Part 2 of Facebook for business presented at Colorado Free University. This is an ongoing two hour class held about every two months. Learn to share your expertise and brand yourself on Facebook.

1. Facebook 2 Advanced Marketing Techniques www.facebook.com/joguerra www.facebook.com/yourmarketinggal 1 Your Marketing Gal - Jo Guerra

2. What can Facebook do for you? The right way to network Get social on Facebook Brand yourself Find content Groups vs. fan pages – la difference Create group & fan page Creating, sharing & promoting events Business applications Ads 2 Preview Your Marketing Gal - Jo Guerra

3. Public relations Customer service Branding Acquire fans & friends Collaboration - interact with people Network Establish your expertise Find customers & prospects Geographical targeted advertising Build community What Can Facebook Do for You? 3 Your Marketing Gal - Jo Guerra

4. Similar to a dinner party If you say, I’m a super star photographer, website designer, florist, marketing guru, etc., without asking others questions, you won’t be popular Nobody cares about you or your product, except you Give people a reason to connect with/follow/friend you Social Media & Social Networking: It’s Never about You 4 Your Marketing Gal - Jo Guerra

5. Look at requests for friends and accept or ignore. If you accept, write on your new friend’s wall or send them a message thanking them for becoming your friend Look at the wall and comment on your friends postings Answer messages Look at your notifications and answer Wish your friends a happy birthday Join groups and comment on the wall Tell people you will share their events or postings Thank them for posting things you like Give people the thumb up but also comment Invite friends to join your network. Tell them how you know them or why you would like to connect when you ask them to join Get Social on Facebook 5 Your Marketing Gal - Jo Guerra

6. Use the same professional picture in all your social media efforts Post helpful articles and videos Share business and inspirational quotes Update your status often Brand Yourself and Your Company 6 Your Marketing Gal - Jo Guerra

7. To get good content, set up Google alerts at http://www.google.com/alerts with keywords related to your area of expertise or interest Copy the link and attach it on your status update and comment on it – make sure you use the “http://www.” Find newsletters in your industry and subscribe to them Share business quotes and others: http://www.woopidoo.com/business_quotes Find Content 7 Your Marketing Gal - Jo Guerra

8. The Difference Groups Fan Pages Not indexed by search engines Ugly URL Can send request Cannot promote with ads No applications Generally better for active discussion & attracting quick attention* Indexed and public on search engines Create custom URL Can send updates Can promote with ads Lots of applications to choose from For organizations, businesses, celebrities & bands – only authorized Generally better for long-term relationships with fans & customers* *http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/ 8 Your Marketing Gal - Jo Guerra

9. Create Group & Fan Page Group Fan Page 9 Your Marketing Gal - Jo Guerra

10. To brand you/your company, create a 200 X 600 pixel graphic with your logo, tagline, contact info, etc. Match it to your website Browse & upload Create a Custom Graphic 10 Your Marketing Gal - Jo Guerra

11. Create & Promote Events 11 Your Marketing Gal - Jo Guerra

12. Notes (blog) SlideShare LinkedIn Profile SocialFly FBML Podcast Player Twitter Marketplace & hundreds more Facebook Applications 12 Your Marketing Gal - Jo Guerra

13. Facebook Ads Ads & Pages > Ads Manager > Create Ad Targeted by gender, age, city, etc. Inexpensive You set budget You set maximum CPC 13 Your Marketing Gal - Jo Guerra

14. What can Facebook do for you? The right way to network Get social on Facebook Brand yourself Find content Groups vs. fan pages Create group & fan page Creating, sharing & promoting events Applications Ads 14 Summary Your Marketing Gal - Jo Guerra

15. Facebook in 5 minutes a day Update status update Continue networking Invite friends Look at groups you might join Create a group Create your fan page Post events Automate by using Ping.fm Add Applications Plans & Goals? 15 Your Marketing Gal - Jo Guerra

16. There's no genius behind it. It's persistence and listening to people. – Craig Newmark, Craiglist Founder I don't want to be just a voice on the phone. I have to get to know these guys face-to-face and develop a sincere relationship. That way, if we run into problems in a deal, it doesn't get adversarial. We trust each other and have the confidence we can work things out. – Wayne Huizenga, Founder Blockbuster All you need is ignorance and confidence; then success is sure. - Mark Twain If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. - Jeff Bezos Inspirational 16 Your Marketing Gal - Jo Guerra

17. Facebook www.facebook.com/Joguerra Twitter: http://twitter.com/joguerra Meetup www.meetup.com/Denver-Entrepreneurs LinkedIn Denver Entrepreneur Group www.linkedin.com/groupRegistration?gid=260187 Facebook Fan Page http://facebook/yourmarketinggal Jo Guerra Social Media Strategist Speaker • Trainer 303.632.2928 SocialJo1@gmail.com www.YourMarketingGal.com LinkedIn www.linkedin.com/in/joguerra Thank you! 17 Your Marketing Gal - Jo Guerra