosôn court allow his armies         displeasure with Chosôn's           water and are charged with       Japan forces Korea to sign the
                                     to Wang'gom-song                                                                                                                                                                                                                                                                                                                                                    (modern Kaesông, North                                                                                                                                                                              government begins to institute     sovereign state (August 29,
                                                                                                                                                                                                                              346                                                                                                                                                                                                                             free passage through the Korean       pro-Ming, anti-Manchu policy.       kidnapping women to the          Kanghwa Treaty (Korea-Japan
                                     (near P'yong'yang)         In the wake of the initial                                                                                                                                                                                                                                                                                                               Korea) and takes refuge                                                                                                                                                                             reform measures (“Kabo
                                                                                                                                                                                                                                                                                                                                                                                                                                                              peninsula. Both common sense          The invasion ends with the                                           Friendship Treaty of 1876)                                             1910).
                                                                military onslaught of 108                                                                                                                                     Xianbei ruler Murong                                                                                                                                                       on nearby Kanghwa, a                                                                                                           ship. Local people attack the                                        Reforms”) under the Japanese
                                     where he defeated the                                                                                                                                                                                                   660                                                                                                                                                                                              and Neo-Confucian loyalty to the      surrender of King Injo (r.                                           which, among other things,
                                                                B.C. into Korea, Chinese                                                                                                                                      Huang leads an invasion of                                                                                                                                                 large island just offshore in                                                                                                  ship and kill the crew.                                              “guidance.”                        Korea is to cease to exist, not
                                     Korean King.                                                                                                                                            313                                                                                                                                                                                                                                                              Ming argue against Korean             1623–49) to the Manchu                                               requires Korea to open Pusan
                                                                authority extends down the                                                                                                                                    Puyo and imprisons King        The Silla-Tang allies, having                                                                                                               the Yellow Sea, where it                                                                                                                                                                                                               only politically, but also as a
                                                                                                                                                                                             The kingdom of Koguryô                                          spent the preceding eight                                                                                                                                                                        acquiescence, with the result         emperor. The Chosôn court is                                         and two other ports to Japan,       Pro-Japanese and pro-Russian       cultural and social entity apart
                                                                peninsula as far as the Han                                                                                                                                   Hyon and over 50,000 of                                                                                                                                                    remains in exile for the
                                                                                                                                                                                             seizes the territory of the                                     years consolidating their hold                                                                                                                                                                   that, in 1592 and again in 1597,      forced to recognize Manchu          1871                             allows Japanese vessels to          factions battle to control the     from Japan.
                                                                River valley. Control of such                                                                                                                                 his people.                                                                                                                                                                next forty years.
                                                                                                                                                                                             Chinese commandery of                                           over Paekche's domain,                                                                                                                                                                           desolating Japanese attacks are       suzerainty, and Injo's two eldest                                    survey Korean coastal waters        Korean government.
                                                                an extensive area soon                                                                                                                                                                                                                                                                                                                                                                                                                                                  When the Korean                                                                                         The Japanese authorities force
                                                                                                                                                                                             Lelang, bringing to an end                                      invade Koguryô. The                                                                                                                                                                              loosed against the peninsula.         sons are taken as hostages. War                                      at will, and establishes (in        Pro-Japanese reformers control
                                                                proves untenable, and a                                                                                                                                                                                                                                                                                                                                                                                                                                                 government refuses to                                                                                   Koreans to adopt Japanese
                                                                                                                                                                                             more than 400 years of                                          campaign proves irresistible,                                                                                                                                                                    Striking from the south, the first    with the Manchus reinforces                                          Korea) Japanese settlements         the Korean royal palace.
