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Game-planning
for big news events
  Nine tips from the Mercury News


           Kevin Wendt, AME
       Jonathon Berlin, senior editor
         SND QUICK COURSE | FRESNO, SEPT. 15, 2007
1st
                      inning

   Put the plan in
planned news event

     Kevin Wendt, AME | Jonathon Berlin, senior editor
          SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Realized at home run 754
 we needed a better plan



  Kevin Wendt, AME | Jonathon Berlin, senior editor
       SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Bonds plan:
        Budget of stories, graphics
    Photo planned and tested remotes
         Graphics dove in early
             Plan for space
        Time given for predesign
Became much more focused as event closed in


             Kevin Wendt, AME | Jonathon Berlin, senior editor
                  SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Walsh plan:
     Budget of stories for special section
Graphics and interactives worked ahead of time
         Photos edited ahead of time
          Design done ahead of time
        Edited hard up until deadline


              Kevin Wendt, AME | Jonathon Berlin, senior editor
                   SND QUICK COURSE | FRESNO, SEPT. 15, 2007
2nd
                  inning

Pre-design
    Barry Bonds 755



 Kevin Wendt, AME | Jonathon Berlin, senior editor
      SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Wanted every element
 to add information
 Kevin Wendt, AME | Jonathon Berlin, senior editor
      SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Pre-design:
Graphics and breakouts started early
Wanted every element to add value
    Worked with photo up front
Edited early drafts of main elements
 Were willing to change on deadline


         Kevin Wendt, AME | Jonathon Berlin, senior editor
              SND QUICK COURSE | FRESNO, SEPT. 15, 2007
3rd
                    inning

Deadilne design
      Barry Bonds 756




   Kevin Wendt, AME | Jonathon Berlin, senior editor
        SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Deadline design:
Brought in extra help, design & editing
          Divided up duties
Edited until the last possible moment
   Stopped ourselves throughout
            to push harder


           Kevin Wendt, AME | Jonathon Berlin, senior editor
                SND QUICK COURSE | FRESNO, SEPT. 15, 2007
4th
                    inning

Pre-design and
deadline design
               Bill Walsh


   Kevin Wendt, AME | Jonathon Berlin, senior editor
        SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Pre and deadline design:
 Modified our plan to fit the news
Pushed hard to add polish and flair
Took advantage of work we’d done



         Kevin Wendt, AME | Jonathon Berlin, senior editor
              SND QUICK COURSE | FRESNO, SEPT. 15, 2007
5th
                      inning

The done-in-advance
  special section
               Bill Walsh


     Kevin Wendt, AME | Jonathon Berlin, senior editor
          SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Done-in-advance special section:
Gave graphics and design enough time to get it done
       Scheduled time on back end to tweak
 Took care in booking the section, creating a feel
  Took care in editing things so they fit together


                 Kevin Wendt, AME | Jonathon Berlin, senior editor
                      SND QUICK COURSE | FRESNO, SEPT. 15, 2007
6th
                     inning

Deadline section:
 pick your spots
                Bonds 756


    Kevin Wendt, AME | Jonathon Berlin, senior editor
         SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
On-deadline special section:
   Pushed aggressively for the best idea
      Built on a plan already in place
Used new and old content to our best ability
       Tried to capture the moment
  Figured out how to get the work done


             Kevin Wendt, AME | Jonathon Berlin, senior editor
                  SND QUICK COURSE | FRESNO, SEPT. 15, 2007
7th
                      inning

Graphics: all about
 working ahead
       Bonds and Walsh


     Kevin Wendt, AME | Jonathon Berlin, senior editor
          SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Staff research
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
         Staff research
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Clerk kept AME | Jonathon Berlin, senior editor
                 track of all HR’s
    Kevin Wendt,
            SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
At-batAME | Jonathon Berlin,Youtube.
             info from senior editor
Kevin Wendt,
   SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
HR infoWendt, AMEwww.baseball-
    Kevin from | Jonathon Berlin, senior editor

        reference.com
             SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Graphics:
   Planned specific graphics in advance
Did research and verified sources in advance
   Tweaked and edited up until deadline



             Kevin Wendt, AME | Jonathon Berlin, senior editor
                  SND QUICK COURSE | FRESNO, SEPT. 15, 2007
8th
                  inning


 Interactives: Also
about working ahead
      Bonds and Walsh


      Kevin Wendt, AME | Jonathon Berlin, senior editor
           SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Created an |experience.
  Kevin Wendt, AME Jonathon Berlin, senior editor
          SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Podcast plusAME | Jonathon Berlin, senior editor
                  pix plus graphics
     Kevin Wendt,
             SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Multimedia| Jonathon Berlin,way.
                  all the senior editor
 Kevin Wendt, AME
        SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Interactives:
Planned (most of ) them from the start
    Allocated info-gathering time
    Allocated programming time



