Jones how to use google analytics part 3

How
to
Use

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Posi/velyAwesomeVA@wordpress.com 1

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Welcome
to
Part
3
of
our
series!

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@
What
can
I
expect
from
Google

Analy/cs
(GA)?

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@
Google
Analy/cs
give

OBJECTIVE
measures!

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@
GA
reports
are
composed
of

graphs
and
numbers

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@
Why
do
I
need
to
know

the
numbers
and
graphs?

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story
@
Numbers
and
graphs
help
you

SEE
reality
clearly

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story
@
Numbers
and
graphs
provide

measurement
of
performance

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@
-‐
If
you
can't
measure

something,
you
can't

understand
it.

-‐
If
you
can't
understand
it,

you
can't
control
it.

-‐
If
you
can't
control
it,

you
can't
improve
it.”

H.
James
Harrington

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@
"What
gets
measured

gets
done,

what
gets
measured
and

fed
back
gets
done
well,

what
gets
rewarded
gets

repeated.”

John
E.
Jones

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story
@
Not
yet
convinced
if
you
need

Google
Analy/cs?

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@
There’s
ONE
way
to
ﬁnd
out…

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@
Are
you
up
for
a
TEST?

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@
You
only
need
to
answer
a
few

ques/ons…

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@
How
well
do
you
know
your

website
visitors?

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@
Do
you
know
how
many
visitors

did
your
website
have
TODAY?

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story
@
Do
you
know
if
you
have
visitors

from
Asia,
Antar/ca,
or
Europe?

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@
If
your
readers
are
from
Asia,

do
you
know
which
part
of
Asia?

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@
Do
you
know
which
browser

they
used
to
go
to
your
site?

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story
@
Do
you
know
where
your
traﬃc

is
coming
from?

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story
@
Do
you
know
which
of
your

posts
did
they
love
the
most?

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my
story
@
How
can
you
sell
to
your
visitors

if
you
do
not
know
them?

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story
@
You
said
you
know
some
of
the

answers….
BUT…

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@
How
sure
are
YOU

of
your
answers?

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story
@
Do
you
want
to
have
the

RIGHT
ANSWERS?

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@
NOW,
are
YOU
ready
to
see

some
of
the
GA
reports?

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story
@
In
your
browser,
type

h^p://www.google.com/analy/cs

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@
Click
“Sign
In”
and
enter
your

details

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story
@
Click
on
the
name
of
your
website

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@
Click
the
name
of
your
site
again

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story
@
You
will
see
your
Dashboard

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story
@
Looks
familiar
right?

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story
@
By
this
/me,
you
should
have

overcome
your
fear
of
numbers
right?

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story
@
Just
relax
and
enjoy
the
learning

process!

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story
@
Now,
back
to
your
Dashboard

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story
@
No/ce
the
led
side?

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story
@
Zoomed
in
image

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@
Each
of
these
main
tabs
contain

reports
about
your
website
(w/
blue
icons)

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story
@
For
reports
about
your
visitors,
you

have
“Audience”

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story
@
For
reports
about
your
ad

campaigns,
you
have
“Adver/sing”

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story
@
Google
Analy/cs
have
diﬀerent

reports
about
your
site!

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story
@
Remember
our
li^le
test
earlier???

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my
story
@
How
well
do
you
know
your

website
visitors?

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my
story
@
Let’s
ﬁnd
out
the
RIGHT
answers!

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my
story
@
Ques/on:
Do
you
know
how
many

visitors
did
your
website
have

TODAY?

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story
@
Click
“Audience”

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story
@
A
drop
down
panel
will
appear!

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story
@
Again,
each
tab
has
a
report
on

audience
behavior
on
your
site!

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story
@
Now,
you
click
“Overview”

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story
@
You
will
see
“Overview”

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story
@
Mouse
over
the
date
to
see
your

number
of
visitors
on
that
day!

