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the ‘old fashioned way’...
the ‘old fashioned way’...


... who is this again?
• the world’s largest professional network
• more than 157 million registered users
• over two new members every second
what it’s all about:

• on-line community for professionals
• business development, networking and connecting
• sharing best practice and learning
• finding a job
• creating a human face for your organisation
• contacts management system
getting started - getting 100% profile
getting started - getting 100% profile

          8 steps to get there

it’s all about optimising your profile for
                  search
• with 100% profile you will be 40% more likely to
  show up in searches
• with 100% profile you will be 40% more likely to
  show up in searches
• LinkedIn profile pages always rank highly in google
• remember – keywords!
step 1 – photo: smile!
step 1 – photo: smile!


                         step 2 – headline
                         describe what you do!
step 3 – summary
keywords!
step 3 – summary
 keywords!




call for action
opitmisation is key
step 4 – most up-to-date
position with description
and 2 past positions
step 5 – 5 or more skills
step 5 – 5 or more skills




step 6 – education
step 7 – industry
and postcode
step 8 – 50 or more connections
step 8 – 50 or more connections

tips to develop your network…


1 - connect with your existing contacts – import your address book
step 8 – 50 or more connections

tips to develop your network…


1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
step 8 – 50 or more connections

tips to develop your network…


1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
    connections, industries and regions
step 8 – 50 or more connections

tips to develop your network…


1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
    connections, industries and regions
4 - send back a short acknowledgement when someone agrees to
    connect
step 8 – 50 or more connections

tips to develop your network…


1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
    connections, industries and regions
4 - send back a short acknowledgement when someone agrees to
    connect
5 - follow companies of interest and connect with their employees
step 8 – 50 or more connections

tips to develop your network…


1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
    connections, industries and regions
4 - send back a short acknowledgement when someone agrees to
    connect
5 - follow companies of interest and connect with their employees
6 - add a LinkedIn link/button to your email signature
step 8 – 50 or more connections

tips to develop your network…


1 - connect with your existing contacts – import your address book
2 - use the add connections page to connect with new people
3 - find people in your groups and target 2nd and 3rd degree
    connections, industries and regions
4 - send back a short acknowledgement when someone agrees to
    connect
5 - follow companies of interest and connect with their employees
6 - add a LinkedIn link/button to your email signature
•a quite useful feature!
•a quite useful feature!
•people you may know...
• the more
  recommendations you
  receive, the better your
  ranking
• give recommendations
  too!

• develops trust and
  promote expertise and
  reputation
• a mix of colleagues,
  clients, partners and
  suppliers
• plus, it’s a real ego
  booster! share the love!
• proactive networking can increase leads
• proactive networking can increase leads
• review your network and groups and send short and friendly
  messages introducing yourself and how you can help them
  or their network
• proactive networking can increase leads
• review your network and groups and send short and friendly
  messages introducing yourself and how you can help them
  or their network
• do not attempt to hard sell
• proactive networking can increase leads
• review your network and groups and send short and friendly
  messages introducing yourself and how you can help them
  or their network
• do not attempt to hard sell
• offer to make introductions from your network
• proactive networking can increase leads
• review your network and groups and send short and friendly
  messages introducing yourself and how you can help them
  or their network
• do not attempt to hard sell
• offer to make introductions from your network
• follow up and make calls – get offline and face-to-face!
•can be viewed by your 1st degree connections
 and group members following you
• share interesting information – KISS – more from Jon!
• familiarise yourself with your settings
• get the most of the features available!
make sure you are
                                            searchable and open to
                                               incoming emails!



• familiarise yourself with your settings
• get the most of the features available!
link to your twitter
                                        account



                                              make sure you are
                                            searchable and open to
                                               incoming emails!



• familiarise yourself with your settings
• get the most of the features available!
• monitor the visibility of your profile
• premium account – allow you to see more
• monitor the visibility of your profile
• premium account – allow you to see more
• monitor the visibility of your profile
• premium account – allow you to see more
question

now you have a 100% profile...
question

now that you have a 100% profile...

... how linkedin can raise your profile, increase brand
awareness and get leads?

