Agile Product Management and the Product Owner role
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A presentation delivered at ProductCamp Atlanta 5 on September 10, 2011.
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Agile Product Management and the Product Owner role
- 1. Agile Product Management and the Product Owner Role John Peltier @johnpeltier ProductCampAtlanta September 10, 2011
- 3. What does the Product Owner do?
- 4. Where is the overlap?
- 6. What is Agile Product Management? My definition: Delivering a chargeable product to market*, by soliciting design input about product iterations regularly throughout the development process. *necessitates all the business responsibilities that are traditionally known as “Product Management”
- 7. What does the Product Owner do? Development: Decomposition of user stories Prioritization / grooming of backlog Available full time for clarification The Market: Embodies customer perspective in the “war room”
- 8. What does the Product Manager do? The Market: Gathers market input, develops vision Executive: Competition; product/portfolio strategy Marketing: Messaging, positioning, segmentation, etc. Development: Shepherds the construction effort
- 9. Can these really be the same person?
- 10. Background: History of Agile Custom software development Buyer’s representative (“product owner”) actually involved. “Product Owner” was the buyer rep with the best Subject Matter understanding, qualified to answer questions and direct the team.
- 11. Conflict Once one leaves the custom software world… “Majority of [the] work to deliver products (Revenue) happens outside Engineering.” – Rich Mironov, Enthiosys
- 12. Conflict Simultaneously responsible for [examples]: Detail: Field length limits, UX design Strategy: Pricing, ROI on feature tradeoffs
- 13. Types of product releases
- 14. = Product Manager (single product) = Product Owner (reports to PM)
- 15. Delegation beyond v1.0 Market problems / segmentation established New feature research < new product research Dev-focused Product Owner reports to a Business and Strategy focused Product Manager
- 16. What do you think?
- 17. Thank you!
- 18. Sources of Inspiration Saeed Khan, On Product Management Rich Mironov, Enthiosys Roger Cauvin, Cauvin Inc.
Notas del editor
- Customers don’t know what they want!
- This is more of the “product management” description
- MVP is less agile, however: “Is the MVP really MVP?”
- Why not in v1.0? Vision Dilution