What is the social media revolution? It is the liberation of information. Fran Stephenson, Jonathan Faunce, Steve Atkins

1. THE NEW SOCIAL REVOLUTION
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2. WATCH THE VIDEO
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3. THE NEW SOCIAL REVOLUTION
Questions To Answer
1) What is it?
2) Who is involved in the revolution?
3) Why should we participate?
4) How do we do it?
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4. WHAT IS THE REVOLUTION?
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5. THE 2 COMPONENTS OF THE REVOLUTION
Social Media Social Networks
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6. THE 1 ST COMPONENT - SOCIAL MEDIA
Social Media describes the online technologies and practices that
people use to share opinions, insights, experiences, and perspectives...
- Brian Solis, Futureworks PR
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7. “SOCIAL MEDIA IS LIKE TEEN SEX. EVERYONE WANTS TO DO IT.
NOBODY KNOWS HOW. WHEN IT’S FINALLY DONE THERE IS SURPRISE IT’S NOT BETTER.”
AVINASH KAUSHIK, ANALYTICS EVANGELIST, GOOGLE
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8. IN PLAIN ENGLISH, WHAT IS SOCIAL MEDIA?
Social Media is any information distributed through online tools.
- wikipedia
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10. BUT THAT’S NOT ALL, FOLKS
SOCIAL MEDIA IS A CONVERSATION CARRIED OUT
AND SUPPORTED BY ONLINE TOOLS.
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11. WHAT ARE SOCIAL MEDIA NETWORKS?
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12. SOCIAL MEDIA NETWORKS ARE VILLAGES
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13. SOCIAL MEDIA NETWORKS ARE VILLAGES
Language Taboos
Culture Etiquette
Laws and Law Enforcement Some have a Class Hierarchy
(i.e. experts and novices, staff and contributors)
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14. WHAT DO SOCIAL MEDIA NETWORKS DO?
Networks Task Network
Q) What is a Network? Send A Piece of Mail US Postal Service
A) Networks are organized Meet New People Organizations/Clubs
channels or workflows that
get things done. Travel To Another City Highways and Roads
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15. WHAT DO SOCIAL MEDIA NETWORKS DO?
The problem with real
life networks
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16. WHAT DO SOCIAL NETWORKS DO?
We can do better
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17. THE 4 TYPES OF SOCIAL MEDIA NETWORKS
Social Networking Sites :
MySpace
Facebook
Linked In
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18. THE 4 TYPES OF SOCIAL MEDIA NETWORKS
Content Sharing Sites or UGC’s:
Flickr
YouTube
Vimeo
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19. THE 4 TYPES OF SOCIAL MEDIA NETWORKS
Blogs and Micro-Blogs:
Blogger
Moveable Type
Twitter
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20. THE 4 TYPES OF SOCIAL MEDIA NETWORKS
Collaborative Spaces:
Wikipedia
Delicious
Stumble Upon
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21. WHO IS PARTICIPATING?
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22. WHO IS PARTICIPATING?
3 OUT OF 4 AMERICAN'S USE SOME FORM OF SOCIAL TECHNOLOGY
Forrester, The Growth Of Social Technology Adoption, 2008
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23. WHO IS PARTICIPATING?
2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
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24. WHO IS PARTICIPATING?
Graphic: www.businessweek.com Data: Forrester Research 2007
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25. WHO IS PARTICIPATING?
Graphic: www.businessweek.com Data: Forrester Research 2007
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26. WHO IS PARTICIPATING?
Graphic: www.businessweek.com Data: Forrester Research 2007
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27. WHAT IS THE REVOLUTION?
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28. THE SOCIAL REVOLUTION IS LIBERATION!
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29. WHY SHOULD WE PARTICIPATE?
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30. WHY SOCIAL MEDIA?
Joining the conversation is the next evolution in communications
Builds trust among consumers
Can be tied to measurable business objectives
Puts a new face(s) on a large organization
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31. WHY SOCIAL MEDIA?
