1. E lements & P rinciples of D esign C reated by L aura M cKee
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3. Vocabulary As in just about any field of endeavor, it helps to have a common language to describe things. If I say 'dohickey' and you say 'doodad', we may not know we're talking about the same thing. Vocabulary is vital for correct principles to be taught in any discipline.
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8. Identify which line represents Formality, romance, excitement, mystery, tranquility, or anger 1 2 3 4 5 6
Is there a large, bold typeface, an attractive graphic or photo, is there a repetitive element somewhere? Is the message inviting, calming, exciting, fun? Or, is the information placed haphazardly and gives you a nervous frustrating feeling?
As in just about any field of endeavor, it helps to have a common language to describe things with. If I say 'dohickey' and you say 'doodad', we may not know we're talking about the same thing. Vocabulary is vital for correct principles to be taught in any discipline.
Alignment ties items together on a page. Proximity gives meaning and purpose to clipart, graphics, and illustrations & photos.
Repetition builds unity between multiple pages of a document. Contrast draws your interest and gives focus to the most important item on the page.
Primary colors are made up of yellow, blue, and red. These colors cannot be made from mixing any other colors. Secondary colors are made from mixing any two primary colors. Yellow & blue will make green, blue and red will make purple, and red & yellow make orange. Secondary colors are orange, green and violet. They are also known as complementary. Tertiary colors are made by mixing one or two primary colors with a secondary color. For instance, Orange and yellow make an orange-yellow mix. Green and yellow make a lime green color.
Complementary colors are opposite each other on the color wheel. Red and green, yellow and violet, blue and orange are the three simple pairs of complementary colors. These colors always go well with each other, hence the term complimentary. One sees the use of complementary color schemes in every aspect of our lives. During Christmas, red and green become inseparable, proving the simplicity and ease of complementary color schemes. The use of gold on a rich blue background was a favorite of renaissance painters. Early evening or seasonal paintings utilizing the yellow and violet color scheme was common among impressionist painters like Monet and Serrat. Contrasting schemes use shades from opposite segments on the color wheel . Contrasting bold primary and secondary colors - red and green, yellow and violet, or blue and orange - will create a very dramatic look. Contrasting colors can also be created using pastel shades, also found as opposites on the color wheel.
Warm colors invite excitement and fun.
Cool colors are calming.
Shape is used to create unity in this picture. All items seem to go together.
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