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Ibm integrated new intelligence solutions 2011
1.
Friedel Jonker –
Software Client Leader –Travel & Transport IBM´s Integrated New Intelligence Solutions to drive Business Value CXO Version 2011/05/26, 57 Slides © 2011 IBM Corporation
2.
Willkommen zu einem
intelligenten Jahrzehnt Wellcome to the century of Intelligence Vision 1995 Realität 2011 2 © 2011 IBM Corporation
3.
To enter new
dimensions: Leading not Managing Informations. Plan to achieve your Vison. Get new Insights by predictive Analytics. Forecast Chances and Risks. Achieve higher Corporate Performance by collapsing the time from Information to Business Value. That IBM´s defintion of New Intelligence. Quelle: Welt der Wunder 11/2010 A smarter World drives New Intelligence New Intelligence Infrastructures & Applications drives a smarter World In neue Dimensionen vordringen: Effiziente Verwaltung von Informationen. Tiefe Einblicke durch Analysen. Prognostizieren und bewerten von Chancen und Risiken. Schnellere und bessere Entscheidungen. Das verstehen wir unter New Intelligence. 3 © 2011 IBM Corporation
4.
Quelle: Welt der
Wunder 11/2010 The new formula of success for THE NEW PIONEERS of the intelligent enterprise in the GLOBAL REALTIME INFORMATION Age is: Business Value = TINT(TDI + TBI + TSI + TMI) with TINT=Trusted Integration TDI=Trusted Data Intelligence TBI=Trusted Business Intelligence TSI=Trusted Social Intelligence TMI=Trusted Marketing Intelligence 4 © 2011 IBM Corporation
5.
Agenda
● The Job of the Board ● Integrated Master Data Management ● Mobile Business Intelligence ● 360 Degreee Customer View, Segmentation and Interaction ● Social Media & Branding ● Smarter Commerce & Pricing Attachement: IBM Integrated Reference Architecture –Banking Example 5 © 2011 IBM Corporation
6.
The Job of
the Board 6 © 2011 IBM Corporation
7.
The Job of
the Board The CEO (Creative, Enthsuiastic and Openminded) of today and tommorrow will be obliged to consider more information from a greater number of sources, in order to synthesize variegated data into a sensible and logical world view that will facilitate the design of world winning strategies. KF Korn/Ferry 21st Century Report 7 © 2011 IBM Corporation
8.
CEOs citing creativity
as a top leadership quality provided new insights into leading in the new economic environment “We do everything to simplify our business, but at the same time need to manage increasing external complexity - for example, with our customers and partners.” CEO, Public Sector Organization, Czech “The magic of our industry - you enter Republic the shop with money and you leave with a piece of paper (......). The main problem of financial crisis is lack of transparency.” CEO in a bank, Slovakia Global thinking enables the best assessment of risks, you can meet in developing your business. Deputy General Director, Telecommunications, Russia Quelle: IBM Global CEO Study 2010; n (1541) 8 © 2011 IBM Corporation
9.
CEOs can Breakaway
and Sustain Advantage with IBM´s Integrated New Intelligence Solutions IBM´s New Intelligence Maturity Breakaway •Customer and • Real-time analytics Partner Collaboration • Integration of external collective •Business •Flexibility in Process internal Integration processes Business •Process Differentiating •Contextual Business Automation rules Operations and •Pattern-recognition •Task Workflow Integration How the business (eg, ERP) •Master Data Management Competitive •Metrics applies information to •Workgroup Design •Dashboards/Scorecards achieve its goals • Policies •SOPs • Biz Processes •Data Warehouses •Command Foundational •Data Governance • Organization and control •Task •Production reporting automation Heroics •Spreadsheets •Extracts Information and Analytics How the business manages information and learns from it 9 © 2011 IBM Corporation
10.
CEOs can extend
Consumer Insight To an Integrated New Intelligence Solution To Drive Business Value Smarter Business Commerce & Pricing Value For a richer and deeper analysis of data – its investment and impact on the bottom line 360 Degree Customer View, Segmentation & Interaction Social Media and Branding Integrated Master Data Management Mobile Business Intelligence © 2011 IBM Corporation
11.
Integrated Master
Data Management 11 © 2011 IBM Corporation
12.
