The document provides tips for using LinkedIn to raise a company's profile and generate leads. It recommends developing a social media strategy with clear objectives and target audiences. Companies should leverage their employees' LinkedIn profiles to boost their own company page and presence online. The document also discusses using LinkedIn groups, answers, advertising, and premium services to engage others, position the company as an industry expert, and ultimately connect with decision makers and potential leads. The overall goal is to participate actively on LinkedIn in a non-salesy manner.

1. now that you have a 100% profile...
... how can linkedin can raise your profile, increase brand
awareness and get leads?

2. what is your strategy?
• develop a social media marketing mindset
• set objectives – SMART (specific, measurable,
achievable, realistic, timed)
• set target audiences – who are you trying to speak to?
• social media is about engaging and participating, not
interrupting
• first step is to spend some time listening
• very important – be responsive without being too
salesy

3. • company page... another point of contact!
• human face to your organisation
• 2 million businesses have company pages

4. • a lot of you guys are already on there...not a bad start

5. lots more you can do!

6. goals?
consistent message across the company
get the most out of employees’ expertise

7. spread the word!
use them!
• leverage your employees to increase your reach
and use your company profile page as a hub
• just like real life, employees represent your
company
• anyone looking at your employees...will
probably look at your company page

8. they can be branded!

9. the overview page – look at those lovely smiling employees
use your employees to boost your company reach, develop
an online brand image and establish your credentials on
linkedin
The more employees on linkedin, the more presence you have
online

10. keep your fans and employees updated!
new content = good

11. products and services tab – available to all companies
get recommendations

12. it’s a first port of call for anyone looking at your company
on linkedin

13. groups... make lots of lovely friends!
shared interests bring people together... which is why it’s important to do
all the stuff leticia told you...
it’s really just one big networking meeting... but online

14. you’re allowed 50... join ‘em!

15. after you figure out what you want to be doing.....
...find the right people... use the group stats
feature

17. found a group you like?
...start getting involved

18. making connections
use your off-line networking skills, be approachable and
join in the conversation
...no hard sell! don’t do it!

19. all sorts of stuff out there... just make sure you listen
and find the right tone of voice... remember, it’s SOCIAL

21. ask a question...

22. ...or impart some wisdom... it all brings interaction

23. the aim is to become a ‘top influencer’
• get there by being active in groups
• it’s not about how much you post, it’s about how much response you
get from your posts
get up there!

24. before long you should be connecting with decision makers and
influencers all over the shop...
get those leads!

25. where do you want to position your company?
always keep your targets and goals in mind (be SMART)

26. linkedin answers – another rather handy resource
browse by
category

27. • answer questions and share your wisdom
• give a good impression of your organisation – this is where to be
serious!
become an
expert...boost
your brand image

28. if you answer well, the person who started a question can then
select who has the ‘best answer’
remember...
...aim is to get
people to look
at your profile
and/or the
company
page...

29. ...goes back to your profile

31. other features...

32. skills and expertise (what leticia talked about earlier)

33. the more optimised you are, the more visible you and your
company are

34. linkedin advertising
• very targeted
• uses ‘skills’
• appears only on relevant members’ pages when they log in
• CPC or CPM

35. estimated audience

36. apps on your profile! have a play and spruce it all up

37. linkedin premium
• more specific targeting
• contact people outside your network directly
• see full profiles of people within 3 degrees of connection and from
groups

38. remember...
• ALWAYS keep in mind what you want from your strategy
• it’s never a hard sell!