IBM will celebrate its 100th anniversary on June 16, 2011. In its centennial year, IBM wants to: 1) share lessons from its history to showcase how it can continue contributing to progress; 2) strengthen relationships and build new ones to drive societal advancement; and 3) jointly shape views of the future with clients and communities to support a smarter planet. The document discusses challenges IBM has addressed over the past century related to information technology, business management, and large-scale problems, demonstrating how progress is possible through forward-thinking collaboration.

1. IBM100
Making the World Work Better
23rd March 2011

2. The IBM Centennial
On June 16, 2011, IBM will
celebrate its 100th anniversary
as a corporation.
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3. In our Centennial year we would like to:
1. Share learning from our history to increase
understanding of the contribution the modern
IBM can make
2. Deepen our engagement with society,
strengthening existing relationships and
developing new ones to drive progress in the
world
3. Shape a shared view of the future together with
the clients and communities we serve in support
of a smarter planet
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4. What are the challenges
that will occupy us for the
next 100 years?
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5. How will we manage
unprecedented urbanisation?
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6. How do we reduce waste
and inefficiency?
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7. How do we make use of the
many new sources of data available?
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8. How can we prepare for the future?
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9. How will we improve diagnoses
and treatments?
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10. How do we follow complex chains
from cause to effect?
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11. How will people and systems come together
to create value?
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12. We’ve answered these
questions before
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13. When we look at our past, we can see
that we’ve been addressing these kinds of challenges
for 100 years.
What have we learned?
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14. We learned about . . .
Pioneering the science of information
The Rise of the Internet - The internet has
Firstly, we have always sought transformed how people live, work, shop and
to create the tools and the communicate. In the 1980s, IBM was central to
knowledge to accomplish that the establishment of NFSNET in the US
ambitious work… and to capture developing new technologies, linking existing
its economic opportunity… hardware and software to the network, and
finding new ways to help create what was
specifically, the tools of growing into the nation’s information backbone
computation and the science of
information. Blue Gene - The driving strategy behind
IBM’s five year, $100 million Blue Gene
It is hard to write the history of the project in the 1990s was to bring Scalable
Parallel Processing to practical purposes:
science of information without at weather prediction, oil exploration and
each turn encountering the complex manufacturing processes – and to
Scientists and engineers from IBM dramatically increase a supercomputer’s
– the punched card, FORTRAN, speed and efficiency while decreasing its size.
System 360, Relational
Databases, Deep Blue, the Racetrack Memory: Future of Data Storage
IBMer Stuart Parkin has created ‘racetrack
Internet and Blue Gene. Over the memory’ utilising the spin of electrons and
past 100 years, IBM has shaped enabling mass storage that now requires a disk
enterprise computing. drive to fit on a thumbnail-size chip that barely
uses any energy. A handheld device could hold
a 1000+ movies, run for weeks at a time on a
single battery, and be practically unbreakable.
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15. We learned about . . .
Reinventing the modern corporation
Secondly, we have built a Patents and Innovation – IBM has topped
particular kind of organization to the list of the world’s most inventive
companies for 18 years. In 2010, IBM was
deliver this kind of value – and, the first company to be granted more than
importantly, to sustain it over time. 5,000 U.S. patents in a year. It took IBM's
inventors more than 50 years to receive
From the beginning, Thomas Watson their first 5,000 patents.
Sr. saw that IBM was supposed to be
different from the industrial Globally Integrated Enterprise – In 2006,
companies that had come before it. Samuel Palmisano, outlined his vision of the
He foresaw an era where intellectual new globally integrated enterprise – the
work – thinking - would be the main successor to the multinational corporation -—
enterprise of the business. locating operations and functions anywhere in
the world, based on the right cost, availability of
skills and supportive business environment.
From that one notion, come many
others—strategies on how
businesses create value in the world, Global Volunteer Network - IBM’s On
how they attract talent, how they Demand Community was established in 2003
engage with society and how they as an online system for IBM employees and
retirees to formalize and support their
continually reinvent themselves. participation in volunteerism in education and
not for profit organisations.
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16. We learned about . . .
Making the world work better.
Finally, we have pursued the The Social Security System – In the midst
biggest, most transformational of the Great Depression, there was really
opportunities available to us. We only one company that could provide that
have always aimed to drive progress data processing backbone: of the new US
Social Security System, IBM.
in business and society at a large
scale.
We take a systems-thinking The Apollo Missions – IBM built the
approach. We work side by computers that made it possible for humans
to explore space. As a monumental example,
side with leaders in the systems NASA used five System/360 machines to run
that power the world: finance, mission-control during Apollo 11’s historic
energy, healthcare, public sector, moon landing in 1969.
transportation, retail, automotive,
distribution, education, and on
and on. Tracking Infectious Diseases – IBM
partnered with the Centers for Disease Control
to model the spread of H1N1—the “swine flu”—
We collaborate with and developed the Spatiotemporal
clients to design the futures of Epidemiological Modeller for use in tracking
their organizations, the trajectories bird flu, dengue fever, and other infectious
of their industries, and, ultimately, diseases that threaten human wellbeing.
progress itself.
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17. And along the way . . .
We learned how to make progress happen
See Map Understand Believe Act
Intelligent Water Accurate Modeling Watson Transportation Flow Smarter Healthcare
Systems of Weather Systems IBM’s latest computer, The city fathers of Management
In 2009, IBM and the In Rio de Janeiro, we leverages Question- Stockholm launched a IBM is helping
Marine Institute in are creating an Answering technology, pilot to persuade a Guang Dong
Ireland completed the information command allowing the computer sceptical legislature Hospital in southern
SmartBay pilot center to integrate to process & about the smarter China deploy an
information system. data about weather, understand natural traffic system in electronic patient
The system monitors public safety, language. It Stockholm. It worked - records system that
and analyzes wave healthcare, traffic and incorporates the public saw its offers access to a
conditions, marine life more and be better massively parallel reductions of patient’s medical
and pollution levels in prepared for the analytical capabilities congestion and data from any
and around Galway catastrophic that emulate the pollution, and the city location.
Bay. mudslides that have abilities of the human fathers saw the
devastated the city’s mind. increasing use of
hillside favelas. public transit.
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18. History shows us progress is possible.
Forward-thinkers can build a smarter, more secure and
more sustainable planet.
What can we do together?
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19. Please tailor as applicable
An invitation to you . . .
To learn more about IBM’s work:
– Join the dialogues unfolding on ibm.com;
– Visit our Centennial Exhibit in [location]; [city] and
– Attend our Centennial Lecture on [theme].
To continue our conversation about
your future:
– Participate in a Smarter Planet Exploration Workshop
or an Innovation Discovery Workshop with your team;
and
– Join us at our next [Industry/Executive] event in
[location]; [city]
What can we do together?
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20. 20 © 2011 IBM Corporation