Can you trust
your information? 12 © 2011 IBM Corporation
13.
Information architecture is
evolving Dynamically Deliver Disconnected Silos Master Information of Information People, Processes, Applications Rich Standards, Integrated Master Data Mangem. Integrated Master Data Mangem. Flexible Architecture Repositories, Applications 70% of people’s time 60%+ of CEOs say they 5X More Value can be spent finding need to do a better job creation by organizations relevant information leveraging information effective at using information Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, 2006 13 © 2011 IBM Corporation
14.
Integrated Master Data
Management Selected Client References Trust and use your information efficiently by creating and managing One Single Version of Truth. Short solution description Today often the same information resides in different systems with different quality and different actuality. This causes data inconsistences resulting in wrong business decisions. With IBM´s intelligent integrated Information on Demand solution stack CXOs will be able to establish data governance by creating and managing One Single Data Version of Truth. Business value By using trusted data for communication with clients and partners amadeus can grow the sales volume and reduce costs and redundant sytems and data management administration. 14 © 2011 IBM Corporation
15.
IBM´s Intelligent Integrated
Information On Demand Solution Stack Better Results by Business Analytics and PM Financial Workforce Dynamic Optimization Supply Chain Multi-Channel Customer & Product Risk Insight Profitability Marketing Business Intelligence und Performance Manangement 4. Analysis, Planning and Use of trusted Data and Content End-to-End Information Integration, Solutions Warehousing und Master Data Mgmt. 3. Trusted Relatime Delivery of Data and Content FileNet Informix ® ® Enterprise Enterprise software software Data Content DB2 ® Management Management software 1. Management of Enterprise Data and 2. … and use in Business Content Processes 15 © 2011 IBM Corporation
16.
Data Warehouse and
BI Offerings on System z The Integrated Information On Demand Value Information Chain / End To End Solution Information InfoSphere Cognos 8 BI 1 1 2 2 3 3 Server Warehouse Dashboards Data Stage on System z Scorecards Data Quality Query Data Repository Information Analyzer Reporting Multidimensional Analysis Business Glossary Analysis Data Studio XM Replication Server Mobile Admin Console LA Data Federation MD, OD Data Event Publisher X BO , Change Data Capture Operational Source Systems Z Cubing Services DB 2 zOS IMS VSAM CICS SAP on Z TA Federated Data DA Operational Source non System Z TA y ME r N lossa O G DB LUW MM ata SAP CO D Oracle Informix u.v.m. 16 © 2011 IBM Corporation
17.
The IBM Solution:
InfoSphere Information Server Delivering information you can trust IBM InfoSphere Information Server Unified Deployment Understand Cleanse Transform Deliver Discover, model, Standardize, merge, Combine and Synchronize, virtualize define, and govern and correct information restructure information and move information information structure for new uses for in-line delivery and content Unified Metadata Management Parallel Processing Rich Connectivity to Applications, Data, and Content 17 © 2011 IBM Corporation
18.
BeTop in Data
Management with IBM BTOP-Model und Business Glossary The Information Server Metadata Solution addresses 4 specifics areas of metadata. The metadata focus is on data integration tasks which are solved by Information Server and includes those linkages to third party information that Information Server is aware of. Business Metadata B – Business rules, Definitions, Terminology, Glossaries, Algorithms and Lineage using business language. Audience: Business users. T Technical Metadata – Defines Source and Target systems, their Table and Fields structures and attributes, Derivations and Dependencies. Audience: Specific Tool Users – BI, ETL, Profiling, Modeling. O Operational Metadata – Information about application runs: their frequency, record counts, component by component analysis and other statistics. Audience: Operations, Management and Business Users. P Project Metadata – Documents and audits development efforts, assigns Stewards, and handles change management. Audience: Operations, Stewards, Tool Users and Management. 18 © 2011 IBM Corporation
19.
Integration / Scalability
/ Security / High Performance Complexity reduction 19 © 2011 IBM Corporation
20.
