1. Keeping Your Ducks in a Row with Your
SEO
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2. As an SEO company who serves a lot of different types of customers, we see a wide
array of websites. We see websites with a lot of SEO elements, a few search engine
optimisation elements, and we see websites that have been haphazardly thrown
together with little regard for how Google and other search engines will view the
site. Keeping your ducks in a row with SEO will help you maximise potential of being
ranked organically for the words and phrases your prospective customers are looking
for and the right approach can also help you get the traffic that lands on your pages to
follow your desired call to action as well.
There are some basics that help you dramatically with your SEO. Consistency and a
thorough approach do make a difference to how fast you get indexed and to how your
potential audience might respond to your site. Why discount them when there’s only a
minimal amount of work required to meet these guidelines that could have a really
positive impact on how your site is viewed
by search engines?
Here are a few of those ducks that you
should line up:
 Permalink structure – The sorts of
links you use do make a difference
to your SEO.
 Page Title – What’s each page
about? Search engines need to know
and a consistent and succinct way of
describing this is important.
 Descriptions – Why should people
click that page? What will it do for
them? Search engines will notice as
well.
 Keywords – Keyword focus is an integral part of an SEO campaign.
 Robot txt – Search engine spiders need to know how to treat each page on the
site. You do have the power to direct them.
 XML Sitemaps – Get your page read faster and with clarity.
 Heading Tags – These elements can increase perceived relevancy as well as help
your page aesthetics.
These are just a few of the areas an SEO consultant will look at. Do you know how to
manage each of these areas? If not, an SEO company could help you fix your old site,
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3. set standards for ongoing development, and / or help you with a brand new site that’s
designed for optimal results with search engines and clients.
Many of these elements are important to the search engines but they’re also important
to the people surfing through those search engine results pages. Many elements of your
SEO will do more than get you listed on search engine results pages — they’ll help
people decide whether or not they actually want to click that result to see what’s on
your page.
A solid SEO strategy can help you revamp and optimise your existing site, can help you
on an ongoing basis as you expand your website, and can be a great way to hit the
ground running when you launch a brand new website.
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