3. NOISY LITTLE MONKEY
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in professional, financial and legal service sectors
SEARCH & SOCIAL MEDIA MARKETING
Winner: Best Innovation
Finalist: Best Recruitment Campaign
8. WHAT IS SOCIAL MEDIA MARKETING?
• Social media marketing refers to the process of gaining traffic
or attention through social media sites.
• Social media often feeds into the discovery of new content
such as news stories, and “discovery” is a search activity.
• Social media can also help build links that in turn support into
SEO efforts.
http://searchengineland.com/guide/what-is-social-media-marketing
9. WHAT IS SOCIAL MEDIA MARKETING?
• Sharing ‘insider info’
• Is part of your customer service offering
• Is part of your marcoms
• Contributes to the community
@MrJonPayne
DONE WELL
26. SET UP YOUR COMPANY PAGE
• Google+ - Get Google love + visitor traffic
http://goo.gl/rQ3Io
• Twitter – Get Google love + visitor traffic
http://goo.gl/tC0UI
• Facebook – Get Bing love + visitor traffic
http://goo.gl/XxqLk
• Pinterest – Get Google / Bing love + visitor traffic
http://goo.gl/w6IFt
• LinkedIn – Get visitor traffic
http://goo.gl/1UxKv
@MrJonPayne
USE ONES WHICH GIVE YOU DOUBLE
28. WORK OUT YOUR TONE OF VOICE
• What do we want from social media?
• Who are your audience?
• What do my audience want?
• Who do they trust?
– How can we get them to share our content?
• What does that mean for my writing style?
– (edgy, chatty, professional, informal?)
• From a brand perspective how do we work it?
• Who is empowered to do this?
• How do we deal with negative comments?
Don’t feed the trolls!
STYLE GUIDE KICK OFF QUESTIONS