Immediate feedback on you
Changing face of customer service
Trust
Empowerment
First investment is high on time, low on $$$$
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32. WHY SEAWORLD GOT STARTED
Leverage goodwill
Share knowledge base
Thought leadership
De-mystify processes
Showcase our culture
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33. TURNING POINT
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34. THE CHALLENGE--2007
Journey to Atlantis was opening four weeks early
Traditional media and PR campaigns were already underway
The Web site did not allow for depth of info desired by fans
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35. THE SOLUTION
Social Media Campaign
Targeting online coaster community
Measurable objectives
A chance to “dip our toes in the water”
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36. MEASURING SUCCESS
12 Coaster sites covered opening
50 links from unique web sites, 30 from ACE-related sites
Internet is top source of information on exit surveys
ROI =$$$$
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37. CHAPTER TWO
Launch of What’s Under the Sea?
Why a Group blog?
Integrating Twitter and Facebook
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39. WHAT IS RACKSPACE DOING?
Rapid Customer Intervention on Twitter Facebook pages
Company Blogs Crisis Communication
Building 43—cutting edge of internet
Rackspace Cloud– news and
technology
Rackspace blog– corporate news
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40. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL
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41. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL
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42. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL
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43. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL
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44. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL
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45. WHAT IS THE ATKINS GROUP DOING? - VALERO ALAMO BOWL
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46. VISIT ALAMOBOWL.COM
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47. WHAT IS THE ATKINS GROUP DOING? - Y VODKA
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48. WHAT IS THE ATKINS GROUP DOING? - Y VODKA
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49. WHAT IS THE ATKINS GROUP DOING? - Y VODKA
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50. WHAT IS THE ATKINS GROUP DOING? - Y VODKA
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51. WHAT IS THE ATKINS GROUP DOING? - Y VODKA
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52. WHAT IS THE ATKINS GROUP DOING? - Y VODKA
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53. VISIT YVODKA.COM
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54. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND
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55. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND
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56. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND
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57. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND
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58. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND
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59. WHAT IS THE ATKINS GROUP DOING? - SOUTH PADRE ISLAND
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60. VISIT SOPADRE.COM
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61. HOW CAN YOU GET STARTED?
Try the technology
Listen to the conversation
Contribute
Participate
Give Back
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62. WHO SHOULD BE DOING SOCIAL MEDIA?
Interested in new technology
Subject Matter Expert
Can resolve customer questions/issues
Comfortable with interaction
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63. HOW TO THINK
Objectives
What are they?
Strategy
How does it mesh with other marketing/communication plans?
Tactics = Technology Choice
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64. FREE RESOURCES
Social Media Clubs
Social Media Breakfasts
Online tweet-ups, meet-ups and meetings
Communications organizations
Find a mentor
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65. THE SPIRIT OF THE COMMUNITY
Authenticity
Transparency
Pay it Forward
Unselfish
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66. WHAT IS THE FUTURE OF SOCIAL MEDIA?
More choices, more opportunity
Continued emphasis on individuals vs. corporations
Integration and synchronization
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67. THE FUTURE OF SOCIAL MEDIA
The Real Question is: How will your company adapt and adopt? Can
you accept the intrinsic value of these technologies?
Technologies will continue to evolve which integrate into Americans
mobile lifestyles…
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68. THE FUTURE OF SOCIAL MEDIA
What are you waiting for?
We must get over the FUD disorder
The Pope has a You Tube Channel
The White House has appointed a Social Media Director
The Texas Railroad Commissioner has YouTube videos!
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69. WHERE TO START?
Develop Digital Citizenship guidelines….and use them!
Guide your team or staff into the technology
Be the thought leader by starting your own Facebook, LinkedIn and
Twitter pages….and share what you’ve learned.
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70. THINGS TO READ
Cluetrain Manifesto
www.cluetrain.com
Naked Conversations
Robert Scoble and Shel Israel
New Rules of Marketing and PR
David Meerman Scott
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71. THINGS TO READ
Now is Gone
Geoff Livingston
Groundswell
Charlene Li and Josh Bernoff
Personality Not Included
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72. FRAN STEPHENSON
E-Mail: fran.stephenson@rackspace.com
Twitter: fransteps
CONNECT Find me on Facebook and LinkedIn
WITH US JONATHAN FAUNCE
E-Mail: jonathan@theatkinsgroup.com
Twitter: thefaunces
Find me on Facebook and LinkedIn
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73. QUESTION & ANSWER
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