E-commerce websites are available ready to go right out of the box these days. With platforms like Magento and WordPress available at no cost, business owners can have a website up and running in no time.

1. Don’t Forget These Important Factors
When it Comes to Your E-Commerce
Website

2. • E-commerce websites are available ready to go
right out of the box these days. With platforms like
Magento and WordPress available at no cost,
business owners can have a website up and running
in no time. However, what most of these rookie
businesses don’t realize is that there’s so much
more to a successful e-commerce website than
what an out-of-box template has to offer.
Specifically, there are four major elements that
platforms don’t address through templates or the
initial installation that must be taken care of before
you even think of launching your site: Trust,
Promotions, User Experience, and Marketing.
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3. Trust
• If you’re not an established e-commerce website, there
isn’t much that says that the user can trust your
business. In an online world that is saturated in
fraudulent transactions, people will be very weary of
giving up personal information, including credit card
data. Start off by using security symbols such as the
Norton Secured Seal, BBB information, and secure http
sites during checkout to at least give the consumer a
little bit of comfort in their purchase. You’ll also want to
establish contact information, including a phone
number. Simply leaving an option to be contact be
email is often a sign that a consumer should turn in the
other direction, so this part is a necessity for your
success. Keep you contact information predominantly
displayed on your website.
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4. Offers
• People who shop online want products cheap and
with free shipping. If you can’t compete with the
low price points online, you need to start by getting
your product costs down or you’ll get eaten alive.
Once you’ve established good price points, make
sure to feature your most popular products on your
homepage. There’s a reason product sell well, and
whether you can figure it out or not, you need to
capitalize on the data that’s in front of you. Always
consider a free shipping option. You don’t need to
offer free shipping on products when it simply
doesn’t make sense. But if you can still pull in 20
points on a products cost, there’s no harm in
shipping it for free. Consider doing a free shipping
over X amount of dollars promotion to attract new
business.
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5. User Experience
• Out-of-the-box templates are often generic
looking and consumers know it. Consider investing
in several extensions or plugins to enhance your
website, including a drop down menu, featured
manufacturers, and product lightbox
enhancements. You’ll also want to take a crack at
editing CSS files to get your content well-spaced.
Often several sites are built with large white space
which can make it difficult to get content in front of
your customers eyes.
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6. Marketing
• Possibly the best promoter of new and return business is in-
site marketing efforts. Email campaigns offer a highly
targeted opportunity to advertise to consumers who have an
interest in your brand and what you have to offer. Clearly
display an Email sign up option, and you’ll grow your base
quickly. Make sure to also offer a downloadable or even
printable catalogue on your website. Whether users are
looking for a specific product or not, it’s nice to know that you
can get every single product in front of them at any given
time.
• For more Internet Marketing Tips visit: http://www.upperhandtech.com/
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