This is a brief of the commercial wire, aka press release(PR) wire, from a perspective of data transmission. The commercial wire changed the landscape of public relations and investor relations by helping corporations deliver their stories out spontaneously, so that everyone receive important massages in the same time. This is critical in the financial world. The whole industry has been evolving from a simple distribution service into content marketing, social media communications, and smart IR services.
4. How does it work?
Public
Relations
TV
Commercial
Wire
News Agencies
Portfolio
Managers
Analysts
Investor
Relations
Brokers
Database
Investors
Radio
Website
Newspaper
Magazine
Social Media
Mobile
8. 1864, Associated Press
founded
5 New York City newspapers
Share the cost of transmitting
news by
boat
horse express
telegraph (1846, first
used for news distribution)
9. 1906, Atlantic City Train Wreck
Ivey Lee, First Press Release, Delivered by Train
10. 1954, PR Newswire Launched
Wire-Teleprinters
AT&T(TWX)
Western Union (Telex)
First client : Trans World Airlines
12 media points in NY/Ph
60 words per minute
Punched tape, ASCII
11. 1960, First International Distribution, PRN + CNW + UK
1961, Business Wire Launched
1963, PRN, First inter-city wire
1965, First investor wire
17. Timeline
Months, Weeks, Days
60 words per minute
Fax 6-minute-per-page fax
Computerized, up to 1,200 wpm
Lexis-Nexis Archive
Satellite/FM
Broadcast Fax/Graphics
Internet
Mobile
Social
Beyond
Multi Media News Release
400 millisecond
1954
1966
1978
1980 1983 1989
1994 2003
2013