An introduction to the features, functions and creative/productive applications of Google Plus (G+) for individuals, organizations & PR/marketing purposes.
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14. Get Creative with Content Use the G+ “Creative Kit” to enhance & alter photos for improved visual storytelling. G+ #hashtags provide flexible search options.
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16. 3 rd Party Apps “ Hangouts” just got more fun -Broadcast & record your Hangouts. -Add chat function for increased engagement.
21. Google Apps / G+ Integration For Internal Communications G+ Hangouts with Extras Increase productivity through live collaboration on documents & multi-person video chat.
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23. INAUGURAL G+ BRAND PAGES All American Rejects Anderson Cooper 360 Angry Birds Barcelona Football Club Burberry Dallas Cowboys Good Morning America H&M Macy’s Modelland The Muppets* Pepsi Phoenix Suns Save the Children Special Report with Bret Baier Toyota Train WWE X Games Zen Bikes Inaugural G+ Pages
24. Create Your G+ Page https://plus.google.com/pages/create
25. Access & Manage Your G+ Page Upon signing into your Google+ account, you will see “pages” under your name. NOTE: G+ DOES NOT YET SUPPORT MULTIPLE ADMINS OR ACCOUNT TRANSFERS . Like Twitter (but unlike Facebook), a brand page can follow its fans back (only after a fan follows the brand). This allows the brand page to comment on its fans’ updates (& vice versa) and increase fan engagement.
26. +1 & + : Geared for Google Search SEO SEM Websites using Google’s “+1” button get 3.5X the Google+ visits. Direct Connect with “+” Note : requires G+ website integration
32. G+ : Unlikely Winner In NBA Lockout? UPDATE: TOUR CANCELED DUE TO RESOLUTION Meanwhile, all 30 MLB teams have set up G+ Pages. And many sports franchises are exploring YouTube live stream arrangements.
34. Why Use G+? 40 million+ registered users as of Oct. 19 th Approx. 69% male, heavily tech/coastal Follow your audience. Leave no stone unturned… Photo courtesy of: http://www.singlegrain.com/blog/facebook-vs-google-plus/ Photo courtesy of: http://www.guy-sports.com/fun_pictures/stone_unturned.jpg
35. Leverage the Google-plex Picasa / “Google Photos”: pictures YouTube: videos Blogger / “Google Blogs”: longer form content Share on G+ Drive SEO Android Sparks
36. Channel Strategy Respect the Network Don ’t post the same message on G+ as you would on Facebook, Twitter, etc. Each requires a different approach. Limited to 140 characters. Short, information, links, quick thoughts. Maximized with link shorteners. More frequent posts generally accepted by users. More tech/coastal/male. No commercial content. Pose questions, discussion starters, and stories. Post with SEO & Sparks in mind; Make sure to call out keywords for search index, rank & relevance. More consumer/mass/brand friendly. Seek engagement, e.g., with humor, questions, polls & discount offers. Post with EdgeRank in mind, so your posts find their way into fans ’ newsfeed.
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38. G+ Offers These Best Practices (and we tend to agree) Courtesy of Google