                                                                secure power base is                                                                                                                                                                                                                                                                                                                     1270                                                                                                                           apologize for the destruction                                                                           names (Korean lining up
                                                                                                                                                                                             Chinese authority centered in                                   and the northern kingdom,                                                                                                                                                                        attack sweeps north as far as         Korean hostility toward the                                          where Japanese residents are
                                                                established at the Lelang                                                                                                                                                                                                                                                                                                                                                                                                                                               of General Sherman or to                                             Queen Min supports closer ties     outside the city registrar's
                                                                                                                                                                                                                                                             weakened by the earlier Sui                                                                                                                 Goryeo surrenders to the                             P’yông’yang (in present-day           northern "barbarians" and                                            subject to Japanese, and not
                                                                Commandery in northern                                                                                                       this province-sized colony.                                                                                                                                                                                                                                                                                                                offer reparations, an                                                to Russia, the remaining rival
                                                                                                                                                                                                                                                                                                                                                                                                         Mongols, beginning an                                North Korea), but the second is       solidifies the conviction in the                                     Korean, laws.                                                          office for change of name
                                                                Korea near modern                                                                                                                                                                            and Tang assaults and by                                                                                                                                                                                                                                                                                                                        power to Japan in the Far East.
                                                                                                                                                                                                                                                                                                                                                                                                         80-year period of suzerainty.                        stopped before advancing half         cultural and moral superiority of   American expeditionary                                                                                  filings).
                                                                                                                                                                                                                                                             internal political dissension,                                                                                                                                                                                                                                                                                                                  Japanese troops assassinate
                                                                                                                                                                                                                                                                                                                                                                                                         The Sambyeolcho Rebellion                            that distance.                        Chosôn as the true Confucian        force is sent to Korea. 350
                                                                                                                                                                                                                                                             is swiftly vanquished.                                                                                                                                                                                                                                                                                                                          Queen Min on the palace            Japanese is to become the
                                                                                                                                                                                                                                                                                                                                                                                                         lasts for three more years.                                                                state.                              Korean soldiers are killed       1882
                                                                                                                                                                                                                                                                                                                                                                                                                                                              The Chosôn court's loyalty to the                                                                                                              grounds in an attempt to           official language, and even
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        during the fight. The USA
                                                                                                                                                                                                                                                                                                                                                                                                                                                              Ming is rewarded by the dispatch                                                                           Using the riots and the political   weaken Russian influence in        housewives are required to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        warship raises anchor and
                                                                                                                                                                                                                                                             668                                                                                                                                                                                              of Chinese armies to Korea,                                                                                disturbances in Korea as an         Korea.                             learn Japanese.
                                                                                                                                                                                                                                                                                                                                                                                                         1274                                                                                       1636                                departs to China after 1
                                                                                                                                                                                                                                                             Tang China and Silla conquer                                                                                                                                                                     where they live off the land and                                          month.                           excuse, Japan dispatches
                                                                                                                                                                                                                                                             Koguryo.                                                                                                                                    Mongol armies, with                                  frequently join in the fight          A massive army of Manchu,                                            troops and warships to Korea.
                                                                                                                                                                                                                                                                                                                                                                                                         Korean troops and navy in                            against the Japanese. Between         Mongol and Chinese troops                                            In response, China too sends        1905                               1951-53
                                                                                                                                                                                                                                                             Manchuria and the Korean                                                                                                                    support, assault the                                 the initial onslaught of Japanese     crossed the frozen Yalu River                                        ground troops to Korea.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Japan reaches an                   The Korean War.
                                                                                                                                                                                                                                                             peninsula come under                                                                                                                        Japanese port of Hakata.                             troops in 1592 and their final        under the personal command of
                                                                                                                                                                                                                                                             Chinese control.                                                                                                                                                                                                                                                                                            Chinese troops seize the men        "understanding" with the           Korea is officially divided into
                                                                                                                                                                                                                                                                                                                                                                                                                                                              withdrawal in 1598, the invaders      Emperor Tian Cong. Injo, the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         responsible for the rioting and     United States (Taft-Katsura        North Korea and South Korea
                                                                                                                                                                                                                                                                                                                                                                                                                                                              maintain themselves within            King of Choson surrenders.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         abduct Taewon-gun. King             agreement), which recognizes       along the 38th Parallel.