Comparison of IBM
Smart Analytics System to Custom Why is it better to purchase the System as opposed to the piece parts? IBM Smart Analytics System* Custom* One Call support Included Not Available Coordinated Stack certification Included Not Available (SW, OS, & Firmware) Services Implementation Included 1 off Premium Support Included 1 off Health Check 1st year Included 1 off Server, Storage, SW Power 550, DS5300, Cognos, & Power 550, DS5300, Cognos, & InfoSphere Warehouse InfoSphere Warehouse Bottom Line All of the above part of the System $ Significantly more expensive Additional benefits with the pre-defined IBM Smart Analytics System configurations Time to price configuration - 24 hr turn around time (on XS, S, & M configs) Less than 2 weeks to fill order (on XS, S, & M configs) 20 © 2011 IBM Corporation
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IBM System z
with the new zEnterprise and Smart Analytics Optimizer at 21 © 2011 IBM Corporation
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Mobile Business
Intelligence 22 © 2011 IBM Corporation
23.
Innovation ist nicht
begrenzt auf IT Lösungen: Geschäftsprozesse wurden als sehr wichtig für CIOs Visionen zur Steigerung der Wettbewerbsfähigkeit angesehen. “In Zeiten in denen Unternehmen in den meisten Industrien über ähnliche Produkte und vergleichbare Technologien verfügen sind hochperformante Geschäftsprozesse einer der letzten verbleibenen differenzierenden Wettbewerbsvorteile. Tom Davenport, “Competing on Analytics” Zehn der wichtigsten visionären Planungselemente Interviewte CIOs konnten soviel auswählen wie Sie wollten 86% Business Intelligence and Analytics 80% 77% Virtualization 76% 73% Risk Management and Compliance 70% BI/Anayltics Nr. 1 Mobility Solutions 66% 71% der Investitionen zurCustomer and Partner Collaboration 64% 73% Low growth Steigerung der Self-Service Portals 63% 71% High Wettbewerbs- Application Harmonization 62% 67% growth 70% fähigkeit Business Process Management 61% 68% SOA/Web Services 55% IBM Global CIO Study 2009 Unified Communication 57% 63% Source: IBM Global CIO Study 2009; n = 2345 23 © 2011 IBM Corporation
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Business Intelligence ist
lt. Gartner schon seit 2006 die Nr. 1 auf der CIO Agenda Gartner EXP “Gartner: Making the Difference - The 2008 CIO Agenda”, Mark P. McDonald Tina Nunno Dave Aron, January 2008 24 © 2011 IBM Corporation
25.
IBM Synergy Play
Platform -Extending BI for Enterprise 2.0 Connecting People and Information to Drive Better Business Performance… Platform for decision making Enterprise 2.0 Business Intelligence, Performance Web 2.0 Management Interfaces Data Integration User generated Content Data & Content Management Hardware & SOA: Dynamic Systems Applications Management 25 © 2011 IBM Corporation
26.
Mobile Business Intelligence
Selected Client References Mobilizing minds and create business value from your global employees, customers and partners at anytime, anywhere with any device Short solution description The world has changed since the invention of the Apples Iphone, Ipad and Googles Android and Samsungs mobile Tabs. Now everyone can do everything by a touch on a screen. Employees, customers and partners expect to do what they do at home now in business too. With IBM´s Business Intelligence on the Move companies can use their trusted information to easily develop, manage and distribute their information in realtime to anyone, anywhere on any device. Business value CXOs can use this new intelligence to improve their current products and services and to develop new products and service innovations to drive even better business value. 26 © 2011 IBM Corporation
27.
IBM Cognos 10
– Breadth of Analysis Styles Unified Workspace across multiple styles of analysis Business Insight Analytical Reporting Trending Scenario Modeling Advanced Analytics Drill Slice and Dice What-if What might be 27 © 2011 IBM Corporation
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Simplify Interfaces, Unify
Common Tasks, & Do More… Business Insight – Workspace to easily assemble dashboards, view/interact/analyze result sets, and collaborate Drag-and-drop content Do More… Exploration & Analysis with Reports & Business Insight Advanced Analysis Business Insight TM1 Cubes Real-Time Monitoring Social Collaboration with Lotus Connections Metrics Unified BI workspace Toolbox 28 © 2011 IBM Corporation
29.
IBM Cognos Collaboration
IBM Cognos 10 BI Lotus Connections Reports Ad-hoc queries IBM Cognos Collaboration Blogs Activities Profiles Files Analysis Wikis Bookmarks Communities Dashboards 29 © 2011 IBM Corporation
30.
