1. DESIGN
CAMP
Jonas
Landgren
(PhD)
Crisis
Response
Lab
Department
of
Applied
IT
Chalmers
University
of
Technology

2.
IdenAfy
and
materialize
design
concepts
with
capability
to
meet
the
needs
and
desires
of
the
people
in
local
communi2es
in
2mes
of
humanitarian
response
opera2ons.

3. BACKGROUND

4. 1. No
it
will
not
work,
listen
I
have
been
working
with
this
for
20
years….
2. In
1995…we
tried
it
but
it
failed….
3. We
know
what
they
need….
4. When
I
send
my
guys
into
a
situaAon
they
must
have
the
best
tools…..
5. When
we
help
people…

5.
1. Every
disaster
response
is
unique???
2. People
affected
by
a
disaster
are
vicAms??
3. People
affected
by
a
disaster
need
help??
4. Rapid
Response
teams
rescue
people??
5. Efficient
InformaAon
sharing
is
important??
6. Mobile
phone
systems
are
unreliable??

6.
WE
ARE
DESIGNERS
WE
ARE
DEALING
WITH
REAL
WORLD
DESIGN
PROBLEMS

7. New
challenges
IN
THE
LAB
>>
IN
THE
WILD
USERS
>>
PEOPLE
DEMONSTRATORS
>>
WORKING
APPS
THEORETICAL
CONTRIBS
>>
THEORY
IN
PRACTICE
A
SINGLE
RESEARCHER
>>
INTERDISCIPLINARY
TEAMS

8. • AcAon
research
• CollaboraAve
research
• Technology-­‐centric
design
• Ethnography
&
workplace
studies
• End-­‐user
involvement
• ParAcipatory
design

9. Examples
of
Humanitarian
Work
by
Doctors
Without
Borders

10. In
Afgooye,
a
former
university
campus
west
of
the
©
MSF
Somali
capital,
Mogadishu,
an
esAmated
50,000
people
have
been
seeking
refuge
among
the
local
populaAon.
Here,
displaced
people
gather
for
the
distribuAon
of
safe
drinking
water
(2007).

11. People
displaced
by
violence
fill
jerrycans
from
a
group
©
Albert
Viñas/MSF
water
supply
in
Salamat,
Chad
(2007).

12. Ethnic
Hmong
refugees
from
Laos
are
currently
confined
to
a
camp
controlled
by
the
Thai
military
in
Thailand’s
northern
Petchabun
province.
Once
a
day,
Hmong
refugee
children
are
allowed
to
leave
the
camp
to
alend
school
(2008).
©
Daniela
Abadi/MSF

13. Design
Camp
HCD
Field
expediAon
Idea
Playground

14. ObjecKves
Explore
the
world
with
a
DESIGN
PERSPECTIVE.
A. exposed
to
field
work
B. exposed
to
design
work
C. learn
from
insane
team
work
o Learn
to
make
use
of
the
opportuniAes
that
exisist
even
in
condensed
Ame
frames
and
with
a
non-­‐visible
budget.

15.
• The
goal
is
to
idenAfy
and
materialize
design
concepts
with
capability
to
meet
the
needs
and
desires
of
the
people
in
local
communi2es
in
2mes
of
humanitarian
response
opera2ons.

16. Combine
things
in
new
ways

17. People
in
local
communiAes
2me
Professional
response
organizaAons

18. HAVE
YOU
DONE
YOUR
HOME
WORK?
hlps://sites.google.com/site/24hcrdc/

19. HUMAN
CENTRED
DESIGN

20. HCD-­‐Toolkit
www.ideo.com
Open-­‐Source
Bill
Moggridge
Chip
Heath
Tim
Brown
Tom
Kelley

21. Disclaimer!
!
THE HCD-toolkit is !
NOT perfect nor complete.!
!But, it provides INSPIRATION to
learn more about using a design
perspective in your practice
and research.!