                                                                                                                                                                                                                                                                                                                                                                                                                                                              massive fortifications erected                                                                             Kojong returns to power.            Japan’s “special interest” in
                                                                                                                                                                                                                                                             671                                                                                                                                                                                              along the peninsula's southern                                                                             Japan signs the Chemulp             Korea. USA views the
                                                                                                                                                                                                                                                                                                                                                                                                                                                              coast while they, too, live off the                                                                        Treaty with Korea, allowing         agreements as means of
                                                                                                                                                                                                                                                             Shilla drives out Tang army
                                                                                                                                                                                                                                                                                                                                                                                                                                                              backs of the Korean peasantry.                                                                             Japanese troops to be               blocking Russian expansion in
                                                                                                                                                                                                                                                             stationed in old Paekche
                                                                                                                                                                                                                                                             territory.                                                                                                                                                                                       During the bitter years of                                                                                 stationed in Seoul to “protect”     the Eastern Pacific and as an
                                                                                                                                                                                                                                                                                                                                                                                                                                                              Japanese occupation, large areas                                                                           the Japanese legation there.        implicit recognition by Japan of
                                                                                                                                                                                                                                                                                                                                                                                                                                                              of southern Korea are                                                                                      China and Japan jockey to           the American “special interest”
                                                                                                                                                                                                                                                             676                                                                                                                                                                                              thoroughly pillaged.                                                                                       control Korean politics.            in the Philippines. Russia and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             England recognize Japan’s
                                                                                                                                                                                                                                                             Shilla defeats Tang near                                                                                                                                                                                                                                                                                                                        interest in Korea.
                                                                                                                                                                                                                                                             Mae-cho fortress, complete
                                                                                                                                                                                                                                                             hegemony over much of the
                                                                                                                                                                                                                                                             peninsula (present Yong-in).




1300                         1400                                                                                                    1500                                                                                                           1600                                                                            1700                                                                               1800                                                   1900                                                                                                            2000


                                                                                                                                                                                      1592-1598                                                                                                     1627                                                                                              1866
                                                                                                                                                                                      The Seven Year War begins, a                                                                                  The first Manchu invasion takes                                                                   General Sherman, a USA
                                                                                                                                                                                      series of invasions by Japanese                                                                               place.                                                                                            merchant ship arrives near
                                                                                                                                                                                      forces under the command of                                                                                                                                                                                     Pyongyang to “establish
                                                                                                                                                                                                                                                                                                    The Manchus, who will soon                                                                        trade relations with the
                                                                                                                                                                                      Toyotomi Hideyoshi.
                                                                                                                                                                                                                                                                                                    topple the Ming and establish                                                                     ‘hermit kingdom.’” The
                                                                                                                                                                                      Faced by the potential peril                                                                                  their own Qing dynasty                                                                            ship’s crew seizes a local
                                                                                                                                                                                      posed by a vast and idle military,                                                                            (1644–1911) in China, invade                                                                      Korean official; a missionary
                                                                                                                                                                                      Hideyoshi conceives the notion of                                                                             the northern part of the Korean                                                                   disembarks and tries to
                                                                                                                                                                                      conquering Ming China and                                                                                     peninsula. The reason for the                                                                     convert the local population;
                                                                                                                                                                                      therefore requests that the                                                                                   Manchu attacks lies in their                                                                      the ship’s crew stole food and
                                                                                                                                                                                      Chosôn court allow his armies                                                                                 displeasure with Chosôn's                                                                         water and are charged with
                                                                                                                                                                                      free passage through the Korean                                                                               pro-Ming, anti-Manchu policy.                                                                     kidnapping women to the
                                                                                                                                                                                      peninsula. Both common sense                                                                                  The invasion ends with the                                                                        ship. Local people attack the
                                                                                                                                                                                      and Neo-Confucian loyalty to the                                                                              surrender of King Injo (r.                                                                        ship and kill the crew.