IBM Cognos 10
Überblick – Extend the Reach of BI Right Information, Right Time, Simple and Quickly 30 © 2011 IBM Corporation
31.
360 Degree
Customer View & Interaction 31 © 2011 IBM Corporation
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360 Degree Customer
View & Interaction Selected Client References Acting by knowing. Know your customers and partners exploiting your trusted information and integrate this knowledge into your systems and activities. Short solution description CXOs can use this 360 degree customer view & interaction for analyzing their customer and partner information and to setup an interaction research process to optimize business decisions like target group campaign management, personalized offerings, realtime recommendations, next best offerings, action scoring, predictive alerting and more. Business value By applying better knowledge and interacting with target customers and partners amadeus will increase customer satisfaction and sales volumes. 32 © 2011 IBM Corporation
33.
IBM SPSS Predictive
Analytics Realtime Recommenda- Tions for Call Center Personalized Offerings Target Group Analytical Campaign Management Decision Improvement Action Scoring Predictive Alerting Direct Mail Response Optimization Risk Scoring and Fraud Prevention 33 © 2011 IBM Corporation
34.
IBM SPSS Predictive
Analytics 4 Key Categories Data Collection Delivers accurate view of customer attitudes & opinions • IBM SPSS Data Collection Statistics Drives confidence in your results & decisions • IBM SPSS Statistics Modeling Brings repeatability to ongoing decision making • IBM SPSS Modeler • IBM SPSS Text Analytics Deployment Maximizes the impact of analytics in your operation • IBM SPSS Decision Management • IBM SPSS Collaboration & Deployment Services 34 34 © 2011 IBM Corporation
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Social Media &
Branding 35 © 2011 IBM Corporation
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Zu 6: 36
© 2011 IBM Corporation
37.
Social Media and
Branding Selected Client References Listen to your clients and partners by analyzing the internet content in extranets and social networks Short solution description Facebook and Twitter has changed the world. Now your clients and partners can communicate their opinons about a company, products and services worldwide. With IBM´s Social Media and Branding Solution CXOs can now analyze social media source areas to optimize their business decisions (improve Social Media awareness, brand recognition and product and services awareness). Business value By analyzing campaigns, competition, products,services, etc. within the www amadeus gets better insights, can react faster and will be much more proactive. This will result in increasing customer satisfaction and more revenue. 37 © 2011 IBM Corporation
38.
IBM Cognos Consumer
Insight We provide analytics that listen, measure and analyze social media performance to more effectively: Understand your customer needs to target new Grow Your offers and products more cost-effectively through Business different social media channels Evaluate your corporate reputation and make Enhance Your evidence-based messaging decisions that target Reputation the right stakeholders at the right time Respond more quickly with accurate, timely and Improve your relevant insight into customer requests to customer experience ensure a consistent brand experience across all channels Create Relationships. Build Advocacy. Improve Loyalty. 38 © 2011 IBM Corporation
39.
IBM Cognos Consumer
Insight Business Drivers Competitive Analysis Corporate Reputation Corporate Reputation Customer Care Customer Care Campaign Effectiveness Campaign Effectiveness Product Insight Product Capabilities Source Areas COMPREHENSIVE SENTIMENT FACEBOOK FACEBOOK ANALYSIS Keyword Search Dimensional Dimensional Analysis BLOGS BLOGS Navigation Filtering Drill Through to Voice Content DISCUSSION FORUMS DISCUSSION FORUMS AFFINITY ANALYTICS EVOLVING TOPICS TWITTER TWITTER Relationship Tables Relevant Topics NEWSGROUPS NEWSGROUPS Relationship Matrix Associated Themes Relationship Graph Ranking and Volume MULTILINGUAL MULTILINGUAL 39 © 2011 IBM Corporation
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How IBM Cognos
Consumer Insight Works? •Automatically Process content •Communicate insight identify and tag based on relevance broadly across the relevant content to business business •Admin User Interface Interactive 3rd Party Providers Visualization & •Crawl Analysis •Semantic & Search-led Faceted Search Index Data Multiple Languages •Information Exploration Extraction Cognos Web content •Compute Reports & Infrastructure •Database Analytics Analytics Platform Integrated UI 40 © 2011 IBM Corporation
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Evolving Topics –
Capture a weighted summary of discussions to determine snippets that share the same terms and ascertain related topics above and beyond your analysis of trends and common discussion topics across time Determine risks and opportunities of related topics to corporate reputation, campaigns and customer service More effectively target broader adjacent themes and events to link your product, services and corporate messages to, while prioritizing and ranking their relevance and applicability for proactive campaigns Expand your social media campaigns to incorporate other discussion contexts by analyzing evolving topics related to hot word sentiment and by targeting other social media communities or communication channels 41 © 2011 IBM Corporation
42.
