Simple Techniques To Make Your Message Stand Out
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Have people 'get your message' faster and easier by having it accessible at multiple levels.
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Simple Techniques To Make Your Message Stand Out
- 1. Simple techniques to make your message StandOut Jon Barrett
- 2. Our minds have to filter out everything that is irrelevant
- 3. Message???? Information Your audience's mind is constantly filtering out the irrelevant to understand ‘your message’
- 4. You need to make it easier for the minds of your audience Because… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved
- 5. Transform your audience from this… To this… By making it easier on their minds
- 6. Give the mind multiple levels to access information
- 7. In which graph is it easier to see the message? Top 15% Overall Performance KPI%
- 8. Two levels of information… Primary… arrow/’Top 15%’, Secondary… numbers Top 15% Overall Performance KPI%
- 9. Use intuitive colours to make conclusions leap off the page, plus numbers to support it…
- 10. The conclusion of a complex matrix can be quickly appreciated… Lindsey Mills BA (Hons) IT & Psychology
- 11. Initial conclusions can be quickly understood, drill into the text for supporting information
- 12. Using intuitive scoring methods (like eBay/Amazon) can make conclusions readily understood
- 13. Combining colours with star ratings allow primary and secondary outcomes to be easily seen
- 14. Text size can be used to differentiate primary and secondary levels…
- 15. Colour and text size combined for three levels of info…
- 16. Stand out by making your message clear…
- 17. …and you will find that your audiences will be more interested in what you have to say Jon Barrett