                                                                                                                                                                                      Ming argue against Korean                                                                                     1623–49) to the Manchu
Thank You
Johnny Sha
917.775.2626
johnnycsha@hotmailcom

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Infographic Design for Slim-Fast Weight Loss Campaign

  • 1. Design for... Johnny Sha Johnny Sha 917-775 - 2616 917-775 - 2616 johnnycsha@hotmail.comjohnnycsha@hotmail.com
  • 2. Design for... Infographics CLIENT: Slim•Fast I N D U S T RY : Weight loss/diet PROGRAM: Print, web, pop Question: • How to condense a whole campaign into diagrams that could quickly illustrate the strategy for sustained weight loss? Approach: • Designed a custom set of icons • Combined both the stages of consumer experience cycle and types of messaging into CONSUMER PATH TO SUSTAINED WEIGHT LOSS SUCCESS one diagram PASSIVE MESSAGING ACTIVE ENGAGEMENT
  • 3. Strengths Weaknesses Quiet with Very conservative media on underwriter key issues Fortune 250 firm with a boutique-like Great customer Lack of customer focus insights for needs touch points Stands tall on contentious 250 topics Around for the long-haul? Product innovator Middle market Solvency strains; & mass affluent long-term risk perception solution gaps ? Distributors are Leverage the product focused strength of LTCi Need for value Guarantees No product propositions and where none Media precedents more education existed before bias Opportunities against Threats annuities
  • 4. 2D Design Process / Estimation of Time Stage Needed Time Next Steps Next Stage (hours per page) ? Research Positioning Plan Creative brief Propose timeline hours Propose team members Could not be rushed through non-stop 9 Approved creative brief Mood board Approved timeline _ Imagery _ Shapes Approved team _ Font _ Texture members _ Design _ Tone of elements voice hours 3 Approved mood board Conceptual layout (2-6 Sample headline options for internal) Concept Sample body copy Number of option(s) Sample layout (1-3 options for client) hours Mock up 2 Approved 1 sample Design full layout layout Mock up Design Approved text Could be rushed through non-stop hours Approved full layout FPO switch out Last Minor text revision Minor design revision Minute Minor image revision Mock up hour Print out Approved proof reader Making PDF, jpeg, gif Present Approved legal Mock up hour Stage x page(s) x lay out option(s) = hour(s)
  • 5. Solazyme Process CO2 in CO2 out* Renewable Fuels Resources • biodiesel • renewable industrial diesel C3 H5 (OH)3 wastes Algal Fermentation • jet (glycerol) • biocrude starches C3 H5 (OH)3 Green sugars Algal Chemicals (cane & beets) C3 H5 (OH)3 • surfuctants Oil C3 H5 (OH)3 • lubricants Cellulosics • polymers C3 H5 (OH)3 switch grasses wood waste Health & Wellness bagasse • surfactants • skin care etc. Solazyme’s optimized algae • nutritional supplements Algae converts natural resources into oil *Over 50% reductions in CO 2 versus fossil fuels Output
  • 6. KOREAs: FOREIGN INVASIONs & OCCUPATIONs 300 bce 200 bce 100 bce 0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000 311 BC 128 BCE 108 BCE 12 190 244 400 598-614 733 926 993-1018 1231-1257 1592-1598 1627 1866 1876 1895 1907 A Chinese army from Yen First Chinese military Wudi of China invaded Armed clashes erupt Gongsun Du's Campaign Wei Chinese General Guan Goguryeo supports Silla The Chinese Sui dynasty Silla-Tang invasion of Balhae falls to The Khitan—the seminomadic The Mongols, who occupy The Seven Year War begins, a The first Manchu invasion takes General Sherman, a USA Japan takes advantage of Japan defeats China and drives Japan forces King Kojong to commanded by General Qin campaigns in Manchuria against Wiman Choson near between the Chinese and against Koreans. Qiujian leads an invasion of with 50,000 troops to fend mounts four massive but Palhae. Not successful. Khitan forces. tribe who founded the Liao large portions of northern series of invasions by Japanese place. merchant ship arrives near internal political turmoil in out Chinese troops from Korea. abdicate. His son Sunjong Kai invades the kingdom of and Choson. the Luan River. The fall of Koguryo armies. Koguryo. off Wae of Japan. unsuccessful assaults upon dynasty (907–1125) and China and will rule all of forces