Más contenido relacionado La actualidad más candente (20) Similar a UX Strategy and Lean UX (20) UX Strategy and Lean UX1. UX Strategy & Lean UX
John Whalen, VP, UXPA-DC
@johnwhalen #leanux #uxdc
Copyright © 2012-2013 Brilliant Experience
2. Meet John
Cognitive Vision
PhD: Neuroscience Science Linguistics
Math in Brain
PhD Cognitive Science
Johns Hopkins Univ
Post Doc at UCLA
during Dot.Com boom
John Whalen
Professor in Psychology
CEO, UX Lead
Brillian Experience
Usability/
User
Accessibility
Experience
Online Information
Strategy Architecture
Copyright © 2012-2013 Brilliant Experience
4. John tell me more about yourself,
it is all so fascinating!
5. Agenda
‣ Introduction
‣ Define a “Strategy Session” or “Design Studio”
‣ Try it here in our session
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6. Learn how to create a winning strategy and
design concepts through strategy workshops and
design studios. Find out how UX is at the heart of
hot concepts such as LeanUX, Design Thinking
and Agile Development.
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7. Or, how do we “cross the chasm”?
Great Experience,
User Insights Successful Product
Insert
Magical
Process
Here
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11. To help you understand what “this” is,
let’s play ‘Name that Methodology’
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12. 1 2 3 4
Research Ideate Prototype Test
Empathize with Brainstorm Build a representation Test your ideas for
the audience you possible designs of one or more of your feedback
are designing for. ideas
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13. Design
T hinking
1 2 3 4
Research Ideate Prototype Test
Empathize with Brainstorm Build a representation Test your ideas for
the audience you possible designs of one or more of your feedback
are designing for. ideas
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15. Build
1
3 2
Learn Measure
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16. Lean
Startup Build
1
3 2
Learn Measure
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18. User Stories
1
3 2
Feedback Design &
Develop
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19. Agile
User Stories
1
3 2
Feedback Design &
Develop
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25. 1. Must balance business & user needs
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27. That’s all swell John, but what about
those strategy sessions and design
concepts?
29. Strategy Session Agenda
1 2 3 4
Business Needs Audience Needs Ideation Sketching
Prioritize business Prioritize your Brainstorm ways to Flesh out best ideas.
goals. audiences, define satisfy 1 & 2. Get stakeholders on
them and the board with conceptual
scenarios in which model.
they would use your
product.
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30. Note to Participants
‣ No phones, tablets, or laptops - we need to focus on the project
- We will give you breaks to get your fix
‣ We must generate a lot of ideas quickly
- We will have deadlines to get things done
‣ We are not in the idea or ego squashing business
- We succeed through a breadth of perspectives
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31. CEO: I know you had an agenda, but
let’s just sketch our ideas
32. Warm Up
‣ The Elevator Pitch
- Work independently
- Try to complete all blanks
- I’ll ask you to call out some examples
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33. UXPA DC
For (target customer),
who (customer need),
UXPA DC is a (market category)
that (one key benefit).
Unlike (competition),
UXPA DC (unique differentiator).
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34. UX pros and
students Fed agencies
UXPA DC
in dc area
People who
People w ho
Web pros in work with ux User pros in
dc area want to use pros
ir e-media
UX in the
For (target customer), job
Networking Support
who (customer need), and prof Resources: Access to best profession
development books, practices and build
UXPA DC is a (market category) guidelines credibility
that (one key benefit). Prof Strategic Cult
Trade group
association partner (Beliebers)
Unlike (competition),
UXPA DC (unique differentiator).
In DC Provides (UX Beliebers,
continuing ed eh?!)
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36. Business Goals for UXPA DC
‣ Write down business goals independently
‣ Prioritize through collaborative discussion
‣ Examples:
- Make us all rich! Ba bling ba bling!
- Totally wow users!
- Create (opportunity) that provides great value to members.
- Drive (user behavior) by (strategic design goal).
text
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text text
40. Create Personas
‣ We want to be able to think like your target audience(s)
‣ Create personas that will help us relate to that person and anticipate
their actions
‣ Provide:
- Demographics
- Typical activities and interests (eating out, cat video obsession)
- Defining characteristics (business person, military, college student)
- Why s/he would want to be a part of UXPA DC
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41. Create Personas
‣ Present and prioritize
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42. Persona
Name & Defining Characteristic
Picture Description
Goals & Needs Other Motivators Technologies
Age:
Gender:
Status:
Occupation:
Other
46. Scenarios
‣ List the scenarios in which your persona would participate in UXPA DC
- List as many as possible and prioritize the top two
‣ Describe the situation and goal of your persona
- How would they use UXPA DC resources?
- What makes UXPA DC valuable?
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50. The Process
1 2 3 4
Ideate Present Critique Refine
Quantity over visual Sell your concept to Using prioritized user Creatively based on
quality. The more the group. scenarios and feedback.
ideas the better. business needs.
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51. Sketching
‣ Use the 8-square sketching page
‣ Sketch unique ways that the website might work
‣ Produce as many as possible — be creative!
‣ Work independently
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54. Sketching
‣ Present, critique, and prioritize
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56. Refine Sketches
‣ Use the 1-square sketching page
‣ Provide more detail about what is on the page and how it would work
‣ Work in pairs
‣ Present to the group
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58. • Agreed&upon&conceptual&
direc0on&
• Liked&that&this&would&vary&
between&user’s&stated&
interests&and&related&things& • Need&to&emphasize&who&has&
(think&Pandora)& viewed&your&profile,&or&liked&
your&content&
• Like&the&faces.&&Need&to&
• Include&wall&with&pictures& include&way&to&acknowledge&
new&members&
59. Refine Sketches
‣ Present, critique, and prioritize
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60. Review Our Work & Shared Understanding
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61. 1. Must balance business & user needs
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