          Kevin Wendt, AME | Jonathon Berlin, senior editor
               SND QUICK COURSE | FRESNO, SEPT. 15, 2007
9th
                      inning

  Priority: great
use of photography
       Bonds and Walsh


     Kevin Wendt, AME | Jonathon Berlin, senior editor
          SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Less thanWendt, AME | Jonathonwith Walsh
             a minute Berlin, senior editor
       Kevin
            SND QUICK COURSE | FRESNO, SEPT. 15, 2007
GreatKevin Wendt,from theBerlin, senior editor
       find AME | Jonathon archives.
            SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Tilt-shift technique. editor
 Kevin Wendt, AME | Jonathon Berlin, senior
      SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Creative remote.
Kevin Wendt, AME | Jonathon Berlin, senior editor
     SND QUICK COURSE | FRESNO, SEPT. 15, 2007
PlayingKevin Wendt,placement and size.
        with AME | Jonathon Berlin, senior editor
               SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Space and time AME | Jonathon“closer” image
                     for the Berlin, senior editor
        Kevin Wendt,
                SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Photography:
        Design, graphics and photo
       communicated from the start
  Looked for ways to capture the moment
Ripped up pages multiple times to get it right
        Smart use of archive images
          Gave space for photos


              Kevin Wendt, AME | Jonathon Berlin, senior editor
                   SND QUICK COURSE | FRESNO, SEPT. 15, 2007
Game
over
 Any
  ?’s

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Barry Bonds and Bill Walsh coverage at the Mercury News

  • 1. Game-planning for big news events Nine tips from the Mercury News Kevin Wendt, AME Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 2. 1st inning Put the plan in planned news event Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 3. Realized at home run 754 we needed a better plan Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 4. Bonds plan: Budget of stories, graphics Photo planned and tested remotes Graphics dove in early Plan for space Time given for predesign Became much more focused as event closed in Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 5. Walsh plan: Budget of stories for special section Graphics and interactives worked ahead of time Photos edited ahead of time Design done ahead of time Edited hard up until deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 6. 2nd inning Pre-design Barry Bonds 755 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 7. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 8. Wanted every element to add information Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 9. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 10. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 11. Pre-design: Graphics and breakouts started early Wanted every element to add value Worked with photo up front Edited early drafts of main elements Were willing to change on deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 12. 3rd inning Deadilne design Barry Bonds 756 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 13. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 14. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 15. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 16. Deadline design: Brought in extra help, design & editing Divided up duties Edited until the last possible moment Stopped ourselves throughout to push harder Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 17. 4th inning Pre-design and deadline design Bill Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 18. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 19. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 20. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 21. Pre and deadline design: Modified our plan to fit the news Pushed hard to add polish and flair Took advantage of work we’d done Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 22. 5th inning The done-in-advance special section Bill Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 23. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 24. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 25. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 26. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 27. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 28. Done-in-advance special section: Gave graphics and design enough time to get it done Scheduled time on back end to tweak Took care in booking the section, creating a feel Took care in editing things so they fit together Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 29. 6th inning Deadline section: pick your spots Bonds 756 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 30. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 31. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 32. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 33. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 34. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 35. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 36. On-deadline special section: Pushed aggressively for the best idea Built on a plan already in place Used new and old content to our best ability Tried to capture the moment Figured out how to get the work done Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 37. 7th inning Graphics: all about working ahead Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 38. Staff research Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 39. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 40. Kevin Wendt, AME | Jonathon Berlin, senior editor Staff research SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 41. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 42. Clerk kept AME | Jonathon Berlin, senior editor track of all HR’s Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 43. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 44. At-batAME | Jonathon Berlin,Youtube. info from senior editor Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 45. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 46. HR infoWendt, AMEwww.baseball- Kevin from | Jonathon Berlin, senior editor reference.com SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 47. Graphics: Planned specific graphics in advance Did research and verified sources in advance Tweaked and edited up until deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 48. 8th inning Interactives: Also about working ahead Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 49. Created an |experience. Kevin Wendt, AME Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 50. Podcast plusAME | Jonathon Berlin, senior editor pix plus graphics Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 51. Multimedia| Jonathon Berlin,way. all the senior editor Kevin Wendt, AME SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 52. Interactives: Planned (most of ) them from the start Allocated info-gathering time Allocated programming time Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 53. 9th inning Priority: great use of photography Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 54. Less thanWendt, AME | Jonathonwith Walsh a minute Berlin, senior editor Kevin SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 55. GreatKevin Wendt,from theBerlin, senior editor find AME | Jonathon archives. SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 56. Tilt-shift technique. editor Kevin Wendt, AME | Jonathon Berlin, senior SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 57. Creative remote. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 58. PlayingKevin Wendt,placement and size. with AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 59. Space and time AME | Jonathon“closer” image for the Berlin, senior editor Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
  • 60. Photography: Design, graphics and photo communicated from the start Looked for ways to capture the moment Ripped up pages multiple times to get it right Smart use of archive images Gave space for photos Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007