Why is eAccessibility always thought about in terms of compliance with standards like WCAG?
What happens when you consider the needs of disabled and elderly people as a challenge to be more innovative?
Inclusion expert Jonathan Hassell's QITCOM-12 gives examples of what can happen when organisations embrace innovation through inclusion.
More detailed examples available from: http://www.hassellinclusion.com/2011/10/beyond-inclusion-and-reverse-inclusion/
13. How listening to your users can
prompt innovative thinking
- case study: MyDisplay for the BBC
14. Comment: at 08:24am on 14 Jul 2010, thrifty
wrote:
* The background colour is forced to white -
high contrast contributes to eye strain &
headaches. Perhaps a light grey would help
here?
Comment: at 08:05am on 14
Jul 2010, chris b wrote:
…
Awful 'UK News/World New'
panel - … Terrible contrast
too between the text and
dark background.
The problem which kicked off MyDisplay?
How the BBC News redesign couldn’t win…
16. Before starting: assess the business opportunity/risk
– how many people could have these difficulties in the
UK?
2m 1.9m 1.8m 80k
low-vision dyslexic adults with cognitively
but not blind low-literacy impaired
levels (ADHD,
(<age 8) Aspergers)
Sources: DFEE
17. Looking for links with a wider picture:
– the gap in Internet use in the UK
67% 42%
of the general population have of disabled people have
ever used the internet used the internet
Could this issue be constraining UK Internet take-up...?
Sources: EEDP (2008) and ONS (2007)
18. Explaining the gap...
– our accessibility model expects too much of users...
1. an Assistive Technology or OS/browser setting to exist to make
the site accessible to all
• often they don’t (e.g. text to sign language, text to ‘Easy Read’)
2. if it does, the model expects web users to:
a. be aware that the Assistive Technology or OS/browser setting/tool exists
to meet their need
• (even with sites like BBC My Web My Way to point the way) most are not
b. be able to afford that technology
• most are C2DE so have difficulty affording expensive techs
c. be able to work out how to install it
• most are not technical (don’t know what a browser is)
and scared of downloads
d. be able to work out how to use it
• most are unconfident
e. and then be able to use it to access online content
• most never get this far, even if the site is WCAG AAA...
• … and to do this for every device on which they use the web
So that ’ s a summary of our Phase 2 application. Thanks for you attention. And do you have any questions?
Here’s a summary of what we were able to achieve in our Phase One.
Strategy and research researching users needs from technology and how evolving technology directions will present challenges and opportunities to supporting those needs standards setting the right international standards BS8878 => ISO... embedding training consultancy support tools innovation innovation through inclusion inclusion solutions finding the hard/costly barriers for inclusion finding ways to create solutions for them licensing those solutions at low cost to the widest number of websites