I had invented this product for a marketing class during Fall semester 2006. I was the leader of the group and proposed the idea for marketing class. I devised the mission statement and all the implementations.
2. MISSION STATEMENT We strive to provide you with excellent customer service and satisfaction, exceed expectations, and provide a memorable experience each time you barbeque.
16. Implementation Plan IMPLEMENTATION PLAN MISSION STATEMENT We strive to provide you with excellent customer service and satisfaction, exceed expectations, and provide a memorable Experience each time you barbeque. 3-10 YEARS -sell the product on to home goods stores. -Baste Master vehicle -extensive clientele base -sell between 1 million to 1.3 million Baste Masters 11-30 YEARS -early in these years we will be at the maturity stage and then slowly fading to the decline stages in the product life cycle. By the end of the thirty years we will most likely be drowned out of the market. 0-2 YEARS -sell 100,000 Baste Masters in 1st year. -gain consumer awareness and earn $1.1 million. -$75,000 to charity -advertise in magazines, home/ cook shows, and BBQ parties