22. • Human-­‐Centered
Design
(HCD)
is
a
process
and
a
set
of
techniques
used
to
create
new
soluAons
for
the
world.
• The
reason
this
process
is
called
“human-­‐
centered”
is
because
it
starts
with
the
people
we
are
designing
for.
Solu2ons
in
terms
of
products,
services,
environments,
organiza2ons,
and
modes
of
interac2on.

23. Three
Lenses

24. HEAR
:
CREATE
:
DELIVER
• HEAR:
During
the
Hear
phase,
your
Design
Team
will
collect
stories
and
inspiraKon
from
people.
You
will
prepare
for
and
conduct
field
research.
• CREATE:In
the
Create
phase,
your
Design
Team
will
work
together
in
a
workshop
format
to
translate
what
you
heard
from
people
into
frameworks,
opportuniAes,
soluAons,
and
prototypes.
During
this
phase
you
will
move
together
from
concrete
to
more
abstract
thinking
in
idenAfying
themes
and
opportuniAes
and
back
to
the
concrete
with
soluAons
and
prototypes.
• DELIVER:
The
Deliver
phase
will
begin
to
realize
your
soluKons
through
rapid
revenue
and
cost
modeling,
capability
assessment,
and
implementaAon
planning.
This
will
help
you
launch
new
soluAons
into
the
world.
• Senarious:
(Day),
Week-­‐long,
Several
months,
acAvate
exisAng
insights

25. H
-­‐
C
-­‐
D

26. HEAR

27. HEAR
THEORY
• inspire
imaginaAon
and
inform
intuiAon
about
new
opportuniAes
and
ideas.
• QualitaAve
methods
can
help
unveil
people’s
social,
poliAcal,
economic,
and
cultural
opportuniAes
and
barriers
in
their
own
words.
• Deep
understanding,
not
broad
coverage

28. Hear
Steps
1. IdenAfy
a
Design
Challenge
2. IdenAfy
People
to
Speak
With
3. Choose
Research
Methods
(Individual
and
Group
Interviews,
In-­‐Context
Immersion)
4. Develop
an
Interview
Approach
(Guide,
Scenario-­‐based
quesAons,
Techniques)
5. Develop
Your
Mindset
(Beginners,
Observe
v.
Interpret)

29. IdenKfy
a
Design
Challenge
A
good
Design
Challenge
should
be:
»
Framed
in
human
terms
(rather
than
technology,
product,
or
service
funcAonality)
»
Broad
enough
to
allow
you
to
discover
the
areas
of
unexpected
value
»
Narrow
enough
to
make
the
topic
manageable

30. Advice
when
idenKfying
your
challenges
• Look
for
clichés
/
stereotypes
•
Invert,
Deny,
Scale,
• Formulate
hypothesis:
– What
if
….

31. CREATE

32. CREATE
• To
move
from
research
to
real-­‐world
soluKons,
you
will
go
through
a
process
of
synthesis
and
translaAon.
• This
is
the
most
abstract
point
of
the
process
where
concrete
needs
of
individuals
are
transformed
into
high-­‐level
insights
about
the
larger
populaAon
and
system
frameworks
are
created.
• During
this
phase,
soluAons
are
created
with
only
the
Desirability
filter
in
mind.

33. CREATE
THEORY
• Synthesis
takes
us
from
inspiraKon
to
ideas,
from
stories
to
soluKons.
• Brainstorming
makes
us
think
expansively
and
without
constraints.
• Prototyping
is
about
building
to
think.

34. Create
Steps
1. Share
Stories
2. IdenAfy
Palerns
(Extract
Key
Insights,
Find
Themes,
Create
Frameworks)
3. Create
Opportunity
Areas
4. Brainstorm
New
SoluAons
5. Make
Ideas
Tangible
6. Gather
Feedback

35. MAKE
IDEAS
TANGIBLE
• Prototyping
is
about
buiding
to
think
-­‐
whatever
it
takes
to
communicate
the
idea.
Prototyping
allows
you
to
quickly
and
cheaply
make
ideas
tangible
so
they
can
be
tested
and
evaluated
by
others
-­‐
before
you’ve
had
Ame
to
fall
in
love
with
them.
BUILD
TO
THINK
:
ROUGH,
RAPID,
RIGHT:
ANSWERING
QUESTIONS

36. GATHER
FEEDBACK
A
great
way
to
get
honest
feedback
is
to
take
several
concepts
or
versions
out
to
meet
people.
When
there
is
only
one
concept
available,
people
may
be
reluctant
to
criAcize.
However,
when
allowed
to
compare
and
contrast,
people
tend
to
speak
more
honestly.

