Knowing what your audience are already asking is key to creating compelling content. The questions they are asking are already out there, and in this training you will find discover: - 4 key places to find out questions your peeps are already asking (can I get a HELL YES?!) - How to use the language your clients are already asking to hit the home run with valuable content they will love (that leads to sales...and not crickets). - How to implement what you discover without attending Overwhelm Anonymous or needing Xanax laced donuts to cope with the freak out.

1. Killer Content Hacks
4 super fast ways to find out the questions
your audience are already asking
(without a court injunction)

2. WELCOME!

3. intro
Who is Jo?
How can I help with your content creation?
Killer Content Academy
What’s inside this training + bonus at the end (live demo)

4. Who is Jo?
Jo Gifford is a recovering overwhelmed entrepreneur with an
addiction to making things easier.

5. Who is Jo?
A widely read contributor to Huffington Post, Selz, Regus,
Prowess, YFS Magazine and many more interwebz rabbit holes,
she is a respected UK voice on life as a pocket-sized
enterprise owner
(main coping strategy= juniper berries. Ok, gin).

6. Who is Jo?

7. Who is Jo?
Jo’s background – a seasoned blogger, copywriter, podcaster
and graphic designer with an MA and research interest in
creative thinking for small business – makes for an eclectic
and colourful killer content approach.

8. How can I help with your content creation?
- Reducing overwhelm
- Starting where you are
- Killer workflows that don’t take all your time
- Processes to outsource when you are ready
- Making it EASY and fun
- Getting you seen = more sales

9. Aim of this training
- Show you how to find questions that are already out there
- Show you it can be easy!
- You can do this to spark content ideas and hit home run
- Results for clients: confidence and overwhelm goes

10. What’s in this webinar?
- 4 key places to find out questions your peeps are already asking (can I
get a HELL YES?!)
- How to use the language your clients are already asking to hit the home
run with valuable content they will love (that leads to sales...and not
crickets).
- How to implement what you discover without attending Overwhelm Anonymous
or needing Xanax laced donuts to cope with the freak out.
- Killer Content Academy walkthrough.

11. Where are the questions?

12. Why question digging is gold dust
- Saves time and leverages resources
- Helps you to reach your audience in their own language.
- Validates needs for content AND products.
- Helps you frame answers in right way.
- Stops procrastination: it’s ALL out there!

13. 4 ways to find what they are already asking

14. Tool #1: Answerthepublic
- It’s FREE! (I use this for Digital Double clients)
- Type in theme/word
- Collate results as data
- Download graphic as brainstorm
www.answerthepublic.com

15. #1

16. Tool #2: Facebook groups
- Start noticing questions
- Use a screen grab app and swipe to Evernote
(I use Awesome Screenshot)
- Ask polls in your group, or others you are in; but make
sure you are also adding value!

17. #2: Facebook groups

18. Tool #3: Amazon
- Find an ebook or book in your industry/niche.
- Scroll down to the comments.
- What have they learned? What did they need?
- What was missing?
- Note the language in a swipe file (Evernote).

19. #3

20. Tool #4: Lead capture surveys
- Make asking q’s part of your list onboarding.
- As part of nurture sequence “what are you struggling
with?”
- As landing page after opt-in or lead capture.
- Tools: Typeform, Evernote

21. #4: Lead capture surveys

22. Implement what you found
- Take note of the language and phrases, so you can use
them in your content and copy to resonate.
- Add in YOUR take/point of view and character (Map & Go)
- What makes YOUR take different?
(Killer Content Academy)

23. About the Killer Content Academy

24. Killer Content Academy
https://www.killercontent.academy/
Live tour.
What’s inside.

25. How life changes in 3 minutes...
In 3 minutes, you could go from not knowing what to say to
your audience and dreading day, to jumping out of bed every
single morning bursting with excitement to check your inbox
full of happy client replies and sales.
All it takes in 3 minutes…
Use these 90 seconds to make the decision that has the
potential to change your business for GOOD.

26. How life changes in 3 minutes...
Sign up before we wrap up this call, you qualify for Gemma
Went’s Simply Smart Social Strategy Workbook (bonus will
disappear after call).
www.killercontent.academy

27. Thank you!

28. Live demo

29. Q&A