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my
story
@
Ques/on:

Do
you
know
if
you

have
visitors
from
Asia,
Antar/ca,

or
Europe?

Read
my
story
@
Click
“Audience”

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story
@
Are
you
curious
where
your

readers
are
coming
from?

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story
@
Click
“Demographics”

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story
@
This
is
what
you
will
see!

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my
story
@
This
website
has
readers
in
the

Philippines,
US,
Canada
and
UAE

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my
story
@
Now
drill
down
and
ask,
which

states
in
the
US
are
my
readers

coming
from?

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story
@
Click
on
“United
States”

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story
@
You
will
see
the
map
where
your

readers
are…

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story
@
Scroll
down
and
you
will
see

speciﬁc
ﬁgures
per
state

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story
@
Ques/on:

Do
you
know
which

browser
they
used
to
go
to
your
site?

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story
@
Click
“Technology”

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story
@
A
drop
down
panel
will
appear

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story
@
Click
“Browser
&
OS”

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story
@
You
will
see
this
screen

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story
@
Scroll
down
and
you
will
see
this…

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story
@
This
means
that
many
of

your
visitors
use
Chrome

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story
@
If
you
prefer
a
pie
chart,
you
can

see
one
on
the
right
side

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story
@
Are
you
curious
if
they
used
a

mobile
device
to
view
your
site?

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story
@
Click
“Mobile”

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story
@
A
drop
down
panel
will
appear

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story
@
Click
“Overview”

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story
@
Now
you
know
the
answer!

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story
@
No/ce
the
boxes
on
the
upper

right
hand?

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story
@
You
can
choose
the
type
of
chart

that
you
want!

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story
@
If
you
want
just
numbers
and
no

chart,
click
the
box
with
rows

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story
@
Numbers
are
all
that
you
will
see!

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story
@
To
see
a
pie
chart,

click
the
round
box

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story
@
Viola!
A
pie
chart!

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story
@
Want
a
bar
chart?

Click
the
tab
with
bars

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story
@
Now,
you
have
bar
chart!

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story
@
Ques/on:

Do
you
know
where
you

traﬃc
is
coming
from?

Read
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story
@
Go
back
to
the
main
tabs
on
the

led
side
(with
blue
icons)

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story
@
Click
“Traﬃc
Sources”

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story
@
A
drop
down
panel
will
appear

Read
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story
@
Click
“Sources”

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story
@
A
drop
down
panel
will
appear

Read
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story
@
Click
“All
Traﬃc”

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story
@
You
will
see
your
sources
of
traﬃc!

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story
@
Ques/on:

Do
you
know
which
of

your
posts
did
they
love
the
most?

Read
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story
@
Click
“Content”

Read
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story
@
A
drop
down
panel
will
appear

Read
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story
@
Click
“Site
Content”

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story
@
Another
drop
down
panel
will

appear

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story
@
Click
“All
Pages”

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story
@
You
will
see
your
top
posts!

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story
@
Click
“Site
Speed”

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story
@
A
drop
down
panel
will
appear

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story
@
Click
“Overview”

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story
@
You
will
see
this
info…

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@
One
reason
why
you
may
have

less
visitors
is
because
it
takes
long

for
your
page
to
load

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story
@
Hoorraaayyy!

You
now
have
the

RIGHT
ANSWERS

about
your
website!

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story
@
Bear
in
mind
that

what
we
have
explored
is
just

the
/p
of
the
iceberg!

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story
@
Just
click
on

the
diﬀerent
reports
to
learn
more

about
your
website!

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story
@
Hope

YOU

had
a

Posi/vely

Awesome

Learning

Experience!!!

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story
@
Big
Thanks

h^p://www.flickr.com/photos/

h^p://flickrcc.bluemountains.net/

h^p://www.fotopedia.com/

h^p://search.crea/vecommons.org/

h^p://www.flyte.biz/

h^p://support.google.com/googleanaly/cs

/

Jones how to use google analytics part 3

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