More Related Content Similar to The Age Of Creativity Eng Official Similar to The Age Of Creativity Eng Official (20) 1. The FivePhases of Idea Management- or howweended up in the age of creativity? Jonas Michanek Idélaboratoriet 2. What is Idélaboratoriet? Idélaboratoriet is a consultancy that creates idea culture in organizations. www.idelaboratoriet.se Copyright © 2000-2005 Idélaboratoriet ® 4. History CPS was used at USC Alex Osborn: brainstorming Sputnik 1 – Joy P Guilford Edward de Bono: Lateral thinking ideas.com and interesting.org EU: innovation minister – now! Copyright © 2000-2005 Idélaboratoriet ® 5. The Age of Creativity- six trends that change our way of working Ideas and creativity are the mostvaluable assets on the market today The Knowledge Society 2.0 ”Out-innovate” instead of ”Out-compete” Design as a competetiveadvantage The new generation demands creativity and self-realization The leadershipchanges from controlfunction to braincoaching Copyright © 2000-2005 Idélaboratoriet ® 7. Stretch the creativitymuscle… Fluency - the ability to generate a LARGE number of ideas Flexibility - the ability to generateideas in a number of CATEGORIES Originality - the ability to generate UNIQUE and UNUSUAL ideas Elaboration - the ability to ADD DETAILS or to EXPAND on the itemitself Dr. J.P. Torrance Creativityresearcher Copyright © 2000-2005 Idélaboratoriet ® 9. Innovation strategy The Classisists - Large R&D force and market focus The Evolutionists - Copycats that are the fittest The Processualists - Innovation can not be toostructured The Systemics - Every market has itsownrules 10. Genericidea process Need Idea generation Results Enriching Screening and development Copyright © 2000-2005 Idélaboratoriet ® 15. The Creative Class Index Irland Finland On the move Portugal Leaders Spain Denmark Greece Sweden USA Austria Holland Germany Italy Great Britain Laggingbehind France Losingground Creativityindex Europe in the Creative Age 2004 av Richard Florida Copyright © 2000-2005 Idélaboratoriet ®
