Simply put, Link Baiting is the art of creating content that people are interested in checking out and ultimately sharing within their social circles. It can be an article, a picture, video or downloadable software.

1. Link Baiting 101

2. • Simply put, Link Baiting is the art of creating content that
people are interested in checking out and ultimately sharing
within their social circles. It can be an article, a picture, video
or downloadable software. Making something interesting
enough to actually get people to share it is the hard part. It is
also the most rewarding type of link. Keep in mind that
creating “link bait” requires a little creativity.
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3. Some great examples of content
for link-baiting:
• How-to guides – people use the internet to do a
number of things. One of those things is to
research solutions to their problems. Well
written/produced how-to-guides can be a great
piece of content that users are likely to share. It
could be a simple article, an infographic or a video.
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4. • An interview or news article – if you have articles or videos
from interviews about a particular topic or with someone in
your industry with some clout, people could be interested in it,
republish to their blog and provide a link back to the original
content on your website
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5. • Lists – Creating lists such as “Top Ten Tips” for a given topic
are great forms of content. They are some of the most passed
around content among internet users via social media, blogs
or email.
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6. Why should you use linkbait?
• The primary reason for creating linkbait style
content is to generate more links to your website
to increase your authority in the search engines.
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7. • It’s also a great way to increase your brand awareness and is
useful for lead generation.
• It is important that you use related, valuable and practical
content no matter what the topic.
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8. • Creating a great piece of linkbait can take time and
investment but is one of the best natural ways to gain links.
We all know that links are the most important piece of the
puzzle in getting your website ranked in the search engines so
get busy creating your next piece of Linkbait content.
• Visit Upper Hand Technologies for more: http://www.upperhandtech.com
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