under the command of Pyongyang to “establish Korea to provoke a military Japan and China sign the becomes a puppet emperor The Manchus, who will soon trade relations with the Old Choson. Wanggom-song (near Kogury orders. whose domain extends into China under the Yuan Toyotomi Hideyoshi. incident off the Korean coast Treaty of Shimonoseki, (April (August 27, 1907). Guanqiu Jian, a general of topple the Ming and establish ‘hermit kingdom.’” The Pyongyang) ended the northern China—organize dynasty (1279–1368), (1875). Following Western 1895) which affirms Korea’s Han's successor state Faced by the potential peril their own Qing dynasty ship’s crew seizes a local kingdom of Wiman Choson. 364 three major invasions of the launch six invasions into “gunboat diplomacy” tactics, “independent sovereign state” 196-5 BCE Cao Wei, defeated King posed by a vast and idle military, (1644–1911) in China, invade Korean official; a missionary 642 peninsula. Capture of Kaesong the Korean peninsula Gen. Kuroda Kiyotaka is status (i.e., officially 1910 Han China establishes four Dongcheon and briefly Silla repels attack by Wae Hideyoshi conceives the notion of the northern part of the Korean disembarks and tries to Wei Man assembled the Taizong of Tang attempts to by the Khitan. during this period. In dispatched to Korea with three repudiating Korea’s historical Japan annexes Korea to the military commanderies in occupied Goguryeo's capital. Japan. conquering Ming China and peninsula. The reason for the convert the local population; Chinese refugees and, in invade Koguryo; defeated 1231, the Koryô court flees warships and 800 troops. role as a tributary state of Japanese Empire. Korea ceases Choson to administer therefore requests that the Manchu attacks lies in their the ship’s crew stole food and a matter of years, went at Ansi. the capital of Songdo China). The Korean to be an independent northern Korea. Chosôn court allow his armies displeasure with Chosôn's water and are charged with Japan forces Korea to sign the to Wang'gom-song (modern Kaesông, North government begins to institute sovereign state (August 29, 346 free passage through the Korean pro-Ming, anti-Manchu policy. kidnapping women to the Kanghwa Treaty (Korea-Japan (near P'yong'yang) In the wake of the initial Korea) and takes refuge reform measures (“Kabo peninsula. Both common sense The invasion ends with the Friendship Treaty of 1876) 1910). military onslaught of 108 Xianbei ruler Murong on nearby Kanghwa, a ship. Local people attack the Reforms”) under the Japanese where he defeated the 660 and Neo-Confucian loyalty to the surrender of King Injo (r. which, among other things, B.C. into Korea, Chinese Huang leads an invasion of large island just offshore in ship and kill the crew. “guidance.” Korea is to cease to exist, not Korean King. 313 Ming argue against Korean 1623–49) to the Manchu requires Korea to open Pusan authority extends down the Puyo and imprisons King The Silla-Tang allies, having the Yellow Sea, where it only politically, but also as a The kingdom of Koguryô spent the preceding eight acquiescence, with the result emperor. The Chosôn court is and two other ports to Japan, Pro-Japanese and pro-Russian cultural and social entity apart peninsula as far as the Han Hyon and over 50,000 of remains in exile for the seizes the territory of the years consolidating their hold that, in 1592 and again in 1597, forced to recognize Manchu 1871 allows Japanese vessels to factions battle to control the from Japan. River valley. Control of such his people. next forty years. Chinese commandery of over Paekche's domain, desolating Japanese attacks are suzerainty, and Injo's two eldest survey Korean coastal waters Korean government. an extensive area soon When the Korean The Japanese authorities force Lelang, bringing to an end invade Koguryô. The loosed against the peninsula. sons are taken as hostages. War at will, and establishes (in Pro-Japanese reformers control proves untenable, and a government refuses to Koreans to adopt Japanese more than 400 years of campaign proves irresistible, Striking from the south, the first with the Manchus reinforces Korea) Japanese settlements the Korean royal palace. secure power base is 1270 apologize for the destruction names (Korean lining up Chinese authority centered in and the northern kingdom, attack sweeps north as far as Korean hostility toward the where Japanese residents are