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LinkedIn Good Foundations

  • 2. the ‘old fashioned way’... ... who is this again?
  • 3. • the world’s largest professional network • more than 157 million registered users • over two new members every second
  • 4. what it’s all about: • on-line community for professionals • business development, networking and connecting • sharing best practice and learning • finding a job • creating a human face for your organisation • contacts management system
  • 5. getting started - getting 100% profile
  • 6. getting started - getting 100% profile 8 steps to get there it’s all about optimising your profile for search
  • 7. • with 100% profile you will be 40% more likely to show up in searches
  • 8. • with 100% profile you will be 40% more likely to show up in searches • LinkedIn profile pages always rank highly in google • remember – keywords!
  • 9.
  • 10. step 1 – photo: smile!
  • 11. step 1 – photo: smile! step 2 – headline describe what you do!
  • 12. step 3 – summary keywords!
  • 13. step 3 – summary keywords! call for action
  • 15. step 4 – most up-to-date position with description and 2 past positions
  • 16. step 5 – 5 or more skills
  • 17. step 5 – 5 or more skills step 6 – education
  • 18. step 7 – industry and postcode
  • 19. step 8 – 50 or more connections
  • 20. step 8 – 50 or more connections tips to develop your network… 1 - connect with your existing contacts – import your address book
  • 21. step 8 – 50 or more connections tips to develop your network… 1 - connect with your existing contacts – import your address book 2 - use the add connections page to connect with new people
  • 22. step 8 – 50 or more connections tips to develop your network… 1 - connect with your existing contacts – import your address book 2 - use the add connections page to connect with new people 3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions
  • 23. step 8 – 50 or more connections tips to develop your network… 1 - connect with your existing contacts – import your address book 2 - use the add connections page to connect with new people 3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions 4 - send back a short acknowledgement when someone agrees to connect
  • 24. step 8 – 50 or more connections tips to develop your network… 1 - connect with your existing contacts – import your address book 2 - use the add connections page to connect with new people 3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions 4 - send back a short acknowledgement when someone agrees to connect 5 - follow companies of interest and connect with their employees
  • 25. step 8 – 50 or more connections tips to develop your network… 1 - connect with your existing contacts – import your address book 2 - use the add connections page to connect with new people 3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions 4 - send back a short acknowledgement when someone agrees to connect 5 - follow companies of interest and connect with their employees 6 - add a LinkedIn link/button to your email signature
  • 26. step 8 – 50 or more connections tips to develop your network… 1 - connect with your existing contacts – import your address book 2 - use the add connections page to connect with new people 3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions 4 - send back a short acknowledgement when someone agrees to connect 5 - follow companies of interest and connect with their employees 6 - add a LinkedIn link/button to your email signature
  • 27. •a quite useful feature!
  • 28. •a quite useful feature!
  • 29. •people you may know...
  • 30. • the more recommendations you receive, the better your ranking • give recommendations too! • develops trust and promote expertise and reputation • a mix of colleagues, clients, partners and suppliers • plus, it’s a real ego booster! share the love!
  • 31. • proactive networking can increase leads
  • 32. • proactive networking can increase leads • review your network and groups and send short and friendly messages introducing yourself and how you can help them or their network
  • 33. • proactive networking can increase leads • review your network and groups and send short and friendly messages introducing yourself and how you can help them or their network • do not attempt to hard sell
  • 34. • proactive networking can increase leads • review your network and groups and send short and friendly messages introducing yourself and how you can help them or their network • do not attempt to hard sell • offer to make introductions from your network
  • 35. • proactive networking can increase leads • review your network and groups and send short and friendly messages introducing yourself and how you can help them or their network • do not attempt to hard sell • offer to make introductions from your network • follow up and make calls – get offline and face-to-face!
  • 36. •can be viewed by your 1st degree connections and group members following you • share interesting information – KISS – more from Jon!
  • 37. • familiarise yourself with your settings • get the most of the features available!
  • 38. make sure you are searchable and open to incoming emails! • familiarise yourself with your settings • get the most of the features available!
  • 39. link to your twitter account make sure you are searchable and open to incoming emails! • familiarise yourself with your settings • get the most of the features available!
  • 40. • monitor the visibility of your profile • premium account – allow you to see more
  • 41. • monitor the visibility of your profile • premium account – allow you to see more
  • 42. • monitor the visibility of your profile • premium account – allow you to see more
  • 43. question now you have a 100% profile...
  • 44. question now that you have a 100% profile... ... how linkedin can raise your profile, increase brand awareness and get leads?