Leveraging Business Analytics
Seamless integration with the Cognos BI environment for more sophisticated analysis – providing the only solution on the market readily able to leverage a broader business analytics environment • Create an analytic glide path to your strategic operational and transactional data sources by integrating seamlessly IBM Cognos Consumer Insight with Cognos BI to drive actionable insights and optimize performance • Make actionable insights accessible by providing the users with an intuitive interface for easy drill- down into and reporting on the data, via a dashboard configured to or by the individual user groups • Support cause and effect analysis by integrating data from other data sources into the social network insights dashboard 42 © 2011 IBM Corporation
43.
Integrated Smarter
Commerce & Pricing 43 © 2011 IBM Corporation
44.
Customers & Channels User
behaviour Multi-Channel on websites Advertising Solution Advertising Solution (Call Center) With Laptops, Analytics PCs Explore AdTarget (cross session) Impression Attribution Search Social Multi-Channel Personaliiziing Soluton Personaliiziing Soluton Analytics Explore Intelligent Offer LIVEmail Mobile Devices (websites & apps) Retargeting Solution Retargeting Solution Customer Attributes Analytics Explore (offline) AdTarget Off-Site Impressions • CRM Data Impression Attribution (Social Media) • Loyalty Programm Status Lifecycle Off-Site Impressions LIVEmail • Scoring (display-ads & other) • Demographic Data • etc… 44 © 2011 IBM Corporation
45.
Integrated Smarter Commerce
Selected Client References & Pricing Customers today have multiple channels to get information, communicate with employees and to buy products and services. Short solution description Based on user behavior on different channels CXOs can improve customers experience by planning, coordiating and executing advertising, personalizing, retargeting and pricing more efficiently. Business value By knowing and interacting with target customers and partners CXOs will be able to adress customer needs faster and better which will increase customer satisfaction and sales volumes. 45 © 2011 IBM Corporation
46.
46 Solution Scenario Planning, coordinating
& executing marketing campaigns to stimulate commerce demand Manage Marketing across Multiple Interaction Channels – Cross-channel marketing strategy is defined and planned using Unica – Coremetrics is used to track consumer actions, and make relevant recommendations – The e-commerce web site and order capture is provided by WebSphere Commerce – Customer experience with responsive interaction is guaranteed by workload optimized systems Optimize display and search results with Coremetrics AdTarget and Coremetrics Search Marketing messages and campaigns are defined and planned using Unica Campaign Web Mobile Retail Insights from Store social media, Systems third party Store websites, purchase Deliver custom landing pages with targeted history ,etc messages and promotions via WebSphere Generate demand with Unica eMessage Commerce Precision Marketing (email creation, delivery, tracking Capture responses and refine 46 © 2011 IBM Corporation
47.
Attachement:
IBM Integrated Reference Architecture –Banking Example 47 © 2011 IBM Corporation
48.