established at the Lelang of General Sherman or to Queen Min supports closer ties outside the city registrar's weakened by the earlier Sui Goryeo surrenders to the P’yông’yang (in present-day northern "barbarians" and subject to Japanese, and not Commandery in northern this province-sized colony. offer reparations, an to Russia, the remaining rival Mongols, beginning an North Korea), but the second is solidifies the conviction in the Korean, laws. office for change of name Korea near modern and Tang assaults and by power to Japan in the Far East. 80-year period of suzerainty. stopped before advancing half cultural and moral superiority of American expeditionary filings). internal political dissension, Japanese troops assassinate The Sambyeolcho Rebellion that distance. Chosôn as the true Confucian force is sent to Korea. 350 is swiftly vanquished. Queen Min on the palace Japanese is to become the lasts for three more years. state. Korean soldiers are killed 1882 The Chosôn court's loyalty to the grounds in an attempt to official language, and even during the fight. The USA Ming is rewarded by the dispatch Using the riots and the political weaken Russian influence in housewives are required to warship raises anchor and 668 of Chinese armies to Korea, disturbances in Korea as an Korea. learn Japanese. 1274 1636 departs to China after 1 Tang China and Silla conquer where they live off the land and month. excuse, Japan dispatches Koguryo. Mongol armies, with frequently join in the fight A massive army of Manchu, troops and warships to Korea. Korean troops and navy in against the Japanese. Between Mongol and Chinese troops In response, China too sends 1905 1951-53 Manchuria and the Korean support, assault the the initial onslaught of Japanese crossed the frozen Yalu River ground troops to Korea. Japan reaches an The Korean War. peninsula come under Japanese port of Hakata. troops in 1592 and their final under the personal command of Chinese control. Chinese troops seize the men "understanding" with the Korea is officially divided into withdrawal in 1598, the invaders Emperor Tian Cong. Injo, the responsible for the rioting and United States (Taft-Katsura North Korea and South Korea maintain themselves within King of Choson surrenders. abduct Taewon-gun. King agreement), which recognizes along the 38th Parallel. massive fortifications erected Kojong returns to power. Japan’s “special interest” in 671 along the peninsula's southern Japan signs the Chemulp Korea. USA views the coast while they, too, live off the Treaty with Korea, allowing agreements as means of Shilla drives out Tang army backs of the Korean peasantry. Japanese troops to be blocking Russian expansion in stationed in old Paekche territory. During the bitter years of stationed in Seoul to “protect” the Eastern Pacific and as an Japanese occupation, large areas the Japanese legation there. implicit recognition by Japan of of southern Korea are China and Japan jockey to the American “special interest” 676 thoroughly pillaged. control Korean politics. in the Philippines. Russia and England recognize Japan’s Shilla defeats Tang near interest in Korea. Mae-cho fortress, complete hegemony over much of the peninsula (present Yong-in). 1300 1400 1500 1600 1700 1800 1900 2000 1592-1598 1627 1866 The Seven Year War begins, a The first Manchu invasion takes General Sherman, a USA series of invasions by Japanese place. merchant ship arrives near forces under the command of Pyongyang to “establish The Manchus, who will soon trade relations with the Toyotomi Hideyoshi. topple the Ming and establish ‘hermit kingdom.’” The Faced by the potential peril their own Qing dynasty ship’s crew seizes a local posed by a vast and idle military, (1644–1911) in China, invade Korean official; a missionary Hideyoshi conceives the notion of the northern part of the Korean disembarks and tries to conquering Ming China and peninsula. The reason for the convert the local population; therefore requests that the Manchu attacks lies in their the ship’s crew stole food and Chosôn court allow his armies displeasure with Chosôn's water and are charged with free passage through the Korean pro-Ming, anti-Manchu policy. kidnapping women to the peninsula. Both common sense The invasion ends with the ship. Local people attack the and Neo-Confucian loyalty to the surrender of King Injo (r. ship and kill the crew. Ming argue against Korean 1623–49) to the Manchu
  • 7.