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ad:tech NY- Next Generation Strategies for E-Commerce: The Audible.com Case Study

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Jonathan Mendez
Jonathan Mendez
EmpresarialesTecnología
1 de 20
Next Generation Strategies for E-Commerce PANELIST: Jonathan Mendez Partner, OTTO Digital Jonathan Kowit VP Interactive Marketing, Audible.com
Next Generation Strategies Deliver Relevance ,[object Object],[object Object],[object Object]
Strategies to Deliver Relevance -Audible.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audible.com - Multivariate Test 1 (3 Weeks) ,[object Object]
Audible.com Anon Home Page
Audible.com Anon Home Page Offer Form Trust Logo Search Bar Main Image Product Ads Testimonials
Audible.com Anon Home Page Elements Main Image Offer Form Trust Logo Search Bar Testimonials Product Ads
Users Received 1 of 8 Recipes (128 Possible Combinations of Elements)
Results ,[object Object]
Results - Business Intelligence ,[object Object],4% Alternative 2 Testimonials -- Non Clickable Book Banner -- No Search Search/No Search 7% Trust Logos Trust 11% Form (1) Form/No Form 61% Free AudioBook Download (2) Offer -- Alternative 2 Main Image Influence on Engagement Winning Alternative Element
Audible.com Anon Home Page Control Winner 24% Lift
Audible.com - Multivariate Test 2 ,[object Object]
Audible.com - Multivariate Test 2 (3 Weeks) ,[object Object],[object Object],[object Object],[object Object]
Audible.com Anon Home Page Elements Main Image Trust Logo Testimonials
Users Received 1 of 4 Recipes
Results ,[object Object],[object Object]
Results ,[object Object],-- Under Book Banner Testimonial 98% TRUSTe+ Verisign (2) Trust Icon -- 1-2-3 (2) Main Image Influence on RPV Winning Alternative Element
Net/Net Results - 6 Weeks of Optimization ,[object Object],[object Object]
Net/Net Results - 6 Weeks of Optimization ,[object Object],[object Object],[object Object],[object Object]
Current Tests ,[object Object],[object Object],[object Object]

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ad:tech NY- Next Generation Strategies for E-Commerce: The Audible.com Case Study