Banking Reference Architecture
(CC&I Domain) … with IBM SWG Product Overlays Channels Lotus Forms Banking Enterprise Core Systems Business Banking Branches Forms Information Mgmt & Credit Mgmt Business Processes Operations Systems Debt Credit Cards Rules Service Marketing Customer Engine Processes Processes Relationship General iLog Risk Mgmt Ledger ATMs Electronic Compliance Sales Business Marketing Fraud Corporate Processes Banking Signature Processes Partner Decision Retail Services Support Product Banking WebSphere Business Monitor Real Relationship Loan Process Models Campaign Mgr Management Resource Origination Utility & Business Events 3rd Party Presentation / Interaction Services Customer Systems Process Manager Products/Svcs Case Regulatory Payments WebSphere Management Call Centers Enterprise Access Services WebSphere Process Server Portal Thin Service Registry Service Registry Service Mgmt Service Mgmt Enterprise External Client Enterprise Service Hub Enterprise Service Bus & Repository & Repository && Invocation Invocation Service Bus Services Gateway WebSphere ESB, MQ, Message Broker Internet Data Integration/ Information Information Services FICO Fico Customer Framework Credit Banking Industry Analytics Scores Rich Client Cognos, SPSS Models DataStage Master Content Business Demographic Relationship Insight QualityStage Data Mgmt Data Mgmt MDM Systems Managers / Agents Search & Server 3rd party Discovery Data Analytics Customer Document EAS Account Mgmt Product Systems WMBTT Server Threat & FileNet Fraud Banking Data Analytics Warehouse Banking Unstructured Mobile Multi-Channel Customer Data Data Data Marts Banking Integration Insight Warehouse & Analytics Data Information WMBTT (Build Warehousing Foundation Option) Tivoli (ITM, TAM, …) Security, Management & Governance Governance & Monitoring 48 May 2011 Rapid Development & Integration Modeler, WID, RSA, IDA, … © 2011 IBM Corporation
49.
Enterprise Architecture provides
the “city plan” for business and IT “building blocks” Component Business Model Business Technology Opportunity Availability "slice, analyse and transform" Business Financial Product/ Production Information Administration Management Process Business Corporate/LOB Portfolio Financial Production Strategy & Strategy & Planning & Strategy Planning Planning Technology Direct Organization & Forecasting Research & Master Production Strategy Process Policies Development Capital Planning Appropriation Strategy Alliance Design Rules Production Strategies Planning & Policies Rules & Policies Human Capital Risk Program Production Management Management Management Scheduling & Internal Audit Configuration Legal & Management Production Enterprise wide focus Regulatory Control Treasury Strategy Enterprise Architecture Enterprise Architecture “the city plan” Business IT Architecture Architecture Processes Users Information Applications Planning People Data Locations Technology Transition Plan Project focus Business Operating Environment System Architecture and IT Infrastructure functional aspects Design and operational aspects Delivery IT Solutions “the infrastructure and single building design” 49 © 2011 IBM Corporation
50.
Synergy across IBM
Software to Deliver Strategic Solutions for CXOs Collaboration • Collaborative capabilities • Dashboards Increase user experience Trusted Information • Trusted information ECM • Search & discovery Strategic Initiatives (data lineage, business glossary) • Content management • Governance that Drive Synergy • Advanced analytics • Scalable information platform Requirements Performance Management • Business Intelligence • Financial Performance Management Collaboration Business Integration Development & Project & SOA Business Optimization Management Tools • Business optimization • Increase development • Operational BI (process Information Agenda community adoption integration, rules engine) • Embedding BI • BPM (business monitor, Governance and Regulatory • implify performance engine) Compliance testing • Scalability Standardization Security & System Management • Enterprise security • Increase manageability 50 © 2011 IBM Corporation
51.
IBM Cognos a
Leader in the Forrester Wave™: Enterprise BI Platforms The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Source: Forrester Research Inc. “The ForresterWave: Enterprise Business Intelligence Platforms, Q4 2010”, Oct 21, 2010. Full report can be accessed at http://www.ibm.com 51 © 2011 IBM Corporation
52.
IBM Unica –Leader
in CRM Mulitchannel Campaign Management 52 © 2011 IBM Corporation
53.
IBM Coremetrics –Leader
in Web Analytics 53 © 2011 IBM Corporation
54.
Questions?
問 題 Ερωτή Ερωτή Fragen ?Vragen σεις σεις 问 题 ? Preguntas Cwestiwn ? Domande 質 Questions Perguntas 問 54 © 2011 IBM Corporation
55.
© Copyright IBM
Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 55 © 2011 IBM Corporation
56.
Contact Details Friedel
Jonker Wilhelm-Fay-Strasse 30-34 Dipl.-Kaufmann D-65936 Frankfurt Software Client Leader Travel & Transport Phone (+49)-69-6645-1227 IBM Software Group Fax (+49)-69-6645-5640 Information Management Mobile (+49)-160-9638657 Jonker@de.ibm.com 56 © 2011 IBM Corporation
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© 2011 IBM Corporation
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