1. Monitor Institute
A member of the Monitor Group
HOW ART WORKS: Web Conversation #1
14 March 2012
BEIJING CAMBRIDGE CASABLANCA CHICAGO DELHI DUBAI HONG KONG JOHANNESBURG LONDON LOS ANGELES MOSCOW MUMBAI
MUNICH NEW YORK PARIS RIYADH SAN FRANCISCO SÃO PAULO SEOUL SHANGHAI SINGAPORE TOKYO TORONTO ZURICH

2. WHERE WE ARE TODAY
This document includes a more granular version of the systems map for discussion—in
preparation for Web Conversation #2 and our next workshop in April
Phase I Phase III
Phase II
Lit Review & Finalize
Convene Working Group Meetings
Expert Interviews Logic Model
(Jan – April)
(Sept – Dec) (May- June)
WE ARE
HERE Asheville NC
Systems Map
& Evaluation
Web Workshop
Framework
Conversation #2 April 18-19
Web March 21
Conversation #1
Oakland CA March 14
Highlight (un)certain
Workshop parts of the system
Feb 22-23 Identify data
Synthesis Test & refine to gather or track
Report more granular
systems map
Introduce & refine
high-level
systems map
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3. TODAY’S OBJECTIVES
 Introduce the revised systems map
 Discuss: What does this map do well? What does this
map miss?
 Add/remove variables, refine impact cascade
Success =
We believe all critical variables are included in the model;
We’ve identified those areas in which there’s agreement / disagreement;
We’ve highlighted those areas in which further research is needed.
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4. THE ARTS IMPACT APPLE
An Emergent ‘Big-Picture’ View
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits
New Modes of Creative Pursuits
Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value of Experiences Individual Value of
Art
Art
Creative Capacity Sense of Belonging
of Society
Cultural Vitality
Community and
Social Value of Art
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5. THE ARTS IMPACT APPLE
Four Primary Inputs
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits
New Modes of Creative Pursuits
Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value of Experiences Individual Value of
Art
Art
Creative Capacity Sense of Belonging
of Society
Cultural Vitality
Community and
Social Value of Art
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6. THE ARTS IMPACT APPLE
Four Types of Impact
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits
New Modes of Creative Pursuits
Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value Experiences Individual Value
of Art
of Art
Creative
Sense of Belonging
Capacity of
Society Cultural Vitality
Community and
Social Value of
Art
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7. THE ARTS IMPACT APPLE
Critical Impact Cascade
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits
New Modes of Creative Pursuits
Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value of Experiences Individual Value of
Art
Art
Creative Capacity Sense of Belonging
of Society
Cultural Vitality
Community and
Social Value of Art
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8. THE ARTS IMPACT APPLE
Key Social, Cultural and Personal Derivatives
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits New Modes
Creative Pursuits
of
Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value of Experiences Individual Value of
Art
Art
Creative Capacity Sense of Belonging
of Society
Cultural Vitality
Community and
Social Value of Art
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9. THE ARTS IMPACT APPLE
Highlights to Facilitate Discussion
Arts Human
Infrastructure Nature
Subsidies Education
and Training
Artists
Social Appeal of
Personal Appeal of
Creative Pursuits New Modes
Creative Pursuits
of
Expression
Works of Arts
Commercial
Outlets for
Creative
Expression
Arts
Economic Value Experiences Individual Value
of Art
of Art
Creative
Sense of Belonging
Capacity of
Society Cultural Vitality
Community and
Social Value of
Art
CUL-TUR-SystemsMap-03-12-12-DD
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