SlideShare una empresa de Scribd logo
1 de 16
PRESENTED BY: John Bush Michael Eissey David Johnson Caitlin Harte
MISSION STATEMENT We strive to provide you with excellent customer service and satisfaction, exceed expectations, and provide a memorable experience each time you barbeque.
MARKETING OBJECTIVES ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],S.W.O.T
S.W.O.T. CONT. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Product & PACKAGING
[object Object],TARGET MARKET
The End ,[object Object]
PRESENTED BY: John Bush Michael Eissey David Johnson Caitlin Harte
DISTRIBUTION STRATEGY ,[object Object]
DISTRIBUTION STRATEGY  CONT. ,[object Object]
PRICE ,[object Object]
PROMOTION STRATEGIES ,[object Object],[object Object],[object Object]
Promotion Strategies Cont. ,[object Object],[object Object],[object Object],[object Object]
Implementation Plan IMPLEMENTATION PLAN MISSION STATEMENT We strive to provide you with excellent customer  service and satisfaction, exceed expectations, and provide a memorable Experience each time  you barbeque. 3-10 YEARS -sell the product on to home goods stores. -Baste Master vehicle -extensive clientele base -sell between 1 million to 1.3 million Baste Masters 11-30 YEARS -early in these years we will be at the maturity stage and then slowly fading to the decline stages in the product life cycle.  By the end of the thirty years we will most likely be drowned out of the market. 0-2 YEARS -sell 100,000 Baste Masters in 1st year. -gain consumer  awareness and earn  $1.1 million. -$75,000 to charity -advertise in magazines, home/  cook shows,  and BBQ parties

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Product Invention

  • 1. PRESENTED BY: John Bush Michael Eissey David Johnson Caitlin Harte
  • 2. MISSION STATEMENT We strive to provide you with excellent customer service and satisfaction, exceed expectations, and provide a memorable experience each time you barbeque.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8.
  • 9.
  • 10. PRESENTED BY: John Bush Michael Eissey David Johnson Caitlin Harte
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Implementation Plan IMPLEMENTATION PLAN MISSION STATEMENT We strive to provide you with excellent customer service and satisfaction, exceed expectations, and provide a memorable Experience each time you barbeque. 3-10 YEARS -sell the product on to home goods stores. -Baste Master vehicle -extensive clientele base -sell between 1 million to 1.3 million Baste Masters 11-30 YEARS -early in these years we will be at the maturity stage and then slowly fading to the decline stages in the product life cycle. By the end of the thirty years we will most likely be drowned out of the market. 0-2 YEARS -sell 100,000 Baste Masters in 1st year. -gain consumer awareness and earn $1.1 million. -$75,000 to charity -advertise in magazines, home/ cook shows, and BBQ parties