37. DELIVER

38. Deliver
Once
the
design
team
has
created
many
desirable
soluAons,
it
is
Ame
to
consider
how
to
make
these
feasible
and
viable.
The
Deliver
phase
will
catapult
the
top
ideas
toward
implementaAon.

39. DELIVER
THEORY
• Delivering
soluKons
starts
with
creaKng
low-­‐investment,
low-­‐cost
ways
of
trying
out
your
ideas
in
a
real-­‐world
context.
• ImplementaKon
is
an
iteraKve
process
that
will
likely
require
many
prototypes,
mini-­‐pilots
and
pilots
to
perfect
the
soluKon
and
support
system.
• This
process
invites
you
to
work
in
the
belief
that
new
things
are
possible….

40. Deliver
Steps
1. Generate
several
business
models
for
your
soluAons.
2. IdenAfy
CapabiliAes
Required
for
Delivering
SoluAons
(DistribuAon,
Requirements
v.
CapabiliAes,
PotenAal
Partners)
3. Plan
a
Pipeline
of
SoluAons

41. PLAN
MINI-­‐PILOTS
&
ITERATION
For
each
soluAon
in
your
pipeline,
it
is
important
to
idenAfy
simple,
low-­‐investment
next
steps
to
keep
the
ideas
alive.
One
way
to
keep
iteraAng
and
learning
is
to
plan
mini-­‐pilots
before
large-­‐scale
pilots
or
full-­‐scale
implementaAon.
For
each
mini-­‐pilot,
ask
three
quesKons:
»
What
resources
will
I
need
to
test
out
this
idea?
»
What
key
quesAons
does
this
mini-­‐pilot
need
to
answer?
»
How
will
we
measure
the
success
of
this
mini-­‐pilot?
>>
MINI-­‐PILOT
PLANNING
WORKSHEET
>>

43. Combine
things
in
new
ways

44. People
in
local
communiAes
2me
Professional
response
organizaAons

45. Design
Camp
IntroducAon
Field
expediAon
Idea
Playground

46. Design
Camp:
Tilburg
2011
idenAfy
and
materialize
design
concepts
with
capability
to
meet
the
needs
and
desires
of
the
people
in
local
communi2es
in
2mes
of
humanitarian
response
opera2ons:
Dimensions:
• Limited
viable
func2onality
• Organiza2onal
and
organizing
aspects
• Business
models
• Deployment
approaches

47.
FORM
DESIGN
TEAMS
FIELD
EXPEDITION
IDEA
PLAYGROUND

48. Your
iniKal
ideas
Insights
from
fieldwork

49. • Approach
people
in
a
gentle
way
”we
are
working
on
a
project
about
sucide
bombers…..”
• Prepare
a
few
quesAons
• Adjust
your
quesAons
if
necessary

50. • Formulate
a
set
of
SIMPLE
interview
quesAons
• Try
to
get
peoples
stories
and
thinking
”Describe……”
”Based
on
your
experience,…….”

51.
Equip
the
group
with
a:
-­‐ Camera
-­‐ Note
books
-­‐ ….confidence

52. IDEA
PLAYGROUND

54. GRAND
FINALE
A
nice
informaAon
package
presenAng
your
work
-­‐ Your
case
-­‐ Your
assumpAons
-­‐ Your
collected
stories
-­‐ Your
suggested
soluAon
-­‐ Photos
of
mockups
and
more
15
min
unusual
presentaAon
by
the
enAre
team

55. H
-­‐
C
-­‐
D

56. Combine
things
in
new
ways

57. People
in
local
communiAes
2me
Professional
response
organizaAons

58. hlp://www.businessmodelgeneraAon.com/