Thoughts on the role of interaction design--which, along with user interface and information architecture, is a major component of User Experience--for product managers and product owners. Companion to my blog post: http://johnpeltier.com/blog/2013/10/15/three-voices-on-interaction-design/ To summarize: Product managers specify usability metrics, and interaction designers work to create an experience that will meet those specifications. Video: http://www.youtube.com/watch?v=oDxhGrsp6zs

1. Thoughts on the Importance
of….
Interaction Design
…to Product Managers

2. "Design is not just
what it looks like and
feels
like. Design is how it
works. "
- Steve Jobs

3. Only room for
necessary items on
a tiny screen!

4. Problem
Space
Help
Preparing
Taxes
Solution
Space
Spreadsheet?
TurboTax?
Inspired by Dan Olsen

5. Close the deal
Problem
Space
Solution
Space
Prepare
Taxes
Spreadsheet?
TurboTax?
Gain interest
Win avid fans
Inspired by Marty Cagan

6. People who go home
and see this----------
Aren’t going to go to
work and buy this--

7. A product manager frames the
usability metrics.
An information architect
designs the user interactions and interfaces
that will satisfy these usability metrics.
-Roger Cauvin

8. The only way to make a product that people at
work want to use is to make a product that is so
obvious and easy to operate that they don’t
feel like they have to explore it. They can just
Jump in, share a document, send an email, or do whatever
task it is that they wanted to do
originally.
They shouldn’t have to explore anything to do their jobs.
- Laura Klein

9. Example usability metrics:
•What is the maximum processing time a
user will wait after submitting a form?
•What percentage of first-time users can
complete a form without help on the first
try?
•What percentage of users can find the
needed feature without help?