2. TARGET MARKET AND GOALS
• Target Market
• Wealthy middle aged
people
• Bloggers
• Goals
• Get people talking about
the car
• Make people think of
• class http://aclassyblog.com/wp-
content/uploads/2012/08/rollsroycephantomcoupeaviator6-589x392.jpg
3. BUDGET
• $750,000 per month
Agency Costs $150,00-200,000
Blogging $100,000
Google AdWords $350,000-$400,000
Twitter $50,000-$100,000
4. AGENCY WORK
• Blogging
• Putting together creative work for campaign
• Setting up Google AdWords
• Finding a blogger
5. HOW TO MARKET
• Blogs
• Google
AdWords
• Twitter
https://twitter.com/images/resources/twitter-bird-white-on-blue.png
6. BLOGS
• What to blog about?
• Release dates
• Specifics of car
• Celebrities
• Videos
• Pictures
7. GOOGLE ADWORDS
Rolls Royce Rolls Royce Cars
Be Luxurious March 5, 2013
The New Wraith The Wraith Is Here
www.rollsroyce.com www.rollsroyce.com
8. TWITTER
• What to post?
• Release dates
• Videos
• Pictures
• Contests
9. TO FINISH…
• Market to wealthy and middle aged people
• Budget of $750,000 per month
• Get the word out with:
• Twitter
• Blogs
• Google AdWrods